IDEAS home Printed from https://ideas.repec.org/a/bla/bstrat/v27y2018i8p1272-1283.html
   My bibliography  Save this article

Consumer motivations for sustainable consumption: The interaction of gain, normative and hedonic motivations on electric vehicle adoption

Author

Listed:
  • Zeinab Rezvani
  • Johan Jansson
  • Maria Bengtsson

Abstract

Recent conceptual studies identify gain, normative and hedonic factors as three categories of motivations of consumer proenvironmental behavior. However, empirical understanding of how these motivations interact and affect proenvironmental behavior is limited. This study is based on a survey of car owners in Sweden (N = 573) and uses structural equation modeling to analyze the data. The empirical findings point to the importance of all three motivations (gain, normative and hedonic) in consumer electric vehicle adoption intentions. Furthermore, for consumers who perceive high social norms regarding sustainable consumption, the direct effect of hedonic motivations on behavioral intention is stronger, and the direct effect of gain motivations is insignificant. The business strategy implications indicate that targeting consumers who perceive high social norms in relation to proenvironmental behavior and communicating the hedonic and normative aspects of proenvironmental behaviors to this group might be more effective than general mass communication.

Suggested Citation

  • Zeinab Rezvani & Johan Jansson & Maria Bengtsson, 2018. "Consumer motivations for sustainable consumption: The interaction of gain, normative and hedonic motivations on electric vehicle adoption," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1272-1283, December.
  • Handle: RePEc:bla:bstrat:v:27:y:2018:i:8:p:1272-1283
    DOI: 10.1002/bse.2074
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/bse.2074
    Download Restriction: no

