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Factors Affecting The Number And Type Of Small-Farm Direct Marketing Outlets In Mississippi

Author

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  • Morgan, Tamekia K.
  • Alipoe, Dovi

Abstract

The objective of this study was to delineate and measure the effects of selected economic demographic characteristics of Mississippi counties on the number and type of direct marketing of fruits and vegetables. A combination of primary data collected through a survey of county agents and secondary data from government sources were assembled to achieve the objective. Regression equations representing pick-your own marketing, farmers' markets and farm stands were estimated with the iterative three stage least squares technique. Results indicated that economic factors such as income, employment, acreage, and demographic factors (e.g., total population of county, and the size of cities and towns within county boundaries) have varied impacts on the different types of direct marketing.

Suggested Citation

  • Morgan, Tamekia K. & Alipoe, Dovi, 2001. "Factors Affecting The Number And Type Of Small-Farm Direct Marketing Outlets In Mississippi," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(1), pages 1-8, March.
    • Handle: RePEc:ags:jlofdr:26524
    DOI: 10.22004/ag.econ.26524
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    References listed on IDEAS

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    1. LeVeen, E. Phillip & Gustafson, Mark R., 1978. "The Potential Impact of Direct-Marketing Policies on the Economic Viability of Small Fruit and Vegetable Farms in California," Research Reports 263837, University of California, Davis, Giannini Foundation.
    2. Agriculture Marketing Service & Bills, Nelson & Roth, Monika & Maestro-Scherer, Jane, 2000. "Direct Marketing Today: Challenges and Opportunities," Analysis 317875, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
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    Cited by:

    1. Low, Sarah A. & Vogel, Stephen J., 2011. "Direct and Intermediated Marketing of Local Foods in the United States," Economic Research Report 118025, United States Department of Agriculture, Economic Research Service.
    2. Sandip Solanki & Krishna Murthy Inumula, 2021. "Farmers Markets: An Analysis of the Determinants of Consumers Attitudes and Behavior," Asian Journal of Agriculture and rural Development, Asian Economic and Social Society, vol. 11(1), pages 63-70, March.
    3. Solankia, Sandip & Inumula, Krishna Murthy, 2021. "Farmers' Markets: An Analysis of the Determinants of Consumers' Attitudes and Behavior," Asian Journal of Agriculture and Rural Development, Asian Economic and Social Society (AESS), vol. 11(01), January.
    4. Theresa Varner & Daniel Otto, 2008. "Factors Affecting Sales at Farmers' Markets: An Iowa Study," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(1), pages 176-189.
    5. Gedikoglu, Haluk & Parcell, Joe L., 2014. "Variation of Consumer Preferences Between Domestic and Imported Food: The Case of Artisan Cheese," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-21, July.
    6. Pei-An LIAO & Hung-Hao CHANG & Junlin HE & Kannika SAELIW, 2017. "Diversification of marketing strategies among small farms: empirical evidence from family farms in Taiwan," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 63(11), pages 493-501.
    7. Hung-Hao Chang & Junlin He & Kannika Saeliw, 2017. "The Role of Off-Farm Labor Participation Decisions of Married Farm Couples on Farm Direct Marketing in Taiwan," The Developing Economies, Institute of Developing Economies, vol. 55(1), pages 3-22, March.
    8. Demko, Iryna & Plakias, Zoe & Katchova, Ani, "undated". "How do farmers compose their portfolio of local food marketing channels?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 259931, Agricultural and Applied Economics Association.
    9. Park, Timothy A. & Mishra, Ashok K. & Wozniak, Shawn J., 2011. "Farm Operator Benefits from Direct Marketing Strategies: How Does Local Food Impact Farm Financial Performance?," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103756, Agricultural and Applied Economics Association.
    10. Schmit, T.M. & Gómez, M.I., 2011. "Developing viable farmers markets in rural communities: An investigation of vendor performance using objective and subjective valuations," Food Policy, Elsevier, vol. 36(2), pages 119-127, April.
    11. Marilyn Sitaker & Jared T. McGuirt & Weiwei Wang & Jane Kolodinsky & Rebecca A. Seguin, 2019. "Spatial Considerations for Implementing Two Direct-to-Consumer Food Models in Two States," Sustainability, MDPI, vol. 11(7), pages 1-23, April.
    12. Uematsu, Hiroki & Mishra, Ashok K., 2011. "Use of Direct Marketing Strategies by Farmers and Their Impact on Farm Business Income," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), pages 1-19, April.
    13. Parcell, Joseph L. & Gedikoglu, Haluk, 2012. "Consumer Preference Variation between Domestic and Imported Food," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124183, Agricultural and Applied Economics Association.
    14. Alessandro Corsi & Silvia Novelli & Giacomo Pettenati, 2018. "Producer and farm characteristics, type of product, location: Determinants of on‐farm and off‐farm direct sales by farmers," Agribusiness, John Wiley & Sons, Ltd., vol. 34(3), pages 631-649, June.

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