IDEAS home Printed from https://ideas.repec.org/p/ags/iefi13/164751.html
   My bibliography  Save this paper

Farmers’ Markets, Producer and Consumer Behaviour: Analysis of Interactions with the Metrics of Sustainability

Author

Listed:
  • Marino, Davide
  • Mastronardi, Luigi
  • Franco, Silvio
  • De Gregorio, Daniela
  • Cicatiello, Clara
  • Pancino, Barbara

Abstract

This paper provides insights of the Italian farmers' markets (FMs) experience. These short food chains can be conceptualized among the so-called "alternative agro-food networks", which reject the traditional food chains features - productivity, products standardization and industrial organization - to focus on other issues such as quality, local production and "naturality" of agro-food production. The main objective of the paper is to evaluate the sustainability of FMs, through the analysis of the demand and the supply side. The analysis is based on a survey administered in 13 Italian FMs, involving 158 farmers and 458 consumers. Data are used to evaluate consumers' demand for sustainability within FMs and sustainability indicators at the farm level. These indicators support a classification of the farms, aimed at analysing their motivation to participate in the markets and the extent to which they are able to meet consumers' demand. Results show that FMs might be able to favour the spreading of a more sustainable economy. However, farms should improve their business strategies in order to meet consumers' demand for sustainability. In this respect, agricultural policies at the European and local level can play a role, in order to enhance sustainable practices within the farms.