    File URL: https://libkey.io/10.1002/bse.2074?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Egbue, Ona & Long, Suzanna, 2012. "Barriers to widespread adoption of electric vehicles: An analysis of consumer attitudes and perceptions," Energy Policy, Elsevier, vol. 48(C), pages 717-729.
    2. Viswanath Venkatesh, 2000. "Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model," Information Systems Research, INFORMS, vol. 11(4), pages 342-365, December.
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    5. Scott J. Vitell & Robert Allen King & Jatinder Jit Singh, 2013. "A special emphasis and look at the emotional side of ethical decision-making," AMS Review, Springer;Academy of Marketing Science, vol. 3(2), pages 74-85, June.
    6. Fridolfsson, Sven-Olof & Tangerås, Thomas P., 2013. "A reexamination of renewable electricity policy in Sweden," Energy Policy, Elsevier, vol. 58(C), pages 57-63.
    7. Johan Jansson, 2011. "Consumer eco‐innovation adoption: assessing attitudinal factors and perceived product characteristics," Business Strategy and the Environment, Wiley Blackwell, vol. 20(3), pages 192-210, March.
    8. Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
    9. Steg, Linda, 2005. "Car use: lust and must. Instrumental, symbolic and affective motives for car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 39(2-3), pages 147-162.
    10. Richins, Marsha L, 1997. "Measuring Emotions in the Consumption Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(2), pages 127-146, September.
    11. Frank‐Martin Belz & Birte Schmidt‐Riediger, 2010. "Marketing strategies in the age of sustainable development: Evidence from the food industry," Business Strategy and the Environment, Wiley Blackwell, vol. 19(7), pages 401-416, November.
    12. Laros, Fleur J.M. & Steenkamp, Jan-Benedict E.M., 2005. "Emotions in consumer behavior: a hierarchical approach," Journal of Business Research, Elsevier, vol. 58(10), pages 1437-1445, October.
    13. Maria J. Louro & Rik Pieters & Marcel Zeelenberg, 2005. "Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 833-840, March.
    14. Christer Sanne, 2005. "The consumption of our discontent," Business Strategy and the Environment, Wiley Blackwell, vol. 14(5), pages 315-323, September.
    15. Louro, M.J.S. & Pieters, R. & Zeelenberg, M., 2005. "Negative returns on positive emotions : The influence of pride and self-regulatory goals on repurchase decisions," Other publications TiSEM 014beb9b-0df4-47a7-8c79-1, Tilburg University, School of Economics and Management.
    16. F. Testa & F. Iraldo & A Vaccari & E. Ferrari, 2015. "Why Eco‐labels can be Effective Marketing Tools: Evidence from a Study on Italian Consumers," Business Strategy and the Environment, Wiley Blackwell, vol. 24(4), pages 252-265, May.
    17. Seonaidh McDonald & Caroline J. Oates, 2006. "Sustainability: Consumer Perceptions and Marketing Strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 15(3), pages 157-170, May.
    18. Onwezen, Marleen C. & Antonides, Gerrit & Bartels, Jos, 2013. "The Norm Activation Model: An exploration of the functions of anticipated pride and guilt in pro-environmental behaviour," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 141-153.
    19. Ritsuko Ozaki, 2011. "Adopting sustainable innovation: what makes consumers sign up to green electricity?," Business Strategy and the Environment, Wiley Blackwell, vol. 20(1), pages 1-17, January.
    20. Mannberg, Andrea & Jansson, Johan & Pettersson, Thomas & Brännlund, Runar & Lindgren, Urban, 2014. "Do tax incentives affect households׳ adoption of ‘green’ cars? A panel study of the Stockholm congestion tax," Energy Policy, Elsevier, vol. 74(C), pages 286-299.
    21. Pacini, Henrique & Silveira, Semida, 2011. "Consumer choice between ethanol and gasoline: Lessons from Brazil and Sweden," Energy Policy, Elsevier, vol. 39(11), pages 6936-6942.
    22. Diamantopoulos, Adamantios & Schlegelmilch, Bodo B. & Sinkovics, Rudolf R. & Bohlen, Greg M., 2003. "Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation," Journal of Business Research, Elsevier, vol. 56(6), pages 465-480, June.
    23. Schuitema, Geertje & Anable, Jillian & Skippon, Stephen & Kinnear, Neale, 2013. "The role of instrumental, hedonic and symbolic attributes in the intention to adopt electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 48(C), pages 39-49.
    24. Stef Proost & Kurt van Dender, 2010. "What Sustainable Road Transport Future?: Trends and Policy Options," OECD/ITF Joint Transport Research Centre Discussion Papers 2010/14, OECD Publishing.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhengxia He & Yanqing Zhou & Jianming Wang & Cunfang Li & Meiling Wang & Wenbo Li, 2021. "The impact of motivation, intention, and contextual factors on green purchasing behavior: New energy vehicles as an example," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1249-1269, February.
    2. Adnan, Nadia & Nordin, Shahrina Md & Rahman, Imran, 2017. "Adoption of PHEV/EV in Malaysia: A critical review on predicting consumer behaviour," Renewable and Sustainable Energy Reviews, Elsevier, vol. 72(C), pages 849-862.
    3. Peng Cheng & Zhe Ouyang & Yang Liu, 0. "The effect of information overload on the intention of consumers to adopt electric vehicles," Transportation, Springer, vol. 0, pages 1-20.
    4. Herberz, Mario & Hahnel, Ulf J.J. & Brosch, Tobias, 2020. "The importance of consumer motives for green mobility: A multi-modal perspective," Transportation Research Part A: Policy and Practice, Elsevier, vol. 139(C), pages 102-118.
    5. Odou, Philippe & Schill, Marie, 2020. "How anticipated emotions shape behavioral intentions to fight climate change," Journal of Business Research, Elsevier, vol. 121(C), pages 243-253.
    6. Maduku, Daniel K., 2024. "How environmental concerns influence consumers’ anticipated emotions towards sustainable consumption: The moderating role of regulatory focus," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    7. Bigerna, Simona & Bollino, Carlo Andrea & Micheli, Silvia, 2016. "Italian youngsters' perceptions of alternative fuel vehicles: A fuzzy-set approach," Journal of Business Research, Elsevier, vol. 69(11), pages 5426-5430.
    8. Domina, Tanya & Lee, Seung-Eun & MacGillivray, Maureen, 2012. "Understanding factors affecting consumer intention to shop in a virtual world," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 613-620.
    9. Ingrid Moons & Patrick De Pelsmacker, 2015. "An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison," Sustainability, MDPI, vol. 7(5), pages 1-34, May.
    10. Peng Cheng & Zhe Ouyang & Yang Liu, 2020. "The effect of information overload on the intention of consumers to adopt electric vehicles," Transportation, Springer, vol. 47(5), pages 2067-2086, October.
    11. Jingnan Zhang & Shichun Xu & Zhengxia He & Chengze Li & Xiaona Meng, 2022. "Factors Influencing Adoption Intention for Electric Vehicles under a Subsidy Deduction: From Different City-Level Perspectives," Sustainability, MDPI, vol. 14(10), pages 1-24, May.
    12. Chen, Ching-Fu & Eccarius, Timo & Su, Pin-Chi, 2021. "The role of environmental concern in forming intentions for switching to electric scooters," Transportation Research Part A: Policy and Practice, Elsevier, vol. 154(C), pages 129-144.
    13. Organ, Kate & Koenig-Lewis, Nicole & Palmer, Adrian & Probert, Jane, 2015. "Festivals as agents for behaviour change: A study of food festival engagement and subsequent food choices," Tourism Management, Elsevier, vol. 48(C), pages 84-99.
    14. Shanmugavel, Nagarajan & Balakrishnan, Janarthanan, 2023. "Influence of pro-environmental behaviour towards behavioural intention of electric vehicles," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    15. Jon Martin Denstadli & Tom Erik Julsrud, 2019. "Moving Towards Electrification of Workers’ Transportation: Identifying Key Motives for the Adoption of Electric Vans," Sustainability, MDPI, vol. 11(14), pages 1-19, July.
    16. Kumar Shalender & Naman Sharma, 2021. "Using extended theory of planned behaviour (TPB) to predict adoption intention of electric vehicles in India," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(1), pages 665-681, January.
    17. Philippe Odou & Marie Schill, 2020. "How anticipated emotions shape behavioral intentions to fight climate change," Post-Print hal-02929920, HAL.
    18. Hasan, Saiful & Simsekoglu, Özlem, 2020. "The role of psychological factors on vehicle kilometer travelled (VKT) for battery electric vehicle (BEV) users," Research in Transportation Economics, Elsevier, vol. 82(C).
    19. Wolf, Ingo & Schröder, Tobias & Neumann, Jochen & de Haan, Gerhard, 2015. "Changing minds about electric cars: An empirically grounded agent-based modeling approach," Technological Forecasting and Social Change, Elsevier, vol. 94(C), pages 269-285.
    20. Ye, Fei & Kang, Wanlin & Li, Lixu & Wang, Zhiqiang, 2021. "Why do consumers choose to buy electric vehicles? A paired data analysis of purchase intention configurations," Transportation Research Part A: Policy and Practice, Elsevier, vol. 147(C), pages 14-27.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:bstrat:v:27:y:2018:i:8:p:1272-1283. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-0836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.