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When and how is corporate social responsibility profitable?

Author

Listed:
  • Bhardwaj, Pradeep
  • Chatterjee, Prabirendra
  • Demir, Kivilcim Dogerlioglu
  • Turut, Ozge

Abstract

Firms in various markets such as health care, financial services, software, consumer goods, etc. spend a significant amount of money on corporate social responsibility (CSR) activities. The literature suggests that consumers take into consideration firms' CSR activities when making purchase decisions, noting that and doing so either increases their purchase intention or makes them willing to pay higher prices for the firms' products and services.

Suggested Citation

  • Bhardwaj, Pradeep & Chatterjee, Prabirendra & Demir, Kivilcim Dogerlioglu & Turut, Ozge, 2018. "When and how is corporate social responsibility profitable?," Journal of Business Research, Elsevier, vol. 84(C), pages 206-219.
    • Handle: RePEc:eee:jbrese:v:84:y:2018:i:c:p:206-219
    DOI: 10.1016/j.jbusres.2017.11.026
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    References listed on IDEAS

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    More about this item

    Keywords

    Corporate social responsibility; Competition; Expectancy disconfirmation;
    All these keywords.

    JEL classification:

    • C7 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory
    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • D41 - Microeconomics - - Market Structure, Pricing, and Design - - - Perfect Competition
    • D50 - Microeconomics - - General Equilibrium and Disequilibrium - - - General
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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