IDEAS home Printed from https://ideas.repec.org/a/sae/manlab/v46y2021i4p379-398.html
   My bibliography  Save this article

Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification

Author

Listed:
  • Nawab Ali Khan
  • Shubhangi Bharadwaj
  • Aaisha Khatoon
  • Mohd Tariq Jamal

Abstract

The purpose of this study is to examine the relationship between employer branding and employee retention. Moreover, this article investigates the moderating effect exerted by organizational identification in the relationship between employer branding and employee retention. The research is cross-sectional with the data gathered from Indian IT employees through a self-administered questionnaire. The data were analysed using regression and PROCESS Macro. The findings provide empirical insights on how employer branding helps in transferring to retaining employees. Also, the moderation analysis highlights the importance of organizational identification in ensuring employees’ long-term association with an organization. The results explicate the criticality of a positive identity in strengthening the effect of employer branding on employee retention. Despite numerous studies, the literature lags in understanding the role of organizational identification as a catalyst in the relationship between employer branding and employee retention.

Suggested Citation

  • Nawab Ali Khan & Shubhangi Bharadwaj & Aaisha Khatoon & Mohd Tariq Jamal, 2021. "Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 46(4), pages 379-398, November.
    • Handle: RePEc:sae:manlab:v:46:y:2021:i:4:p:379-398
    DOI: 10.1177/0258042X211005330
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0258042X211005330
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0258042X211005330?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mohamed Wahba & Dalia Elmanadily, 2015. "Employer Branding Impact on Employee Behavior and Attitudes Applied Study on Pharmatecual in Egypt," International Journal of Management and Sustainability, Conscientia Beam, vol. 4(6), pages 145-162.
    2. Nausheen Nizami & Narayan Prasad, 2017. "Decent Work: Concept, Theory and Measurement," Springer Books, Springer, number 978-981-10-2194-7, January.
    3. Kucherov, Dmitry G. & Zamulin, Andrey L., 2016. "Employer Branding Practices for Young Talents in IT-Companies (Russian Experience)," Conference Papers 8678, Graduate School of Management, St. Petersburg State University.
    4. Tsarenko, Yelena & Leo, Cheryl & Tse, Herman H.M., 2018. "When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition," Journal of Business Research, Elsevier, vol. 82(C), pages 260-268.
    5. Geeta Rana & Ravindra Sharma, 2019. "Assessing Impact of Employer Branding on Job Engagement: A Study of Banking Sector," Emerging Economy Studies, International Management Institute, vol. 5(1), pages 7-21, May.
    6. Mohamed Wahba & Dalia Elmanadily, 2015. "Employer Branding Impact on Employee Behavior and Attitudes Applied Study on Pharmatecual in Egypt," International Journal of Management and Sustainability, Conscientia Beam, vol. 4(6), pages 145-162.
    7. Noor Ul Hadi & Shahjehan Ahmed, 2018. "Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector," Administrative Sciences, MDPI, vol. 8(3), pages 1-15, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ridhya Goyal & Gurvinder Kaur, 2023. "Identifying the impact of employer branding in the retention of nurses: the mediating role of organizational culture and career development," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    2. Barbara Sypniewska & Małgorzata Baran & Monika Kłos, 2023. "Work engagement and employee satisfaction in the practice of sustainable human resource management – based on the study of Polish employees," International Entrepreneurship and Management Journal, Springer, vol. 19(3), pages 1069-1100, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ridhya Goyal & Gurvinder Kaur, 2023. "Identifying the impact of employer branding in the retention of nurses: the mediating role of organizational culture and career development," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    2. Deemah Alzaid & Suad Dukhaykh, 2023. "Employer Branding and Employee Retention in the Banking Sector in Saudi Arabia: Mediating Effect of Relational Psychological Contracts," Sustainability, MDPI, vol. 15(7), pages 1-14, April.
    3. Jaya Bhasin & Shahid Mushtaq & Sakshi Gupta, 2019. "Engaging Employees Through Employer Brand: An Empirical Evidence," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 44(4), pages 417-432, November.
