IDEAS home Printed from https://ideas.repec.org/a/spr/trosos/v15y2021i2d10.1007_s12626-021-00098-1.html
   My bibliography  Save this article

An Empirical Study of Intention to Continue Using of Digital Ride-hailing Platforms

Author

Listed:
  • Mohammadbashir Sedighi

    (Amirkabir University of Technology)

  • Hamideh Parsaeiyan

    (Fanap Plus Company)

  • Yashar Araghi

    (Delft University of Technology)

Abstract

Ride-hailing platforms are attracting significant attention recently in an effort to change consumers’ consumption habits. Through the integration of diffusion of innovation theory (DIT) and the technology acceptance model (TAM), this study examines factors that influence the intention to continue using ride-hailing services. To counter the potential limitations of TAM and DIT in digital platforms, additional external constructs are considered including trust and subjective norms in a proposed conceptual model. The conceptual model is empirically explored using an online survey of 329 ride-hailing users in Iran as a developing country. Partial least squares structural equation modelling (PLS-SEM) is employed to analyse the collected data. According to results, relative advantage, compatibility, observability, and perceived ease of use contribute positively to individuals’ perceptions of service usefulness. Furthermore, compatibility and observability have significant positive effects on perceived ease of use, whereas complexity has a significant negative impact on perceived ease of use. Additionally, the outcome reveals trust, social norms, and perceived usefulness affect behavioural intention to continue using ride-hailing platforms.

