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For sustainable development in the transportation sector: Determinants of acceptance of sustainable transportation using the innovation diffusion theory and technology acceptance model

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  • Hyeongjin Ahn
  • Eunil Park

Abstract

With global interest in environmental concerns, the importance of sustainable development has consistently increased. With this trend, the concept of sustainable transportation is an urgent issue in both developed and developing countries. Thus, the current study examines user adoption of sustainable transportation and proposes an integrated model of two theoretical frameworks: the innovation diffusion theory and technology acceptance model. The structural results with 250 respondents in Korea find a sequential connection for users' intention to use, while two main determinants of intention—perceived usefulness and attitude—as well as the roles of their environmental knowledge and perceived compatibility, are also highlighted. Based on these findings, both practical and theoretical implications were presented.

Suggested Citation

  • Hyeongjin Ahn & Eunil Park, 2022. "For sustainable development in the transportation sector: Determinants of acceptance of sustainable transportation using the innovation diffusion theory and technology acceptance model," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(5), pages 1169-1183, October.
    • Handle: RePEc:wly:sustdv:v:30:y:2022:i:5:p:1169-1183
    DOI: 10.1002/sd.2309
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    2. Ying-Kai Liao & Hong-Loc Thi Nguyen (Rush) & Tuan Cong Dao & Phuong-Thy Thi Nguyen & Hum Sophea, 2024. "The antecedents of customers’ attitude and behavioral intention of using e-banking: the moderating roles of social influence and customers’ traits," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1037-1061, September.
    3. Shuyue Peng & Qinming Liu & Jiarui Hu, 2023. "Green Distribution Route Optimization of Medical Relief Supplies Based on Improved NSGA-II Algorithm under Dual-Uncertainty," Sustainability, MDPI, vol. 15(15), pages 1-22, August.
    4. Xue Wang & Suwei Feng & Tianyi Tang, 2023. "Acceptability toward Policy Mix: Impact of Low-Carbon Travel Intention, Fairness, and Effectiveness," Sustainability, MDPI, vol. 15(20), pages 1-22, October.
    5. Park, Eunil, 2024. "Examining metaverse game platform adoption: Insights from innovation, behavior, and coolness," Technology in Society, Elsevier, vol. 77(C).

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