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Investigating Regional and Generational Heterogeneity in Low-Carbon Travel Behavior Intention Based on a PLS-SEM Approach

Author

Listed:
  • Wu Li

    (Faculty of Infrastructure Engineering, School of Transportation and Logistics, Dalian University of Technology, Dalian 116024, China)

  • Shengchuan Zhao

    (Faculty of Infrastructure Engineering, School of Transportation and Logistics, Dalian University of Technology, Dalian 116024, China)

  • Jingwen Ma

    (Faculty of Infrastructure Engineering, School of Transportation and Logistics, Dalian University of Technology, Dalian 116024, China)

  • Wenwen Qin

    (Faculty of Traffic Engineering, Kunming University of Science and Technology, Kunming 650504, China)

Abstract

This study aims at reviewing whether regional and generational differences exist in behavior intention to adopt low-carbon travel modes. Based on 759 questionnaires collected from three cities (Zhenjiang, Suzhou, and Shanghai) with different population sizes in China, we develop a modified theory of planned behavior (MTPB) model framework integrating low-carbon transport policies, psychological aspects, personal norms, and travel habits. A more advanced partial least-square method of structural equation model (PLS-SEM) and a multiple-group analysis (MGA) model are applied to estimate the effects and heterogeneities of these factors on low-carbon travel behavior intention among three cities and four age groups. The results show that the roles of low-carbon policies, subjective norms, and personal norms on behavior intention of adopting low-carbon travel modes are more salient. The effect of low-carbon policy on behavior is much weaker than it is on intention, and it does not follow that such intention will often be followed up with action. There is regional and generational heterogeneity in terms of the influence on low-carbon travel behavior intention. In particular, the benefits of low-carbon policies are more remarkable in the middle-sized city, young adult group, and pre-older adult group. The low-carbon travel behavior intention in the large-sized city, junior-middle adult group, and senior-middle adult group are affected by subjective norms more easily. The large-sized city and young adult group have better personal norms in favor of low-carbon travel. The findings could provide helpful insights into developing heterogeneous transport policies to encourage different travelers to switch from auto to low-carbon travel modes.

Suggested Citation

  • Wu Li & Shengchuan Zhao & Jingwen Ma & Wenwen Qin, 2021. "Investigating Regional and Generational Heterogeneity in Low-Carbon Travel Behavior Intention Based on a PLS-SEM Approach," Sustainability, MDPI, vol. 13(6), pages 1-18, March.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:6:p:3492-:d:521643
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    Cited by:

    1. An-Jin Shie & You-Yu Dai & Ming-Xing Shen & Li Tian & Ming Yang & Wen-Wei Luo & Yenchun Jim Wu & Zhao-Hui Su, 2022. "Diamond Model of Green Commitment and Low-Carbon Travel Motivation, Constraint, and Intention," IJERPH, MDPI, vol. 19(14), pages 1-21, July.
    2. Xiaofeng Ji & Haotian Guan & Mengyuan Lu & Fang Chen & Wenwen Qin, 2022. "International Research Progress in School Travel and Behavior: A Literature Review and Bibliometric Analysis," Sustainability, MDPI, vol. 14(14), pages 1-25, July.
    3. Bircan Arslannur & Ahmet Tortum, 2023. "Public Transport Modeling for Commuting in Cities with Different Development Levels Using Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 15(15), pages 1-24, August.
    4. Liying Wang & Junya Wang & Pengxia Shen & Shangqing Liu & Shuwei Zhang, 2023. "Low-Carbon Travel Behavior in Daily Residence and Tourism Destination: Based on TPB-ABC Integrated Model," Sustainability, MDPI, vol. 15(19), pages 1-18, September.
    5. Yuhuan Xia & Yubo Liu & Changlin Han & Yang Gao & Yuanyuan Lan, 2022. "How Does Environmentally Specific Servant Leadership Fuel Employees’ Low-Carbon Behavior? The Role of Environmental Self-Accountability and Power Distance Orientation," IJERPH, MDPI, vol. 19(5), pages 1-17, March.
    6. Bin Wang & Qiuxia Zheng & Ao Sun & Jie Bao & Dianting Wu, 2021. "Spatio-Temporal Patterns of CO 2 Emissions and Influencing Factors in China Using ESDA and PLS-SEM," Mathematics, MDPI, vol. 9(21), pages 1-24, October.
    7. Qi Chen & Yibo Yan & Xu Zhang & Jian Chen, 2022. "Impact of Subjective and Objective Factors on Subway Travel Behavior: Spatial Differentiation," IJERPH, MDPI, vol. 19(23), pages 1-17, November.

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