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Employer Branding Practices for Young Talents in IT-Companies (Russian Experience)

Author

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  • Kucherov, Dmitry G.
  • Zamulin, Andrey L.

Abstract

The paper considers the contemporary Russian experience of IT companies in building the employer brand to attract and retain young talent. Focusing on employer branding perspective and generation theory, we identify the major working expectations, values and preferences of young IT-professionals and examine the efficient employer branding practices used by 3 IT companies to cooperate with them in the conditions of 'war for talent'.

Suggested Citation

  • Kucherov, Dmitry G. & Zamulin, Andrey L., 2016. "Employer Branding Practices for Young Talents in IT-Companies (Russian Experience)," Conference Papers 8678, Graduate School of Management, St. Petersburg State University.
    • Handle: RePEc:sps:cpaper:8678
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    File URL: https://dspace.spbu.ru/handle/11701/8678
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    Cited by:

    1. Nawab Ali Khan & Shubhangi Bharadwaj & Aaisha Khatoon & Mohd Tariq Jamal, 2021. "Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 46(4), pages 379-398, November.
    2. Jaya Bhasin & Shahid Mushtaq & Sakshi Gupta, 2019. "Engaging Employees Through Employer Brand: An Empirical Evidence," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 44(4), pages 417-432, November.

    More about this item

    Keywords

    employer branding; employment values; IT companies; young talents; IT-professionals; Russia;
    All these keywords.

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