IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v34y2018i3p631-649.html
   My bibliography  Save this article

Producer and farm characteristics, type of product, location: Determinants of on‐farm and off‐farm direct sales by farmers

Author

Listed:
  • Alessandro Corsi
  • Silvia Novelli
  • Giacomo Pettenati

Abstract

Direct sales are a widespread and important typology of the so‐called alternative food networks. They can take two basic forms: consumers going to buy agricultural products at the farm (on‐farm sales) and farmers selling their products in urban areas. We investigate the territorial distribution of direct sales practices (on‐farm and off‐farm) in Piedmont (Italy) and we assess the main determinants of these choices via probit models, separately for on‐farm and off‐farm sales. The explanatory variables comprise structural characteristics of the farms, type of farming, characteristics of the operators and of their products, and the proximity to urban and commercial areas. The most important factor affecting these choices is the type of farming (TF). The effect of other variables differs according to the TF. Conditional on it, other significant variables are generally farm location, organic farming and, especially for on‐farm direct sales, the complementarity with agro‐tourism and recreational activities. Operators’ and farm characteristics are found to affect the choice of selling directly rather weakly. [EconLit citations: Q13, Q12, R12].

Suggested Citation

  • Alessandro Corsi & Silvia Novelli & Giacomo Pettenati, 2018. "Producer and farm characteristics, type of product, location: Determinants of on‐farm and off‐farm direct sales by farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 34(3), pages 631-649, June.
  • Handle: RePEc:wly:agribz:v:34:y:2018:i:3:p:631-649
    DOI: 10.1002/agr.21548
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/agr.21548
    Download Restriction: no