Suggested Citation

  • Mohammadbashir Sedighi & Hamideh Parsaeiyan & Yashar Araghi, 2021. "An Empirical Study of Intention to Continue Using of Digital Ride-hailing Platforms," The Review of Socionetwork Strategies, Springer, vol. 15(2), pages 489-515, November.
    • Handle: RePEc:spr:trosos:v:15:y:2021:i:2:d:10.1007_s12626-021-00098-1
    DOI: 10.1007/s12626-021-00098-1
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12626-021-00098-1
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s12626-021-00098-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Nguyen-Phuoc, Duy Quy & Su, Diep Ngoc & Tran, Phuong Thi Kim & Le, Diem-Trinh Thi & Johnson, Lester W., 2020. "Factors influencing customer's loyalty towards ride-hailing taxi services – A case study of Vietnam," Transportation Research Part A: Policy and Practice, Elsevier, vol. 134(C), pages 96-112.
    2. Ha, Sejin & Stoel, Leslie, 2009. "Consumer e-shopping acceptance: Antecedents in a technology acceptance model," Journal of Business Research, Elsevier, vol. 62(5), pages 565-571, May.
    3. Oecd, 2013. "Electronic and Mobile Commerce," OECD Digital Economy Papers 228, OECD Publishing.
    4. Yu Wang & Shanyong Wang & Jing Wang & Jiuchang Wei & Chenglin Wang, 2020. "An empirical study of consumers’ intention to use ride-sharing services: using an extended technology acceptance model," Transportation, Springer, vol. 47(1), pages 397-415, February.
    5. Dong Lu & Ivan Ka Wai Lai & Yide Liu, 2019. "The Consumer Acceptance of Smart Product-Service Systems in Sharing Economy: The Effects of Perceived Interactivity and Particularity," Sustainability, MDPI, vol. 11(3), pages 1-22, February.
    6. Bassam Hasan, 2007. "Examining the Effects of Computer Self-Efficacy and System Complexity on Technology Acceptance," Information Resources Management Journal (IRMJ), IGI Global, vol. 20(3), pages 76-88, July.
    7. Timm Teubner & Christoph Flath, 2015. "The Economics of Multi-Hop Ride Sharing," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 57(5), pages 311-324, October.
    8. Gary C. Moore & Izak Benbasat, 1991. "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation," Information Systems Research, INFORMS, vol. 2(3), pages 192-222, September.
    9. Kaifang Zheng & Suling Jia, 2017. "Promoting the Opportunity Identification of Industrial Symbiosis: Agent-Based Modeling Inspired by Innovation Diffusion Theory," Sustainability, MDPI, vol. 9(5), pages 1-24, May.
    10. Soltani, Ali & Pojani, Dorina & Askari, Sajad & Masoumi, Houshmand E., 2018. "Socio-demographic and built environment determinants of car use among older adults in Iran," Journal of Transport Geography, Elsevier, vol. 68(C), pages 109-117.
    11. Clewlow, Regina R. & Mishra, Gouri S., 2017. "Disruptive Transportation: The Adoption, Utilization, and Impacts of Ride-Hailing in the United States," Institute of Transportation Studies, Working Paper Series qt82w2z91j, Institute of Transportation Studies, UC Davis.
    12. Mayo Fuster Morell & Ricard Espelt, 2019. "A Framework to Assess the Sustainability of Platform Economy: The Case of Barcelona Ecosystem," Sustainability, MDPI, vol. 11(22), pages 1-20, November.
    13. Yang Si & Hongzhi Guan & Yuchao Cui, 2019. "Research on the Choice Behavior of Taxis and Express Services Based on the SEM-Logit Model," Sustainability, MDPI, vol. 11(10), pages 1-13, May.
    14. Hamed Taherdoost, 2018. "A review of technology acceptance and adoption models and theories," Post-Print hal-03741843, HAL.
    15. Hirschman, Elizabeth C, 1980. "Innovativeness, Novelty Seeking, and Consumer Creativity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 283-295, December.
    16. Kulviwat, Songpol & Bruner II, Gordon C. & Al-Shuridah, Obaid, 2009. "The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption," Journal of Business Research, Elsevier, vol. 62(7), pages 706-712, July.
    17. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    18. Myungsik Do & Wanhee Byun & Doh Kyoum Shin & Hyeryun Jin, 2019. "Factors Influencing Matching of Ride-Hailing Service Using Machine Learning Method," Sustainability, MDPI, vol. 11(20), pages 1-13, October.
    19. Lei Huang & Yandong Zhao & Liang Mei & Peiyi Wu & Zhihua Zhao & Yijun Mao, 2019. "Structural Holes in the Multi-Sided Market: A Market Allocation Structure Analysis of China’s Car-Hailing Platform in the Context of Open Innovation," Sustainability, MDPI, vol. 11(20), pages 1-20, October.
    20. Ellis Keller & Andrea Aguilar & Daniel Hanss, 2018. "Car Sharers’ Interest in Integrated Multimodal Mobility Platforms: A Diffusion of Innovations Perspective," Sustainability, MDPI, vol. 10(12), pages 1-20, December.
    21. Natalia Wagner & Roma Strulak-Wójcikiewicz & Anna Landowska, 2019. "Trust in Sharing Economy Business Models from the Perspective of Customers in Szczecin, Poland," Sustainability, MDPI, vol. 11(23), pages 1-26, December.
    22. Garima Malik & A. Sajeevan Rao, 2019. "Extended expectation-confirmation model to predict continued usage of ODR/ride hailing apps: role of perceived value and self-efficacy," Information Technology & Tourism, Springer, vol. 21(4), pages 461-482, December.
    23. Wynne W. Chin & Abhijit Gopal & W. David Salisbury, 1997. "Advancing the Theory of Adaptive Structuration: The Development of a Scale to Measure Faithfulness of Appropriation," Information Systems Research, INFORMS, vol. 8(4), pages 342-367, December.
