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Environmental Knowledge, Awareness, and Business School Students’ Intentions to Purchase Green Vehicles in Emerging Countries

Author

Listed:
  • Muhammad Mohiuddin

    (School of Business and Economics, Thompson Rivers University, Kamloops, BC V2C 0C8, Canada)

  • Abdullah Al Mamun

    (Global Entrepreneurship Research and Innovation Centre (GERIC), University Malaysia Kelantan, Pengkalan Chepa 16100, Malaysia)

  • Fazal Ali Syed

    (Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, 16100 Kota Bharu, Kelantan, Malaysia)

  • Muhammad Mehedi Masud

    (Department of Development Studies, University of Malaya, Kuala Lumpur 50603, Malaysia)

  • Zhan Su

    (Faculty of Administrative Sciences, Laval University, Ville de Québec, QC G1V 0A6, Canada)

Abstract

Environmental awareness and changing attitudes toward “green consumption” are becoming evident in emerging countries’ markets. Using an extended theory of planned behavior, this paper aims to examine emerging countries’ business students’ intentions to purchase green vehicles. Stratified random sampling was used to select study participants, and data were collected through face-to-face interviews. Results revealed that environmental knowledge and awareness have a significant influence on business students’ favorable attitudes toward green vehicles. Further, a significant association between attitudes toward green vehicles, perceived behavioral controls, and intentions to purchase green vehicles was observed. Findings serve to inform managers and policy makers who are formulating strategies for maximizing value creation in an era of increasingly environmentally aware consumers in emerging markets. Ultimately, this policy will help to promote green technology initiatives, and encourage higher rates of adoption of eco-friendly vehicles in emerging countries.

Suggested Citation

  • Muhammad Mohiuddin & Abdullah Al Mamun & Fazal Ali Syed & Muhammad Mehedi Masud & Zhan Su, 2018. "Environmental Knowledge, Awareness, and Business School Students’ Intentions to Purchase Green Vehicles in Emerging Countries," Sustainability, MDPI, vol. 10(5), pages 1-18, May.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:5:p:1534-:d:145897
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