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Understanding the influence of corporate social responsibility practices on impulse buying

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  • Khizar Hayat
  • Zhu Jianjun
  • Hashim Zameer
  • Shahid Iqbal

Abstract

This objective of this study is to explore the influence of corporate social responsibility (CSR) on consumer's impulse buying behavior and to examine the most dominant practices for CSR which enforce to impulse buying. To check the relationship of CSR practices (environmental well‐being, social well‐being, and economic well‐being) with impulse buying, a set of hypotheses developed. Using online survey method data has been collected. The valid replies (301 responses) were processed using, CFA and SEM methods. Results indicate that environmental well‐being has a constructive relationship for trust which further leads to impulse buying and economic well‐being has a positive significant association with impulse buying directly. However, the actions of social well‐being having no impact on consumer's impulse buying behavior. By taking gender as a moderator, the actions of environmental well‐being influence positively. No effect was found for social well‐being, whereas economic well‐being was partially supported. Further, theoretical and managerial implications were discussed.

Suggested Citation

  • Khizar Hayat & Zhu Jianjun & Hashim Zameer & Shahid Iqbal, 2020. "Understanding the influence of corporate social responsibility practices on impulse buying," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1454-1464, May.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:3:p:1454-1464
    DOI: 10.1002/csr.1898
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    1. Nguyen Truong Son & Phan Thi Nga & Tran Thi Hieu Thuan, 2021. "Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: A literature review," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - SOCIAL SCIENCES, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 11(1), pages 25-39.
    2. Mansoora Ahmed & Sun Zehou & Syed Ali Raza & Muhammad Asif Qureshi & Sara Qamar Yousufi, 2020. "Impact of CSR and environmental triggers on employee green behavior: The mediating effect of employee well‐being," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2225-2239, September.
    3. Khizar Hayat & Zhang Qingyu, 2024. "The synergistic effects of green innovation strategies on sustainable innovative performance with the mediation of green innovative competitive advantage," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 4172-4189, September.
    4. Muddassar Sarfraz & Ilhan Ozturk & Sunghoon Yoo & Muhammad Ali Raza & Heesup Han, 2023. "Toward a new understanding of environmental and financial performance through corporate social responsibility, green innovation, and sustainable development," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-17, December.
    5. Yihua Wu & Muhammad Farrukh & Ali Raza & Fanchen Meng & Imtiaz Alam, 2021. "Framing the evolution of the corporate social responsibility and environmental management journal," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(4), pages 1397-1411, July.

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