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Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?

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  • Alan Pomering
  • Sara Dolnicar

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  • Alan Pomering & Sara Dolnicar, 2009. "Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives?," Journal of Business Ethics, Springer, vol. 85(2), pages 285-301, April.
    • Handle: RePEc:kap:jbuset:v:85:y:2009:i:2:p:285-301
    DOI: 10.1007/s10551-008-9729-9
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    References listed on IDEAS

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    1. Friestad, Marian & Wright, Peter, 1994. "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 1-31, June.
    2. Roberts, James A., 1996. "Will the real socially responsible consumer please step forward?," Business Horizons, Elsevier, vol. 39(1), pages 79-83.
    3. World Bank, 2004. "Corporate Responsibility," World Bank Publications - Reports 11270, The World Bank Group.
    4. Keller, Punam Anand & Block, Lauren G, 1997. "Vividness Effects: A Resource-Matching Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(3), pages 295-304, December.
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