IDEAS home Printed from https://ideas.repec.org/a/spr/agfoec/v8y2020i1d10.1186_s40100-020-00160-6.html
   My bibliography  Save this article

Alternative food shoppers and the “quantity dilemma”: a study on the determinants of their purchases at alternative markets

Author

Listed:
  • Clara Cicatiello

    (University of Tuscia)

Abstract

Despite the increasing interest around alternative food networks and their huge growth in the last decades, they are still considered a complementary source of provision by most customers. Alternative food shoppers are faced with a “quantity dilemma”, i.e., choosing how much food they want to buy through these channels. This decision affects the importance of alternative food networks in the market and the extent to which they may contribute to the improvement of the food systems’ overall sustainability. Basing on a survey involving 1200 food shoppers interviewed at alternative markets in Italy, this paper studies the factors explaining the quantity of food that customers choose to buy there, with respect to the quantity they purchase through conventional channels. Results show that their motivations to buy at alternative markets are crucial to increase the share of food provisions attained through these channels, especially when quality and environmental motivations are concerned. Another key factor is the type of alternative market where consumers are used to shop at, with box schemes being more likely to represent a main source of food provision for their customers than farmers’ markets and farm shops. A strong effect is played by customers’ loyalty to alternative markets, showing that establishing a long-term relation with producers participating at alternative markets increases the probability of buying more food through these channels. These findings disclose a potential in terms of upscaling of alternative food networks, linked to the identification of the consumers segments that are more likely to use these channels as a main source of food provision, and to the types of business models that can more likely increase the quantity of food purchased.

Suggested Citation

  • Clara Cicatiello, 2020. "Alternative food shoppers and the “quantity dilemma”: a study on the determinants of their purchases at alternative markets," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-13, December.
  • Handle: RePEc:spr:agfoec:v:8:y:2020:i:1:d:10.1186_s40100-020-00160-6
    DOI: 10.1186/s40100-020-00160-6
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1186/s40100-020-00160-6
    File Function: Abstract
    Download Restriction: no

