IDEAS home Printed from https://ideas.repec.org/a/eee/transa/v88y2016icp58-72.html
   My bibliography  Save this article

Using the sustainable modified TAM and TPB to analyze the effects of perceived green value on loyalty to a public bike system

Author

Listed:
  • Chen, Shang-Yu

Abstract

This article explores the effects of perceived green value, perceived green usefulness, perceived pleasure to use, subjective norms and perceived behavioral control on green loyalty to a public bike system. The mediators between perceived green value and green loyalty and a moderator of general attitude toward protecting the natural environment are also discussed. The aim of this research was to understand how to establish green loyalty via the other dimensions based on the sustainable modified technology acceptance model (modified TAM), the theory of planned behavior (TPB), and a moderator. The findings reveal that perceived pleasure to use and subjective norms have the strongest power to influence loyalty for both users and non-users. The implications of this finding are that fun in people’s lives has a strong influence on sustainable continuous use of public bikes, and that subjective norms are more effective for non-users. In addition, environmental attitude has stronger moderating effects for non-users than for users on perceived green usefulness, perceived pleasure and subjective norms. Therefore, governmental policies should promote the attitude of protecting the natural environment, perceptions of pleasure, and subjective norms so as to increase green loyalty to public bike-sharing.

Suggested Citation

  • Chen, Shang-Yu, 2016. "Using the sustainable modified TAM and TPB to analyze the effects of perceived green value on loyalty to a public bike system," Transportation Research Part A: Policy and Practice, Elsevier, vol. 88(C), pages 58-72.
    • Handle: RePEc:eee:transa:v:88:y:2016:i:c:p:58-72
    DOI: 10.1016/j.tra.2016.03.008
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S096585641630218X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.tra.2016.03.008?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Murphy, Fionnuala & Devlin, Ger & McDonnell, Kevin, 2014. "Forest biomass supply chains in Ireland: A life cycle assessment of GHG emissions and primary energy balances," Applied Energy, Elsevier, vol. 116(C), pages 1-8.
    2. Wirl, Franz, 2012. "Global warming: Prices versus quantities from a strategic point of view," Journal of Environmental Economics and Management, Elsevier, vol. 64(2), pages 217-229.
    3. Suxiao Li & Jakob de Haan & Bert Scholtens & Haizhen Yang, 2015. "Are international fund flows pro- or counter-cyclical?," Applied Economics Letters, Taylor & Francis Journals, vol. 22(5), pages 378-384, March.
    4. Teo, Thompson S. H. & Lim, Vivien K. G. & Lai, Raye Y. C., 1999. "Intrinsic and extrinsic motivation in Internet usage," Omega, Elsevier, vol. 27(1), pages 25-37, February.
    5. Lin, Jenn-Rong & Yang, Ta-Hui, 2011. "Strategic design of public bicycle sharing systems with service level constraints," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 47(2), pages 284-294, March.
    6. Nagayuki Saito, 2015. "Internet Literacy in Japan," OECD Science, Technology and Industry Working Papers 2015/3, OECD Publishing.
    7. Trappey, Amy J.C. & Trappey, Charles & Hsiao, C.T. & Ou, Jerry J.R. & Li, S.J. & Chen, Kevin W.P., 2012. "An evaluation model for low carbon island policy: The case of Taiwan's green transportation policy," Energy Policy, Elsevier, vol. 45(C), pages 510-515.
    8. Elizabeth Maitland & André Sammartino, 2015. "Managerial cognition and internationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 46(7), pages 733-760, September.
    9. Chia-Lin Chang & Michael McAleer & Yu-Chieh Wu, 2015. "Industrial Agglomeration and Use of the Internet," Tinbergen Institute Discussion Papers 15-098/III, Tinbergen Institute.
    10. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    11. Unido, 2015. "International Yearbook of Industrial Statistics 2015," Books, Edward Elgar Publishing, number 16367.
