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Modelling the determinants of car-sharing adoption intentions among young adults: the role of attitude, perceived benefits, travel expectations and socio-demographic factors

Author

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  • Ransford A. Acheampong

    (The University of Manchester)

  • Alhassan Siiba

    (University of Leeds)

Abstract

Major cities in developing countries are increasingly becoming motorized. Thus, effective solutions to address the negative impacts that come with rising car-ownership are needed as part of an overall travel demand management strategy. In developed and emerging economies, shared-mobility in the form of car-sharing is becoming popular as potentially low-cost and environmentally sustainable alternative to car-ownership. Yet, our understanding of car-sharing adoption and diffusion factors in developing countries is limited. In this study, we fill this gap by examining car-sharing adoption intentions among young adults aged between 18 and 35 years in Ghana, Sub-Saharan Africa. Using structural equation modelling, we model car-sharing adoption intentions based on a framework that integrates individuals’ perception of the benefits of car-sharing, attitudes towards the environment and technology, trust of stewardship in car-sharing, perception of innovativeness of car-sharing, travel expectations and socio-demographic factors. We found that pro-technology and pro-environmental attitudes correlate positively with perceived benefits of car-sharing. Perceived benefits of car-sharing, in turn, has the largest predictive effect on intentions to car-share. Other factors, including individuals’ previous experience using Uber on-demand taxi services, gender, education, driver’s licensure and expectation of comfortable and fast travel options, all predict car-sharing adoption intentions. While there exists an interest in both station-based and free-floating car-sharing services, more of the would-be users favour the latter than the former. Also, majority of the potential adopters (62%) would join a car-sharing service within the first 1 year of its introduction. An important finding is that dissatisfaction with existing public transit services underpins car-sharing intentions, implying that relying on car-sharing alone to meet travel needs, without a holistic strategy of providing quality and affordable public transit services, could lead to unsustainable outcomes.

Suggested Citation

  • Ransford A. Acheampong & Alhassan Siiba, 2020. "Modelling the determinants of car-sharing adoption intentions among young adults: the role of attitude, perceived benefits, travel expectations and socio-demographic factors," Transportation, Springer, vol. 47(5), pages 2557-2580, October.
    • Handle: RePEc:kap:transp:v:47:y:2020:i:5:d:10.1007_s11116-019-10029-3
    DOI: 10.1007/s11116-019-10029-3
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