    File URL: https://libkey.io/10.1002/agr.21548?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Cheryl Brown & Stacy Miller, 2008. "The Impacts of Local Markets: A Review of Research on Farmers Markets and Community Supported Agriculture (CSA)," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(5), pages 1298-1302.
    2. Roberta Sonnino & Terry Marsden, 2006. "Beyond the divide: rethinking relationships between alternative and conventional food networks in Europe," Journal of Economic Geography, Oxford University Press, vol. 6(2), pages 181-199, April.
    3. Lev, Larry & Gwin, Lauren, 2010. "Filling in the Gaps: Eight Things to Recognize about Farm-Direct Marketing," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 25(1), pages 1-6.
    4. Jonathan Murdoch & Terry Marsden & Jo Banks, 2000. "Quality, Nature, and Embeddedness: Some Theoretical Considerations in the Context of the Food Sector," Economic Geography, Taylor & Francis Journals, vol. 76(2), pages 107-125, April.
    5. Magali Aubert, 2015. "The determinants of selling through a short food supply chains: an application to the French case," Post-Print hal-01296422, HAL.
    6. Morgan, Tamekia K. & Alipoe, Dovi, 2001. "Factors Affecting The Number And Type Of Small-Farm Direct Marketing Outlets In Mississippi," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(1), pages 1-8, March.
    7. Low, Sarah A. & Vogel, Stephen J., 2011. "Direct and Intermediated Marketing of Local Foods in the United States," Economic Research Report 118025, United States Department of Agriculture, Economic Research Service.
    8. Bonanno, Alessandro & Pascucci, Stefano & Caracciolo, Francesco & Cembalo, Luigi, 2014. "Farmers participation in short channels in Italy: an empirical analysis," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182968, European Association of Agricultural Economists.
    9. Mundler, Patrick & Rumpus, Lucas, 2012. "The energy efficiency of local food systems: A comparison between different modes of distribution," Food Policy, Elsevier, vol. 37(6), pages 609-615.
    10. Aguglia, Laura & De Santis, Francesco & Salvioni, Cristina, 2009. "Direct Selling: a Marketing Strategy to Shorten Distances between Production and Consumption," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 57657, European Association of Agricultural Economists.
    11. Mastronardi, Luigi & Marino, Davide & Cavallo, Aurora & Giannelli, Agostino, 2015. "Exploring the Role of Farmers in Short Food Supply Chains: The Case of Italy," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(2), pages 1-22, May.
    12. Corsi, Alessandro & Borsotto, Patrizia & Borri, Ilaria & Strom, Steinar, 2009. "Diversification of the marketing chains among organic producers," 2009 Conference, August 16-22, 2009, Beijing, China 51422, International Association of Agricultural Economists.
    13. Monson, Joseph & Mainville, Denise Y. & Kuminoff, Nicolai V., 2008. "The Decision to Direct Market: An Analysis of Small Fruit and Specialty-Product Markets in Virginia," Journal of Food Distribution Research, Food Distribution Research Society, vol. 39(2), pages 1-11, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Karing’u kelvin Njuguna & Hezron Nyarindo Isaboke & Samuel Njiri Ndirangu, 2022. "Determinants of smallholders’ choice of avocado marketing outlets and profitability in Murang’a County, Kenya," SN Business & Economics, Springer, vol. 2(8), pages 1-25, August.
    2. Mastronardi, Luigi & Giaccio, Vincenzo & Marino, Davide & Romagnoli, Luca & Mazzocchi, Giampiero & Palmieri, Margherita, 2018. "Analysing consumer motivations and their behaviour in the Alternative Food Networks in Italy," 2018 Seventh AIEAA Conference, June 14-15, Conegliano, Italy 275645, Italian Association of Agricultural and Applied Economics (AIEAA).
    3. Tianli Wang & Yanji Ma & Siqi Luo, 2023. "Spatial Pattern and Influencing Factors of Agricultural Leading Enterprises in Heilongjiang Province, China," Agriculture, MDPI, vol. 13(11), pages 1-23, October.
    4. Corsi, Alessandro & Frontuto, Vito & Novelli, Silvia, 2022. "Relational goods and direct purchase from farmers: estimating the value of the relationship between consumers and producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(2), March.
    5. Chiaverina, Pierre & Drogué, Sophie & Jacquet, Florence, 2024. "Do Farmers Participating in Short Food Supply Chains Use Less Pesticides? Evidence from France," Ecological Economics, Elsevier, vol. 216(C).
    6. Mastronardi, Luigi & Cavallo, Aurora & Romagnoli, Luca, 2022. "How did Italian diversified farms tackle Covid-19 pandemic first wave challenges?," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    7. Rawaa Laajimi & Laurence Delattre & Hubert Jayet, 2024. "What demand and supply forces determine the location of off-farm points of sale in short food supply chains: Evidence from Nord and Pas-de-Calais, France," French Stata Users' Group Meetings 2024 25, Stata Users Group.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wille, Stefan Clemens & Barklage, Britta & Spiller, Achim & von Meyer-Höfer, Marie, 2018. "Challenging factors of farmer-to-consumer direct marketing: An empirical analysis of German livestock owners," DARE Discussion Papers 1807, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    2. Pei-An LIAO & Hung-Hao CHANG & Junlin HE & Kannika SAELIW, 2017. "Diversification of marketing strategies among small farms: empirical evidence from family farms in Taiwan," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 63(11), pages 493-501.
    3. Corsi, Alessandro & Novelli, Silvia & Pettenati, Giacomo, 2014. "Alternative Food Networks in Piedmont: determinants of on-farm and off-farm direct sales by farmers," Department of Economics and Statistics Cognetti de Martiis. Working Papers 201439, University of Turin.
    4. Enthoven, Laura & Van den Broeck, Goedele, 2021. "Local food systems: Reviewing two decades of research," Agricultural Systems, Elsevier, vol. 193(C).
    5. Schmit, T.M. & Gómez, M.I., 2011. "Developing viable farmers markets in rural communities: An investigation of vendor performance using objective and subjective valuations," Food Policy, Elsevier, vol. 36(2), pages 119-127, April.
    6. Bignell, Wesley, 2011. "Comparing Locally Oriented and Mainstream Farming: Observations from the Oregon Blueberry Industry," Western Economics Forum, Western Agricultural Economics Association, vol. 10(2), pages 1-9.
    7. Stevens Azima & Patrick Mundler, 2022. "Does direct farm marketing fulfill its promises? analyzing job satisfaction among direct-market farmers in Canada," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(2), pages 791-807, June.
    8. Demko, Iryna & Plakias, Zoe & Katchova, Ani, "undated". "How do farmers compose their portfolio of local food marketing channels?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259931, Agricultural and Applied Economics Association.
    9. Luigi Mastronardi & Davide Marino & Vincenzo Giaccio & Agostino Giannelli & Margherita Palmieri & Giampiero Mazzocchi, 2019. "Analyzing Alternative Food Networks sustainability in Italy: a proposal for an assessment framework," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 7(1), pages 1-19, December.
    10. Zhenzhong Si & Theresa Schumilas & Steffanie Scott, 2015. "Characterizing alternative food networks in China," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(2), pages 299-313, June.
    11. Uematsu, Hiroki & Mishra, Ashok K., 2011. "Use of Direct Marketing Strategies by Farmers and Their Impact on Farm Business Income," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(1), pages 1-19, April.
    12. Phillip Warsaw & Steven Archambault & Arden He & Stacy Miller, 2021. "The Economic, Social, and Environmental Impacts of Farmers Markets: Recent Evidence from the US," Sustainability, MDPI, vol. 13(6), pages 1-18, March.
    13. Low, Sarah A. & Vogel, Stephen J., 2011. "Direct and Intermediated Marketing of Local Foods in the United States," Economic Research Report 118025, United States Department of Agriculture, Economic Research Service.
    14. Patrick Mundler & Sophie Laughrea, 2015. "Circuits alimentaires de proximité - Quels bénéfices pour le développement des territoires? Étude de cas dans trois territoires québécois," CIRANO Project Reports 2015rp-21, CIRANO.
    15. Sini Forssell & Leena Lankoski, 2015. "The sustainability promise of alternative food networks: an examination through “alternative” characteristics," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(1), pages 63-75, March.
    16. Marino, Davide & Mastronardi, Luigi & Franco, Silvio & De Gregorio, Daniela & Cicatiello, Clara & Pancino, Barbara, 2013. "Farmers’ Markets, Producer and Consumer Behaviour: Analysis of Interactions with the Metrics of Sustainability," 2013 International European Forum, February 18-22, 2013, Innsbruck-Igls, Austria 164751, International European Forum on System Dynamics and Innovation in Food Networks.
    17. Timothy Park & Ashok K. Mishra & Shawn J. Wozniak, 2014. "Do farm operators benefit from direct to consumer marketing strategies?," Agricultural Economics, International Association of Agricultural Economists, vol. 45(2), pages 213-224, March.
    18. Anna-Mara Schön & Marita Böhringer, 2023. "Land Consumption for Current Diets Compared with That for the Planetary Health Diet—How Many People Can Our Land Feed?," Sustainability, MDPI, vol. 15(11), pages 1-35, May.
    19. Gallardo, R. Karina & Olanie, Aaron & Ordóñez, Rita & Ostrom, Ostrom, 2015. "The Use of Electronic Payment Machines at Farmers Markets: Results from a Choice Experiment Study," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(1), pages 1-26, February.
    20. Gedikoglu, Haluk & Parcell, Joe L., 2014. "Variation of Consumer Preferences Between Domestic and Imported Food: The Case of Artisan Cheese," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-21, July.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:34:y:2018:i:3:p:631-649. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.