Suggested Citation

  • Marino, Davide & Mastronardi, Luigi & Franco, Silvio & De Gregorio, Daniela & Cicatiello, Clara & Pancino, Barbara, 2013. "Farmers’ Markets, Producer and Consumer Behaviour: Analysis of Interactions with the Metrics of Sustainability," 2013 International European Forum, February 18-22, 2013, Innsbruck-Igls, Austria 164751, International European Forum on System Dynamics and Innovation in Food Networks.
    • Handle: RePEc:ags:iefi13:164751
    DOI: 10.22004/ag.econ.164751
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/164751/files/21-Marino.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.164751?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Carlos E. Carpio & Olga Isengildina-Massa, 2009. "Consumer willingness to pay for locally grown products: the case of South Carolina," Agribusiness, John Wiley & Sons, Ltd., vol. 25(3), pages 412-426.
    2. Debra Tropp, 2008. "The Growing Role of Local Food Markets: Discussion," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(5), pages 1310-1311.
    3. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
    4. Cheryl Brown & Stacy Miller, 2008. "The Impacts of Local Markets: A Review of Research on Farmers Markets and Community Supported Agriculture (CSA)," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(5), pages 1298-1302.
    5. Dennis Fok & Richard Paap & Bram Van Dijk, 2012. "A Rank‐Ordered Logit Model With Unobserved Heterogeneity In Ranking Capabilities," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 27(5), pages 831-846, August.
    6. Roberta Sonnino & Terry Marsden, 2006. "Beyond the divide: rethinking relationships between alternative and conventional food networks in Europe," Journal of Economic Geography, Oxford University Press, vol. 6(2), pages 181-199, April.
    7. Ragland, Edward & Tropp, Debra, 2009. "USDA National Farmers Market Manager Survey, 2006," Research Reports 147043, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    8. Pascucci, Stefano & Cicatiello, Clara & Franco, Silvio & Pancino, Barbara & Davide, Marino, 2011. "Back to the Future? Understanding Change in Food Habits of Farmers' Market Customers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(4), pages 1-22, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marino Davide & Giannelli Agostino & Mazzocchi Giampiero & Mastronardi Luigi & Giaccio Vincenzo, 2018. "Territorialisation dynamics for Italian farms adhering to Alternative Food Networks," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 40(40), pages 113-131, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gallardo, R. Karina & Olanie, Aaron & Ordóñez, Rita & Ostrom, Ostrom, 2015. "The Use of Electronic Payment Machines at Farmers Markets: Results from a Choice Experiment Study," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(1), pages 1-26, February.
    2. Mastronardi, Luigi & Marino, Davide & Cavallo, Aurora & Giannelli, Agostino, 2015. "Exploring the Role of Farmers in Short Food Supply Chains: The Case of Italy," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(2), pages 1-22, May.
    3. Clara Cicatiello & Silvio Franco & Emanuele Blasi & Barbara Pancino, 2015. "How Sustainable are Food Systems? One Step beyond the Concept," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 2015(1), pages 181-196.
    4. Patrick Mundler & Sophie Laughrea, 2015. "Circuits alimentaires de proximité - Quels bénéfices pour le développement des territoires? Étude de cas dans trois territoires québécois," CIRANO Project Reports 2015rp-21, CIRANO.
    5. Reynolds-Allie, Kenesha & Fields, Deacue, 2011. "Alabama Restaurant Preferences and Willingness to Pay for Local Food: A Choice Based Approach," 2011 Annual Meeting, February 5-8, 2011, Corpus Christi, Texas 98822, Southern Agricultural Economics Association.
    6. Sini Forssell & Leena Lankoski, 2015. "The sustainability promise of alternative food networks: an examination through “alternative” characteristics," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(1), pages 63-75, March.
    7. Murakami, Tomoaki & Nakajima, Shinsaku & Takahashi, Taro & Nishihara, Yukinaga & Imai, Asako & Kikushima, Ryousuke & Sato, Takeshi, 2014. "Spatially Varying Impacts of Farmers Markets on Agricultural Land Use," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170668, Agricultural and Applied Economics Association.
    8. Thilmany, Dawn & Tegegne, Eyosiyas & Hines, Brett, 2012. "Farmers Markets and Direct Marketing in the Western US: Market Trends and Linkages with Food System Issues," Western Economics Forum, Western Agricultural Economics Association, vol. 11(2), pages 1-9.
    9. Wille, Stefan Clemens & Barklage, Britta & Spiller, Achim & von Meyer-Höfer, Marie, 2018. "Challenging factors of farmer-to-consumer direct marketing: An empirical analysis of German livestock owners," DARE Discussion Papers 1807, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    10. Pascucci, Stefano & Cicatiello, Clara & Franco, Silvio & Pancino, Barbara & Davide, Marino, 2011. "Back to the Future? Understanding Change in Food Habits of Farmers' Market Customers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(4), pages 1-22, November.
    11. Gallardo, Rosa Karina & Olanie, Aaron, 2012. "The Use of Wireless Capability at Farmers Markets: Results from a Choice Experiment Study," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124891, Agricultural and Applied Economics Association.
    12. Francesca Silvia Rota & Luigi Bollani & Maria Giuseppina Lucia & Alessandro Bonadonna, 2024. "Food Quality and Risk Perception: An Empirical Study Based on the Opinion of University Students," Sustainability, MDPI, vol. 16(18), pages 1-17, September.
    13. Shi, Wei & Halstead, John & Huang, Ju-Chin, 2016. "Consumers’ Willingness to Pay for Locally Grown Produce: Comparison of New Hampshire and Massachusetts Results," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 236109, Agricultural and Applied Economics Association.
    14. Elisa Giampietri & Dieter B. A. Koemle & Xiaohua Yu & Adele Finco, 2016. "Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?," Sustainability, MDPI, vol. 8(11), pages 1-14, November.
    15. Eleni Papaoikonomou & Matías Ginieis, 2017. "Putting the farmer’s face on food: governance and the producer–consumer relationship in local food systems," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(1), pages 53-67, March.
    16. Ge, Houtian & Goetz, Stephan & Canning, Patrick & Perez, Agnes, 2018. "Optimal locations of fresh produce aggregation facilities in the United States with scale economies," International Journal of Production Economics, Elsevier, vol. 197(C), pages 143-157.
    17. Bimbo, Francesco & Bonanno, Alessandro & Nardone, Gianluca & Viscecchia, Rosaria, 2015. "The Hidden Benefits of Short Food Supply Chains: Farmers’ Markets Density and Body Mass Index in Italy," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(1), pages 1-16, February.
    18. Anna Uliano & Marcello Stanco & Concetta Nazzaro, 2023. "Short Food Supply Chain and Resilience: An Analysis during COVID-19 Pandemic in Inner Areas of Campania Region," Sustainability, MDPI, vol. 15(17), pages 1-13, August.
    19. Stobbe, Tracy, 2016. "Making Sense of the Dollars Spent at Farmers’ Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(2), pages 1-24, July.
    20. Bonanno, Alessandro & Cembalo, L. & Caracciolo, Francesco & Dentoni, D. & Pascucci, S., 2013. "Farms’ Performance and Short Supply Chains in Italy: an Econometric Analysis," 2013 Second Congress, June 6-7, 2013, Parma, Italy 149899, Italian Association of Agricultural and Applied Economics (AIEAA).

    More about this item

    Keywords

    Agribusiness; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Research Methods/ Statistical Methods;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:iefi13:164751. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ilbonde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.