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How Corporate Social Responsibility Influences Business Model Innovation: The Mediating Role of Organizational Legitimacy

Author

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  • Baoliang Hu

    (School of Management, Hangzhou Dianzi University, Hangzhou 310018, China)

  • Tao Zhang

    (Faculty of International Tourism and Management, City University of Macau, Macau 999078, China)

  • Shuai Yan

    (School of Management, Hangzhou Dianzi University, Hangzhou 310018, China)

Abstract

Business model (BM) innovation driven by corporate social responsibility (CSR) has attracted considerable attention from scholars. However, the understanding of whether and how CSR influences BM innovation is limited. Therefore, this paper aimed to fill these gaps by exploring the influence of CSR on BM innovation through the mediating role of organizational legitimacy (OL). This paper proposed research hypotheses on the relationships among CSR, OL, and BM innovation and empirically tested these hypotheses by using the hierarchical regression analysis method with data collected from 186 firms. The results of this study show that both CSR and OL positively influence BM innovation. The results also show that CSR positively influences OL and OL mediates the relationship between CSR and BM innovation. This paper provides new insights into the relationship between CSR and BM innovation by answering questions of whether and how CSR influences BM innovation. This paper may help managers better understand how to link CSR and BM innovation.

Suggested Citation

  • Baoliang Hu & Tao Zhang & Shuai Yan, 2020. "How Corporate Social Responsibility Influences Business Model Innovation: The Mediating Role of Organizational Legitimacy," Sustainability, MDPI, vol. 12(7), pages 1-18, March.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:7:p:2667-:d:338116
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    5. Hana Trollman & James Colwill & Alan Brejnholt, 2020. "Ecologically Embedded Design in Manufacturing: Legitimation within Circular Economy," Sustainability, MDPI, vol. 12(10), pages 1-13, May.
    6. Tong Tong & Azmawani Abd Rahman, 2022. "Effect of Innovation Orientation of High-Tech SMEs “Small and Mid-Sized Enterprises in China” on Innovation Performance," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
    7. Adomako, Samuel & Nguyen, Nguyen Phong, 2023. "Eco-innovation in the extractive industry: Combinative effects of social legitimacy, green management, and institutional pressures," Resources Policy, Elsevier, vol. 80(C).
    8. Concepción Campillo-Alhama & Diego Igual-Antón, 2021. "Corporate Social Responsibility Strategies in Spanish Electric Cooperatives. Analysis of Stakeholder Engagement," Sustainability, MDPI, vol. 13(12), pages 1-28, June.
    9. Yuan Ni & Jia Wang & Cui Li, 2022. "The Power of Sustainability in the “Black Swan” Event: Entrepreneurial Cognition of Top Management Team and Dual Business Model Innovation," Sustainability, MDPI, vol. 14(6), pages 1-22, March.
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