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Organizational innovativeness and coopetition: a study of video game developers

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  • Patrycja Klimas

    (University of Economics in Katowice)

  • Wojciech Czakon

    (Jagiellonian University in Krakow)

Abstract

Collaboration with rivals is viewed as a way to achieve superior performance of firms in terms of innovation output. Yet empirical results show that coopetition may either foster, hamper or be neutral to innovation. The motivation of our study resides in firms’ heterogeneity in terms of their innovative capacity, that is innovativeness, in order to better understand the complex relationship between coopetition and innovation. We explore the interdependency between organizational innovativeness and coopetition. Our study has been conducted in the Polish video game industry. The data has been collected through a survey administered to all 506 identified Polish video game developers, with an effective sample of 84 coopetitors. We run correlation and regression analyses in a multidimensional approach to organizational innovativeness and coopetition. Our findings show that coopetition is a popular strategy for video game developers, and is adopted by 68% of firms. Organizational innovativeness and its particular dimensions are positively and significantly related to both direct and indirect coopetition. Based on factor analysis we find its three components to be reliable: openness and encouragement to innovate; strategic innovative focus; and extrinsic monetary motivation. While extrinsic monetary motivation does not play a role in coopetition of video game developers, openness and encouragement to innovate stimulates especially indirect coopetition, while strategic innovative focus affects especially direct coopetition.

Suggested Citation

  • Patrycja Klimas & Wojciech Czakon, 2018. "Organizational innovativeness and coopetition: a study of video game developers," Review of Managerial Science, Springer, vol. 12(2), pages 469-497, March.
    • Handle: RePEc:spr:rvmgts:v:12:y:2018:i:2:d:10.1007_s11846-017-0269-5
    DOI: 10.1007/s11846-017-0269-5
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    Cited by:

    1. Rydzewski Rafał, 2019. "Market-to-Book Ratio and Creative Industries– Example of Polish Video Games Developers," Economics and Culture, Sciendo, vol. 16(1), pages 137-147, June.
    2. Wioletta Mierzejewska & Maria Aluchna & Emilia Tomczyk, 2023. "Do coopetition and cohesion of business groups stimulate their innovation performance?," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 50(2), pages 153-168, June.
    3. Ming-Chao Wang & Ja-Shen Chen, 2022. "Driving coopetition strategy to service innovation: the moderating role of coopetition recognition," Review of Managerial Science, Springer, vol. 16(5), pages 1471-1501, July.
    4. Fonseca Cristina & Meneses Raquel, 2020. "Motivations for Coopetition Strategies between Banks and Fintechs," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 282-293, July.
    5. Cayetano Medina-Molina & Manuel Rey-Moreno & J. Augusto Felício & Inmaculada Romano Paguillo, 2019. "Participation in crowdfunding among users of collaborative platforms: the role of innovativeness and social capital," Review of Managerial Science, Springer, vol. 13(3), pages 529-543, June.
    6. Chiambaretto, Paul & Massé, David & Mirc, Nicola, 2019. "“All for One and One for All?” - Knowledge broker roles in managing tensions of internal coopetition: The Ubisoft case," Research Policy, Elsevier, vol. 48(3), pages 584-600.
    7. Sabina Kubiciel-Lodzinska & Jolanta Maj, 2020. "Experience in Employing Immigrants and the Perception of Benefits of a Diverse Workforce," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 803-818.
    8. Corbo, Leonardo & Kraus, Sascha & Vlačić, Božidar & Dabić, Marina & Caputo, Andrea & Pellegrini, Massimiliano M., 2023. "Coopetition and innovation: A review and research agenda," Technovation, Elsevier, vol. 122(C).
    9. Paulin Gohoungodji & Nabil Amara, 2023. "Art of innovating in the arts: definitions, determinants, and mode of innovation in creative industries, a systematic review," Review of Managerial Science, Springer, vol. 17(8), pages 2685-2725, November.
    10. Patrycja Klimas & Ali Ashraf Ahmadian & Morteza Soltani & Meisam Shahbazi & Ali Hamidizadeh, 2023. "Coopetition, Where Do You Come From? Identification, Categorization, and Configuration of Theoretical Roots of Coopetition," SAGE Open, , vol. 13(1), pages 21582440221, January.
    11. Czernek-Marszałek Katarzyna & Klimas Patrycja & Wójcik Dagmara, 2024. "The dark side of social relationships – the context of the video game industry," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 60(2), pages 89-107.
    12. Danilo Magno Marchiori & Silvio Popadiuk & Emerson Wagner Mainardes & Ricardo Gouveia Rodrigues, 2021. "Innovativeness: a bibliometric vision of the conceptual and intellectual structures and the past and future research directions," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(1), pages 55-92, January.
    13. Czernek-Marszałek Katarzyna & Klimas Patrycja & Wójcik Dagmara, 2023. "Playing with social relationships. Their role among actors in the video game industry," International Journal of Contemporary Management, Sciendo, vol. 59(4), pages 34-57, December.
    14. Czakon, Wojciech & Niemand, Thomas & Gast, Johanna & Kraus, Sascha & Frühstück, Lisa, 2020. "Designing coopetition for radical innovation: An experimental study of managers' preferences for developing self-driving electric cars," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    15. Le Roy, Frédéric & Robert, Frank & Hamouti, Rizlane, 2022. "Vertical vs horizontal coopetition and the market performance of product innovation: An empirical study of the video game industry," Technovation, Elsevier, vol. 112(C).
    16. Nicholas Burton & Peter Galvin, 2020. "Component complementarity and transaction costs: the evolution of product design," Review of Managerial Science, Springer, vol. 14(4), pages 845-867, August.
    17. Paul Chiambaretto & David Massé & Nicola Mirc, 2019. "“All for One and One for All?” - Knowledge broker roles in managing tensions of internal coopetition: The Ubisoft case," Post-Print hal-02104540, HAL.

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    More about this item

    Keywords

    Coopetition; Innovation; Organizational innovativeness; Strategy; Video games;
    All these keywords.

    JEL classification:

    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other

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