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Employer Branding Impact on Employee Behavior and Attitudes Applied Study on Pharmatecual in Egypt

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  • Mohamed Wahba
  • Dalia Elmanadily

Abstract

This study is an exploratory study aims to investigate the impact of employer branding personality on employee differentiation, loyalty, satisfaction and affinity among organizations in Pharmaceuticals industry in Egypt. The survey was based on corporate character scale & employee behavior indicators that had been modified and used locally. The paper surveyed literature review of the employer branding (EB) concept and employee differentiation, loyalty, satisfaction and affinity & the pharmaceutical sector overview in Egypt. The study findings employer branding impact employee differentiation, loyalty, satisfaction and affinity as illustrated through paper. Which, deeply interwoven and opens up new questions to be explored by future research identified through paper.

Suggested Citation

  • Mohamed Wahba & Dalia Elmanadily, 2015. "Employer Branding Impact on Employee Behavior and Attitudes Applied Study on Pharmatecual in Egypt," International Journal of Management and Sustainability, Conscientia Beam, vol. 4(6), pages 145-162.
    • Handle: RePEc:pkp:ijomas:v:4:y:2015:i:6:p:145-162:id:1010
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    Cited by:

    1. Ridhya Goyal & Gurvinder Kaur, 2023. "Identifying the impact of employer branding in the retention of nurses: the mediating role of organizational culture and career development," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    2. Deemah Alzaid & Suad Dukhaykh, 2023. "Employer Branding and Employee Retention in the Banking Sector in Saudi Arabia: Mediating Effect of Relational Psychological Contracts," Sustainability, MDPI, vol. 15(7), pages 1-14, April.
    3. Nawab Ali Khan & Shubhangi Bharadwaj & Aaisha Khatoon & Mohd Tariq Jamal, 2021. "Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 46(4), pages 379-398, November.

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