    12. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    13. Puying Li & Simon Huston, 2015. "International Competitiveness of ChinaÕs Construction Firms," ERES eres2015_67, European Real Estate Society (ERES).
    14. Roger Beecham & Jo Wood, 2014. "Exploring gendered cycling behaviours within a large-scale behavioural data-set," Transportation Planning and Technology, Taylor & Francis Journals, vol. 37(1), pages 83-97, February.
    15. Yang, Christopher & McCollum, David L & McCarthy, Ryan & Leighty, Wayne, 2009. "Meeting an 80% Reduction in Greenhouse Gas Emissions from Transportation by 2050: A Case Study in California," Institute of Transportation Studies, Working Paper Series qt2ns1q98f, Institute of Transportation Studies, UC Davis.
    16. Potter, S. & Rye, T. & Smith, M., 1999. "Tax and green transport plans: a survey of UK experience," Transport Policy, Elsevier, vol. 6(4), pages 197-205, October.
    17. Kaplan, Sigal & Manca, Francesco & Nielsen, Thomas Alexander Sick & Prato, Carlo Giacomo, 2015. "Intentions to use bike-sharing for holiday cycling: An application of the Theory of Planned Behavior," Tourism Management, Elsevier, vol. 47(C), pages 34-46.
    18. Curtis, Fred, 2009. "Peak globalization: Climate change, oil depletion and global trade," Ecological Economics, Elsevier, vol. 69(2), pages 427-434, December.
    19. Pucher, John & Buehler, Ralph & Seinen, Mark, 2011. "Bicycling renaissance in North America? An update and re-appraisal of cycling trends and policies," Transportation Research Part A: Policy and Practice, Elsevier, vol. 45(6), pages 451-475, July.
    20. Naresh K. Malhotra & Sung S. Kim & Ashutosh Patil, 2006. "Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research," Management Science, INFORMS, vol. 52(12), pages 1865-1883, December.
    21. Forgas, Santiago & Palau, Ramon & Sánchez, Javier & Huertas-García, Rubén, 2012. "Online drivers and offline influences related to loyalty to airline websites," Journal of Air Transport Management, Elsevier, vol. 18(1), pages 43-46.
    22. Carreira, Rui & Patrício, Lia & Natal Jorge, Renato & Magee, Chris, 2014. "Understanding the travel experience and its impact on attitudes, emotions and loyalty towards the transportation provider–A quantitative study with mid-distance bus trips," Transport Policy, Elsevier, vol. 31(C), pages 35-46.
    23. Susan Handy & Bert van Wee & Maarten Kroesen, 2014. "Promoting Cycling for Transport: Research Needs and Challenges," Transport Reviews, Taylor & Francis Journals, vol. 34(1), pages 4-24, January.
    24. ., 2015. "International trade and income distribution," Chapters, in: The New Economics of Income Distribution, chapter 8, pages 181-218, Edward Elgar Publishing.
    25. Friman, Margareta & Fujii, Satoshi & Ettema, Dick & Gärling, Tommy & Olsson, Lars E., 2013. "Psychometric analysis of the satisfaction with travel scale," Transportation Research Part A: Policy and Practice, Elsevier, vol. 48(C), pages 132-145.
    26. repec:arz:wpaper:eres2015-67 is not listed on IDEAS
    27. Chen, Shang-Yu, 2016. "Green helpfulness or fun? Influences of green perceived value on the green loyalty of users and non-users of public bikes," Transport Policy, Elsevier, vol. 47(C), pages 149-159.
    28. Nicole Darnall & G. Jason Jolley & Robert Handfield, 2008. "Environmental management systems and green supply chain management: complements for sustainability?," Business Strategy and the Environment, Wiley Blackwell, vol. 17(1), pages 30-45, January.
    29. Elliot Fishman & Simon Washington & Narelle Haworth, 2013. "Bike Share: A Synthesis of the Literature," Transport Reviews, Taylor & Francis Journals, vol. 33(2), pages 148-165, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chen, Shang-Yu, 2016. "Green helpfulness or fun? Influences of green perceived value on the green loyalty of users and non-users of public bikes," Transport Policy, Elsevier, vol. 47(C), pages 149-159.
    2. Xiaozhou Ye, 2022. "Bike-Sharing Adoption in Cross-National Contexts: An Empirical Research on the Factors Affecting Users’ Intentions," Sustainability, MDPI, vol. 14(6), pages 1-19, March.