    File URL: https://libkey.io/10.1186/s40100-020-00160-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. C. Hinrichs, 2014. "Transitions to sustainability: a change in thinking about food systems change?," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 31(1), pages 143-155, March.
    2. Yuna Chiffoleau & Sarah Millet-Amrani & Arielle Canard, 2016. "From Short Food Supply Chains to Sustainable Agriculture in Urban Food Systems: Food Democracy as a Vector of Transition," Agriculture, MDPI, vol. 6(4), pages 1-18, October.
    3. Anna Carbone, 2017. "Food supply chains: coordination governance and other shaping forces," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 5(1), pages 1-23, December.
    4. Pascucci, Stefano & Cicatiello, Clara & Franco, Silvio & Pancino, Barbara & Davide, Marino, 2011. "Back to the Future? Understanding Change in Food Habits of Farmers' Market Customers," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(4), pages 1-22, November.
    5. Aubry, Christine & Kebir, Leïla, 2013. "Shortening food supply chains: A means for maintaining agriculture close to urban areas? The case of the French metropolitan area of Paris," Food Policy, Elsevier, vol. 41(C), pages 85-93.
    6. Theresa Varner & Daniel Otto, 2008. "Factors Affecting Sales at Farmers' Markets: An Iowa Study," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(1), pages 176-189.
    7. Theresa Varner & Daniel Otto, 2008. "Factors Affecting Sales at Farmers' Markets: An Iowa Study," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 30(1), pages 176-189.
    8. Moya Kneafsey & Laura Venn & Ulrich Schmutz & Balász Bálint & Liz Trenchard & Trish Eyden-Woods & Elizabeth Bos & Gemma Sutton & Matthew Blackett, 2013. "Short Food Supply Chains and Local Food Systems in the EU. A State of Play of their Socio-Economic Characteristics," JRC Research Reports JRC80420, Joint Research Centre.
    9. Mastronardi, Luigi & Marino, Davide & Cavallo, Aurora & Giannelli, Agostino, 2015. "Exploring the Role of Farmers in Short Food Supply Chains: The Case of Italy," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(2), pages 1-22, May.
    10. Luigi Cembalo & Alessia Lombardi & Stefano Pascucci & Domenico Dentoni & Giuseppina Migliore & Fabio Verneau & Giorgio Schifani, 2015. "“Rationally Local”: Consumer Participation in Alternative Food Chains," Agribusiness, John Wiley & Sons, Ltd., vol. 31(3), pages 330-352, June.
    11. Francesca Galli & Fabio Bartolini & Gianluca Brunori & Luca Colombo & Oriana Gava & Stefano Grando & Andrea Marescotti, 2015. "Sustainability assessment of food supply chains: an application to local and global bread in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 3(1), pages 1-17, December.
    12. Silvio Franco & Clara Cicatiello & Emanuele Blasi & Barbara Pancino, 2015. "Le filiere corte auto-organizzate dai consumatori: il modello dei Gruppi di Acquisto Solidale," Economia agro-alimentare, FrancoAngeli Editore, vol. 17(2), pages 33-56.
    13. Kelly J. Hodgins & Evan D. G. Fraser, 2018. ""We are a business, not a social service agency." Barriers to widening access for low-income shoppers in alternative food market spaces," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(1), pages 149-162, March.
    14. Anna Carbone, 2017. "Erratum to: Food supply chains: coordination governance and other shaping forces," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 5(1), pages 1-1, December.
    15. Henneberry, Shida Rastegari & Whitacre, Brian E. & Agustini, Haerani N., 2009. "An Evaluation of the Economic Impacts of Oklahoma Farmers Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(3), pages 1-15, November.
    16. Carlos E. Carpio & Olga Isengildina-Massa, 2009. "Consumer willingness to pay for locally grown products: the case of South Carolina," Agribusiness, John Wiley & Sons, Ltd., vol. 25(3), pages 412-426.
    17. Luigi Cembalo, 2015. "Innovation and valorization in supply chain network," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 3(1), pages 1-4, December.
    18. Adanella Rossi, 2017. "Beyond Food Provisioning: The Transformative Potential of Grassroots Innovation around Food," Agriculture, MDPI, vol. 7(1), pages 1-21, January.
    19. Emanuele Blasi & Clara Cicatiello & Barbara Pancino & Silvio Franco, 2015. "Alternative food chains as a way to embed mountain agriculture in the urban market: the case of Trentino," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 3(1), pages 1-13, December.
    20. Phil Mount, 2012. "Growing local food: scale and local food systems governance," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 29(1), pages 107-121, March.
    21. Wolf, Marianne McGarry & Spittler, Arianne & Ahern, James, 2005. "A Profile of Farmers' Market Consumers and the Perceived Advantages of Produce Sold at Farmers' Markets," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(1), pages 1-10, March.
    22. Xia Tian, 2009. "Asymmetric Price Transmission, Market Power, and Supply and Demand Curvature," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 7(1), pages 1-25, July.
    23. Arnoult, Matthieu H. & Lobb, Alexandra E. & Tiffin, J. Richard, 2007. "The UK Consumer's Attitudes to, and Willingness to Pay for, imported Foods," 105th Seminar, March 8-10, 2007, Bologna, Italy 7893, European Association of Agricultural Economists.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chiara Mazzocchi & Stefano Corsi & Giordano Ruggeri, 2020. "The Coexistence of Local and Global Food Supply Chains: The Lombardy Region Case Study," Agriculture, MDPI, vol. 10(11), pages 1-11, November.
