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Relational goods and direct purchase from farmers: estimating the value of the relationship between consumers and producers

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  • Corsi, Alessandro
  • Frontuto, Vito
  • Novelli, Silvia

Abstract

Personal relationships can affect economic life, more importantly in alternative food networks. Estimating the value of enjoyment of the relational good produced by consumers’ personal relationship in direct sales from farmers is important to assess how much personal interactions can affect food purchases. We employ different stated preferences models to estimate from a consumer survey in open-air markets in four towns in Italy the value consumers buying directly from farmers attach to their particular choice of a specific vendor. Contingent on the chosen model, the average value of the personal relationship is 13.5-24.4% of their expenditure for fruits and vegetables.

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  • Corsi, Alessandro & Frontuto, Vito & Novelli, Silvia, 2022. "Relational goods and direct purchase from farmers: estimating the value of the relationship between consumers and producers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(2), March.
    • Handle: RePEc:ags:ifaamr:320216
    DOI: 10.22004/ag.econ.320216
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    1. Corsi, Alessandro & Novelli, Silvia, 2016. "Alternative Food Networks and short food chains: estimating the economic value of the participation in solidarity purchasing groups," 149th Seminar, October 27-28, 2016, Rennes, France 244776, European Association of Agricultural Economists.
    2. Corsi, Alessandro & Novelli, Silvia, 2016. "The value of the participation in Solidarity Purchasing Groups (SPGs): an empirical analysis in Piedmont," 2016 Fifth AIEAA Congress, June 16-17, 2016, Bologna, Italy 242305, Italian Association of Agricultural and Applied Economics (AIEAA).

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    Keywords

    Institutional and Behavioral Economics; Marketing;

    JEL classification:

    • C5 - Mathematical and Quantitative Methods - - Econometric Modeling
    • D1 - Microeconomics - - Household Behavior
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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