Quand l'expérientiel en luxe se construit sur Instagram : Synergie ou bataille entre marques et directeurs artistiques ?
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DOI: 10.3917/mav.123.0141
Note: View the original document on HAL open archive server: https://hal.science/hal-03264508
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References listed on IDEAS
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More about this item
Keywords
Instagram; experiential; artistic directors; AI; luxury; Réseaux sociaux; Influence; Directeurs Artistiques; E-Commerce; Luxe; Marque; Mode;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-PAY-2021-07-19 (Payment Systems and Financial Technology)
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