    24. Pappas, Nikolaos, 2016. "Marketing strategies, perceived risks, and consumer trust in online buying behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 92-103.
    25. Xiaoni Zhang & Victor R. Prybutok & Chang E. Koh, 2006. "The Role of Impulsiveness in a TAM-Based Online Purchasing Behavior," Information Resources Management Journal (IRMJ), IGI Global, vol. 19(2), pages 54-68, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chen, Xian & Bai, Shuotian & Wei, Yongqin & Zhao, Yanhui & Yan, Peng & Jiang, Hai, 2023. "Passenger engagement dynamics in ride-hailing services: A heterogeneous hidden Markov approach," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 171(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Saeideh Sharifi fard & Ezhar Tamam & Md Salleh Hj Hassan & Moniza Waheed & Zeinab Zaremohzzabieh, 2016. "Factors affecting Malaysian university students’ purchase intention in social networking sites," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1182612-118, December.
    2. Yu Wang & Shanyong Wang & Jing Wang & Jiuchang Wei & Chenglin Wang, 2020. "An empirical study of consumers’ intention to use ride-sharing services: using an extended technology acceptance model," Transportation, Springer, vol. 47(1), pages 397-415, February.
    3. Faqih, Khaled M.S., 2016. "An empirical analysis of factors predicting the behavioral intention to adopt Internet shopping technology among non-shoppers in a developing country context: Does gender matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 140-164.
    4. Gansser, Oliver Alexander & Reich, Christina Stefanie, 2021. "A new acceptance model for artificial intelligence with extensions to UTAUT2: An empirical study in three segments of application," Technology in Society, Elsevier, vol. 65(C).
    5. Natarajan, Thamaraiselvan & Balasubramanian, Senthil Arasu & Kasilingam, Dharun Lingam, 2017. "Understanding the intention to use mobile shopping applications and its influence on price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 8-22.
    6. Seok Chan Jeong & Beom-Jin Choi, 2022. "Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices," SAGE Open, , vol. 12(4), pages 21582440221, November.
    7. Nguyen-Phuoc, Duy Quy & Su, Diep Ngoc & Nguyen, Minh Hieu & Vo, Nguyen S. & Oviedo-Trespalacios, Oscar, 2022. "Factors influencing intention to use on-demand shared ride-hailing services in Vietnam: risk, cost or sustainability?," Journal of Transport Geography, Elsevier, vol. 99(C).
    8. Fosso Wamba, Samuel & Bhattacharya, Mithu & Trinchera, Laura & Ngai, Eric W.T., 2017. "Role of intrinsic and extrinsic factors in user social media acceptance within workspace: Assessing unobserved heterogeneity," International Journal of Information Management, Elsevier, vol. 37(2), pages 1-13.
    9. Donglin Han & Huiying (Cynthia) Hou & Hao Wu & Joseph H. K. Lai, 2021. "Modelling Tourists’ Acceptance of Hotel Experience-Enhancement Smart Technologies," Sustainability, MDPI, vol. 13(8), pages 1-19, April.
    10. John D'Ambra & Concepción S. Wilson & Shahriar Akter, 2013. "Application of the task-technology fit model to structure and evaluate the adoption of E-books by Academics," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 64(1), pages 48-64, January.
    11. Lorenz Graf-Vlachy & Katharina Buhtz & Andreas König, 2018. "Social influence in technology adoption: taking stock and moving forward," Management Review Quarterly, Springer, vol. 68(1), pages 37-76, February.
    12. El-Gohary, Hatem, 2012. "Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations," Tourism Management, Elsevier, vol. 33(5), pages 1256-1269.
    13. Shirazi, Farid & Hajli, Nick & Sims, Julian & Lemke, Fred, 2022. "The role of social factors in purchase journey in the social commerce era," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    14. Muhammad Anshari & Munirah Ajeerah Arine & Norzaidah Nurhidayah & Hidayatul Aziyah & Md Hasnol Alwee Salleh, 2021. "Factors influencing individual in adopting eWallet," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 26(1), pages 10-23, March.
    15. Adu-Gyamfi, Gibbson & Asamoah, Ama Nyarkoh & Obuobi, Bright & Nketiah, Emmanuel & Zhang, Ming, 2024. "Electric mobility in an oil-producing developing nation: Empirical assessment of electric vehicle adoption," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    16. Hamed Taherdoost, 2019. "Importance of Technology Acceptance Assessment for Successful Implementation and Development of New Technologies," Post-Print hal-02557395, HAL.
    17. Yang, Kiseol, 2012. "Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 19(5), pages 484-491.
    18. Hamed Taherdoost, 2021. "Importance of Technology Acceptance Assessment for Successful Implementation and Development of New Technologies," Post-Print hal-03741844, HAL.
    19. Kawaljeet Kaur Kapoor & Yogesh K. Dwivedi & Michael D. Williams, 2015. "Examining the role of three sets of innovation attributes for determining adoption of the interbank mobile payment service," Information Systems Frontiers, Springer, vol. 17(5), pages 1039-1056, October.
    20. Andrew Burton-Jones & Detmar W. Straub, 2006. "Reconceptualizing System Usage: An Approach and Empirical Test," Information Systems Research, INFORMS, vol. 17(3), pages 228-246, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:trosos:v:15:y:2021:i:2:d:10.1007_s12626-021-00098-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.