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Introduction: Brands and Branding Geographies

In: Brands and Branding Geographies

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  • Andy Pike

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Andy Pike, 2011. "Introduction: Brands and Branding Geographies," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 1, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_1
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    1. Mechthild Donner & Lummina Horlings & Fatiha Fort & Sietze Vellema, 2017. "Place branding, embeddedness and endogenous rural development: Four European cases," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(4), pages 273-292, November.
    2. Cristina Vaquero-Piñeiro, 2020. "A voyage in the role of territory: are territories capable of instilling their peculiarities in local production systems," Departmental Working Papers of Economics - University 'Roma Tre' 0251, Department of Economics - University Roma Tre.
    3. Bianca-Florentina CHEREGI, 2018. "Consumer Life and User Generated Content in the Age of Social Media," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 6(2), pages 285-305, June.
    4. Zsótér Brigitta & Illés Sándor & Simonyi Péter, 2020. "Model of Local Economic Development in Hungarian Countryside," European Countryside, Sciendo, vol. 12(1), pages 85-98, March.
    5. J. M. Fernandez-Crehuet & J. Rosales-Salas & S. Díaz Cogollos, 2021. "Country’s International Reputation Index," Corporate Reputation Review, Palgrave Macmillan, vol. 24(1), pages 14-30, February.
    6. Sara Calvo & Andrés Morales & Pedro Núñez-Cacho Utrilla & José Manuel Guaita Martínez, 2020. "Addressing Sustainable Social Change for All: Upcycled-Based Social Creative Businesses for the Transformation of Socio-Technical Regimes," IJERPH, MDPI, vol. 17(7), pages 1-16, April.
    7. Andrew Crawley & Max Munday & Rick Delbridge, 2020. "Selling The Region: The Problems of a Multi‐Agency Approach in Promoting Regional Economies," Regional Science Policy & Practice, Wiley Blackwell, vol. 12(3), pages 397-412, June.
    8. Joaquim Rius Ulldemolins, 2014. "Culture and authenticity in urban regeneration processes: Place branding in central Barcelona," Urban Studies, Urban Studies Journal Limited, vol. 51(14), pages 3026-3045, November.

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