    2. Rosalia Stella Evola & Giovanni Peira & Erica Varese & Alessandro Bonadonna & Enrica Vesce, 2022. "Short Food Supply Chains in Europe: Scientific Research Directions," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    3. Mastronardi, Luigi & Cavallo, Aurora & Romagnoli, Luca, 2022. "How did Italian diversified farms tackle Covid-19 pandemic first wave challenges?," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    4. Bilgesu Bayir & Aurélie Charles & Aicha Sekhari & Yacine Ouzrout, 2022. "Issues and Challenges in Short Food Supply Chains: A Systematic Literature Review," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
    5. Giannis T. Tsoulfas & Panagiotis Trivellas & Panagiotis Reklitis & Anna Anastasopoulou, 2023. "A Bibliometric Analysis of Short Supply Chains in the Agri-Food Sector," Sustainability, MDPI, vol. 15(2), pages 1-46, January.
    6. Gyula Kasza & Judit Oláh & József Popp & Zoltán Lakner & László Fekete & Enikő Pósa & Widya Satya Nugraha & Dávid Szakos, 2024. "Food miles on the shelves: the share of local food products in the Hungarian retail sector," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 12(1), pages 1-24, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Enthoven, Laura & Van den Broeck, Goedele, 2021. "Local food systems: Reviewing two decades of research," Agricultural Systems, Elsevier, vol. 193(C).
    2. Rosalia Stella Evola & Giovanni Peira & Erica Varese & Alessandro Bonadonna & Enrica Vesce, 2022. "Short Food Supply Chains in Europe: Scientific Research Directions," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    3. Chiara Mazzocchi & Stefano Corsi & Giordano Ruggeri, 2020. "The Coexistence of Local and Global Food Supply Chains: The Lombardy Region Case Study," Agriculture, MDPI, vol. 10(11), pages 1-11, November.
    4. Murakami, Tomoaki & Nakajima, Shinsaku & Takahashi, Taro & Nishihara, Yukinaga & Imai, Asako & Kikushima, Ryousuke & Sato, Takeshi, 2014. "Spatially Varying Impacts of Farmers Markets on Agricultural Land Use," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170668, Agricultural and Applied Economics Association.
    5. Giaime Berti, 2020. "Sustainable Agri-Food Economies: Re-Territorialising Farming Practices, Markets, Supply Chains, and Policies," Agriculture, MDPI, vol. 10(3), pages 1-9, March.
    6. Aintzira Oñederra-Aramendi & Mirene Begiristain-Zubillaga & Mamen Cuellar-Padilla, 2023. "Characterisation of food governance for alternative and sustainable food systems: a systematic review," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 11(1), pages 1-32, December.
    7. Luigi Mastronardi & Davide Marino & Vincenzo Giaccio & Agostino Giannelli & Margherita Palmieri & Giampiero Mazzocchi, 2019. "Analyzing Alternative Food Networks sustainability in Italy: a proposal for an assessment framework," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 7(1), pages 1-19, December.
    8. Bouroullec, Melise Dantas Machado, 2020. "Les différentes gouvernances des circuits courts alimentaires de vente en ligne collective," Économie rurale, French Society of Rural Economics (SFER Société Française d'Economie Rurale), vol. 371(January-M).
    9. Patrick Mundler & Sophie Laughrea, 2015. "Circuits alimentaires de proximité - Quels bénéfices pour le développement des territoires? Étude de cas dans trois territoires québécois," CIRANO Project Reports 2015rp-21, CIRANO.
    10. Eduardo Malagon-Zaldua & Mirene Begiristain-Zubillaga & Aintzira Onederra-Aramendi, 2018. "Measuring the Economic Impact of Farmers’ Markets on Local Economies in the Basque Country," Agriculture, MDPI, vol. 8(1), pages 1-14, January.
    11. Lucia Baldi & Danilo Bertoni & Giuseppina Migliore & Massimo Peri, 2019. "How alternative food networks work in a metropolitan area? An analysis of Solidarity Purchase Groups in Northern Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 7(1), pages 1-21, December.
    12. Elisa Giampietri & Dieter B. A. Koemle & Xiaohua Yu & Adele Finco, 2016. "Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?," Sustainability, MDPI, vol. 8(11), pages 1-14, November.
    13. Konrád Kiss & Csaba Ruszkai & Antónia Szűcs & Gábor Koncz, 2020. "Examining the Role of Local Products in Rural Development in the Light of Consumer Preferences—Results of a Consumer Survey from Hungary," Sustainability, MDPI, vol. 12(13), pages 1-24, July.
    14. Rawaa Laajimi & Laurence Delattre & Hubert Jayet, 2024. "What demand and supply forces determine the location of off-farm points of sale in short food supply chains: Evidence from Nord and Pas-de-Calais, France," French Stata Users' Group Meetings 2024 25, Stata Users Group.
    15. Valeria Borsellino & Emanuele Schimmenti & Hamid El Bilali, 2020. "Agri-Food Markets towards Sustainable Patterns," Sustainability, MDPI, vol. 12(6), pages 1-35, March.
    16. Konrád Kiss & Csaba Ruszkai & Katalin Takács-György, 2019. "Examination of Short Supply Chains Based on Circular Economy and Sustainability Aspects," Resources, MDPI, vol. 8(4), pages 1-21, September.
    17. Yuna Chiffoleau & Tara Dourian, 2020. "Sustainable Food Supply Chains: Is Shortening the Answer? A Literature Review for a Research and Innovation Agenda," Sustainability, MDPI, vol. 12(23), pages 1-21, November.
    18. Gréta Maró & Péter Czine & Zalán Márk Maró & Áron Török, 2022. "Eliciting University Students’ Attitudes towards Farmers’ Markets: The Hungarian Case," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
    19. Agata Malak-Rawlikowska & Edward Majewski & Adam Wąs & Svein Ole Borgen & Peter Csillag & Michele Donati & Richard Freeman & Viet Hoàng & Jean-Loup Lecoeur & Maria Cecilia Mancini & An Nguyen & Monia , 2019. "Measuring the Economic, Environmental, and Social Sustainability of Short Food Supply Chains," Sustainability, MDPI, vol. 11(15), pages 1-23, July.
    20. Jeffrey K. O'Hara & Nony Dutton & Nick Stavely, 2022. "The influence of farmers markets' characteristics on vendor sales," Agribusiness, John Wiley & Sons, Ltd., vol. 38(2), pages 295-311, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:agfoec:v:8:y:2020:i:1:d:10.1186_s40100-020-00160-6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.