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Beyond the Nation Brand: The Role of Image and Identity in International Relations

In: Brands and Branding Geographies

Author

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  • Simon Anholt

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Simon Anholt, 2011. "Beyond the Nation Brand: The Role of Image and Identity in International Relations," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 17, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_17
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    File URL: https://www.elgaronline.com/view/9781849801591.00027.xml
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    Citations

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    Cited by:

    1. Pradeep K. Chintagunta & Junhong Chu, 2021. "Geography as branding: Descriptive evidence from Taobao," Quantitative Marketing and Economics (QME), Springer, vol. 19(1), pages 53-92, March.
    2. Salman Yousaf, 2017. "Quantification of country images as stereotypes and their role in developing a nation brand: The case of Pakistan," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(1), pages 81-95, February.
    3. Zeineddine Cornelia, 2017. "Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar," Management & Marketing, Sciendo, vol. 12(2), pages 208-221, June.
    4. Khavar Alakbarli, 2022. "Country Branding in the Era of Pandemic: Possible Shifts in Country Branding Strategies and Future Perspectives," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 135-151.
    5. Sameera Durrani, 2022. "Damsels in distress: gender and negative place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(4), pages 357-371, December.
    6. Scherer, Roland, 2015. "Swissness – Ein Entscheidungsfaktor im internationalen Standortwettbewerb?," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 69(2), pages 172-181.
    7. Vincenzo Vignieri, 2019. "Framing the Sources of Image of a Local Area through Outcome-Based Dynamic Performance Management," Public Organization Review, Springer, vol. 19(2), pages 249-271, June.
    8. Ionela-Valeria POPESCU, 2014. "The Importance Of The Country Brand For Tourism: Comparative Analysis Between Romania And Greece," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 434-441, April.
    9. Oksana OKHRIMENKO & Alexander OKHRIMENKO, 2015. "The impact of the crisis on the national brand of Ukraine," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 6, pages 37-53, December.

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