    4. Alpana Agarwal & Divina Raghav, 2023. "Analysing Determinants of Employee Performance Based on Reverse Mentoring and Employer Branding Using Analytic Hierarchical Process," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 48(3), pages 343-358, August.
    5. Odile Mackett, 2022. "Decent Work in the South African Macroeconomy: Who are The Winners and Losers?," Humanistic Management Journal, Springer, vol. 7(2), pages 277-305, October.
    6. Norasyikin Shaikh Ibrahim & Junaidah Hashim & Rozailin Abdul Rahman, 2018. "The Impact of Employer Branding and Career Growth on Talent Retention: The Mediating Role of Recruitment Practices in the Malaysian Public Sector," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(6), pages 1034-1053, June.
    7. Asma Nisar & Tahira Hassan Butt & Ghulam Abid & Saira Farooqi & Tehmina Fiaz Qazi, 2020. "Impact of grit on voice behavior: mediating role of organizational commitment," Future Business Journal, Springer, vol. 6(1), pages 1-9, December.
    8. Gaan, Niharika & Shin, Yuhyung, 2023. "Sales employees’ polychronicity and sales-service ambidexterity: Mediation of work engagement and moderation of store manager support," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    9. Ratih Komala Sari & Emmanuel Michael Bayudhirgantara, 2022. "Job Satisfaction an Intervening in Employee Retention Empirical Study on Logistics Company," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(8), pages 315-323, August.
    10. Hung-Yue Suen & Kuo-En Hung & Fan-Hsun Tseng, 2020. "Employer Ratings through Crowdsourcing on Social Media: An Examination of U.S. Fortune 500 Companies," Sustainability, MDPI, vol. 12(16), pages 1-15, August.
    11. Nisar Ahmad & Mehboob Alam & Bilal Nafees & Jamshaid Ur Rehman, 2023. "Does Perceived Organizational Support Matter? Sequential Mediation Analysis of Job Satisfaction," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 9(2), pages 636-651.
    12. Azlina Saedin & Shereen Noranee & Nursaadatun Nisak Ahmad & Mohd Khalid Abas & Idaya Husna Mohd & Tasnimul Islam, 2024. "The Impact of Training and Development, Job Embeddedness and Flexible Working Arrangements on Talent Retention Among Young Generation in Pharmaceutical Companies in Malaysia," Information Management and Business Review, AMH International, vol. 16(1), pages 121-136.
    13. Martin Gelencsér & Gábor Szabó-Szentgróti & Zsolt Sándor Kőmüves & Gábor Hollósy-Vadász, 2023. "The Holistic Model of Labour Retention: The Impact of Workplace Wellbeing Factors on Employee Retention," Administrative Sciences, MDPI, vol. 13(5), pages 1-25, May.
    14. Braganza, Ashley & Chen, Weifeng & Canhoto, Ana & Sap, Serap, 2021. "Productive employment and decent work: The impact of AI adoption on psychological contracts, job engagement and employee trust," Journal of Business Research, Elsevier, vol. 131(C), pages 485-494.
    15. Isaac Azikiwe Agholor & Ataharul Chowdhury & Ebenezer Olamide, 2024. "Evaluating Inspiring Factors and Obstacles in the Start-Up of Owned Agri-Preneurial Businesses: Underlying Evidence from South Africa," Administrative Sciences, MDPI, vol. 14(3), pages 1-22, March.
    16. Maria Mercanti-Guérin & Christel de Lassus & Christophe Bezes, 2021. "Quand l'expérientiel en luxe se construit sur Instagram : Synergie ou bataille entre marques et directeurs artistiques ?," Post-Print hal-03264508, HAL.
    17. Safwat Adel El-Sharkawy & Muhammad Salah Nafea & Emad El-Din H. Hassan, 2023. "HRM and organizational learning in knowledge economy: investigating the impact of happiness at work (HAW) on organizational learning capability (OLC)," Future Business Journal, Springer, vol. 9(1), pages 1-16, December.
    18. Waly Andini Marseno & Muafi Muafi, 2021. "The effects of work-life balance and emotional intelligence on organizational commitment mediated by work engagement," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 3(2), pages 01-15, April.
    19. Silvani & Muhammad Basir-Cyio & Niluh Putu Evvy Rossanti, 2021. "Islamic Work Culture as a Moderation of the Influence of Abilities, Motivation and Opportunitieson Employee Performance Pt. Mandiri Syariah Bank Area Palu," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(4), pages 184-198, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:manlab:v:46:y:2021:i:4:p:379-398. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.xlri.ac.in/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.