    3. Ahmed, Saeed & Mahmood, Anzar & Hasan, Ahmad & Sidhu, Guftaar Ahmad Sardar & Butt, Muhammad Fasih Uddin, 2016. "A comparative review of China, India and Pakistan renewable energy sectors and sharing opportunities," Renewable and Sustainable Energy Reviews, Elsevier, vol. 57(C), pages 216-225.
    4. Liedtke, Stephan, 2017. "Chinese energy investments in Europe: An analysis of policy drivers and approaches," Energy Policy, Elsevier, vol. 101(C), pages 659-669.
    5. Mäntymäki, Matti & Salo, Jari, 2013. "Purchasing behavior in social virtual worlds: An examination of Habbo Hotel," International Journal of Information Management, Elsevier, vol. 33(2), pages 282-290.
    6. Sanduni I. Senaratne & Samantha M. Samarasinghe, 2019. "Factors Affecting the Intention to Adopt M-Learning," International Business Research, Canadian Center of Science and Education, vol. 12(2), pages 150-164, February.
    7. Morteza Ghobakhloo & Masood Fathi, 2019. "Modeling the Success of Application-Based Mobile Banking," Economies, MDPI, vol. 7(4), pages 1-21, November.
    8. Mao Ye & Yajing Chen & Guixin Yang & Bo Wang & Qizhou Hu, 2020. "Mixed Logit Models for Travelers’ Mode Shifting Considering Bike-Sharing," Sustainability, MDPI, vol. 12(5), pages 1-18, March.
    9. Chen Wei, 2021. "The influence of Consumers’ Purchase intention on Smart Wearable Device: A study of Consumers in East China," International Journal of Science and Business, IJSAB International, vol. 5(8), pages 46-72.
    10. Hsu, Chin-Lung & Lin, Judy Chuan-Chuan, 2016. "Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention," Technological Forecasting and Social Change, Elsevier, vol. 108(C), pages 42-53.
    11. Elżbieta Macioszek & Paulina Świerk & Agata Kurek, 2020. "The Bike-Sharing System as an Element of Enhancing Sustainable Mobility—A Case Study based on a City in Poland," Sustainability, MDPI, vol. 12(8), pages 1-29, April.
    12. Scorrano, Mariangela & Danielis, Romeo, 2021. "Active mobility in an Italian city: Mode choice determinants and attitudes before and during the Covid-19 emergency," Research in Transportation Economics, Elsevier, vol. 86(C).
    13. Xize Wang & Greg Lindsey & Jessica E. Schoner & Andrew Harrison, 2022. "Modeling Bike Share Station Activity: Effects of Nearby Businesses and Jobs on Trips to and from Stations," Papers 2207.10577, arXiv.org.
    14. Mariani, Marcello M. & Ek Styven, Maria & Teulon, Fréderic, 2021. "Explaining the intention to use digital personal data stores: An empirical study," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    15. repec:hur:ijaraf:v:5:y:2015:i:1:p:161-170 is not listed on IDEAS
    16. Wang, Mingshu & Zhou, Xiaolu, 2017. "Bike-sharing systems and congestion: Evidence from US cities," Journal of Transport Geography, Elsevier, vol. 65(C), pages 147-154.
    17. Andrei OGREZEANU, 2015. "Models Of Technology Adoption: An Integrative Approach," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 55-67, June.
    18. Allam, Hesham & Bliemel, Michael & Spiteri, Louise & Blustein, James & Ali-Hassan, Hossam, 2019. "Applying a multi-dimensional hedonic concept of intrinsic motivation on social tagging tools: A theoretical model and empirical validation," International Journal of Information Management, Elsevier, vol. 45(C), pages 211-222.
    19. Suzy Jagger & Haytham Siala & Diane Sloan, 2016. "It's All in the Game: A 3D Learning Model for Business Ethics," Journal of Business Ethics, Springer, vol. 137(2), pages 383-403, August.
    20. Maas, Suzanne & Nikolaou, Paraskevas & Attard, Maria & Dimitriou, Loukas, 2021. "Examining spatio-temporal trip patterns of bicycle sharing systems in Southern European island cities," Research in Transportation Economics, Elsevier, vol. 86(C).
    21. Andreas Blitz & Annika Busch-Geertsema & Martin Lanzendorf, 2020. "More Cycling, Less Driving? Findings of a Cycle Street Intervention Study in the Rhine-Main Metropolitan Region, Germany," Sustainability, MDPI, vol. 12(3), pages 1-25, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:transa:v:88:y:2016:i:c:p:58-72. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.