IDEAS home Printed from https://ideas.repec.org/a/gam/jadmsc/v8y2018i3p44-d163768.html
   My bibliography  Save this article

Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector

Author

Listed:
  • Noor Ul Hadi

    (Department of Leadership and Management Studies, National Defence University, Islamabad 44000, Pakistan
    These authors contributed equally to this work.)

  • Shahjehan Ahmed

    (Department of Leadership and Management Studies, National Defence University, Islamabad 44000, Pakistan
    These authors contributed equally to this work.)

Abstract

Owing to a “War for Talent” every organization is struggling for the best employer status. Thus, attracting, recruiting and retaining talented human capital is the primary focus of every organization. In this regard the aim of the present study is to answer the most frequent and recently asked question of what value(s) organization focus on the retention of their workforce? In so doing, Social Learning Theory and Reciprocity Theory were used as a theoretical background; to further proceed with the study, data was purposively collected from 204 respondents from educational institutes of Pakistan. Findings of the study revealed that development value has a substantial relationship with employee retention. Since, development of new knowledge and skills results in the improvement of one’s present job. Furthermore, limitations and implications of the study are discussed.

Suggested Citation

  • Noor Ul Hadi & Shahjehan Ahmed, 2018. "Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector," Administrative Sciences, MDPI, vol. 8(3), pages 1-15, August.
    • Handle: RePEc:gam:jadmsc:v:8:y:2018:i:3:p:44-:d:163768
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2076-3387/8/3/44/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2076-3387/8/3/44/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Pallavi Srivastava & Jyotsna Bhatnagar, 2010. "Employer Brand for Talent Acquisition: An Exploration towards its Measurement," Vision, , vol. 14(1-2), pages 25-34, January.
    2. Dabirian, Amir & Kietzmann, Jan & Diba, Hoda, 2017. "A great place to work!? Understanding crowdsourced employer branding," Business Horizons, Elsevier, vol. 60(2), pages 197-205.
    3. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ridhya Goyal & Gurvinder Kaur, 2023. "Identifying the impact of employer branding in the retention of nurses: the mediating role of organizational culture and career development," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-10, December.
    2. Martin Gelencsér & Gábor Szabó-Szentgróti & Zsolt Sándor Kőmüves & Gábor Hollósy-Vadász, 2023. "The Holistic Model of Labour Retention: The Impact of Workplace Wellbeing Factors on Employee Retention," Administrative Sciences, MDPI, vol. 13(5), pages 1-25, May.
    3. Alpana Agarwal & Divina Raghav, 2023. "Analysing Determinants of Employee Performance Based on Reverse Mentoring and Employer Branding Using Analytic Hierarchical Process," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 48(3), pages 343-358, August.
    4. Nawab Ali Khan & Shubhangi Bharadwaj & Aaisha Khatoon & Mohd Tariq Jamal, 2021. "Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 46(4), pages 379-398, November.
    5. Deemah Alzaid & Suad Dukhaykh, 2023. "Employer Branding and Employee Retention in the Banking Sector in Saudi Arabia: Mediating Effect of Relational Psychological Contracts," Sustainability, MDPI, vol. 15(7), pages 1-14, April.
    6. Ratih Komala Sari & Emmanuel Michael Bayudhirgantara, 2022. "Job Satisfaction an Intervening in Employee Retention Empirical Study on Logistics Company," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(8), pages 315-323, August.
    7. Hung-Yue Suen & Kuo-En Hung & Fan-Hsun Tseng, 2020. "Employer Ratings through Crowdsourcing on Social Media: An Examination of U.S. Fortune 500 Companies," Sustainability, MDPI, vol. 12(16), pages 1-15, August.
    8. Jaya Bhasin & Shahid Mushtaq & Sakshi Gupta, 2019. "Engaging Employees Through Employer Brand: An Empirical Evidence," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 44(4), pages 417-432, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lillemo, Shuling Chen, 2014. "Measuring the effect of procrastination and environmental awareness on households' energy-saving behaviours: An empirical approach," Energy Policy, Elsevier, vol. 66(C), pages 249-256.
    2. Simplice A. Asongu, 2014. "Knowledge Economy and Financial Sector Competition in African Countries," African Development Review, African Development Bank, vol. 26(2), pages 333-346, June.
    3. Rodríguez-Fuentes, Carlos Javier & Hernández-López, Montserrat, 1997. "Análisis de diferencias estructurales interregionales determinantes en el impacto de la política monetaria," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 7, pages 141-157, Junio.
    4. Asongu, Simplice & Tchamyou, Vanessa & Asongu, Ndemaze & Tchamyou, Nina, 2018. "The Comparative African Economics of Governance in Fighting Terrorism," MPRA Paper 92346, University Library of Munich, Germany.
    5. Simplice A Asongu, 2013. "Modeling the future of knowledge economy: evidence from SSA and MENA countries," Economics Bulletin, AccessEcon, vol. 33(1), pages 612-624.
    6. Xiangfei Yuan & Haijing Hao & Chenghua Guan & Alex Pentland, 2022. "Which factors affect the performance of technology business incubators in China? An entrepreneurial ecosystem perspective," PLOS ONE, Public Library of Science, vol. 17(1), pages 1-20, January.
    7. Orkhan Sariyev & Tim K. Loos & Manfred Zeller & Tulsi Gurung, 2020. "Women in household decision-making and implications for dietary quality in Bhutan," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-20, December.
    8. Romero, Pascual & Botía, Pablo & del Amor, Francisco M. & Gil-Muñoz, Rocío & Flores, Pilar & Navarro, Josefa María, 2019. "Interactive effects of the rootstock and the deficit irrigation technique on wine composition, nutraceutical potential, aromatic profile, and sensory attributes under semiarid and water limiting condi," Agricultural Water Management, Elsevier, vol. 225(C).
    9. Mohd Hizam Hanafiah, & Sheikh Usman Yousaf, & Bushra Usman,, 2017. "The influence of psychological capital on the growth intentions of entrepreneurs: A study on Malaysian SME entrepreneurs," Business and Economic Horizons (BEH), Prague Development Center, vol. 13(5), pages 556-569, December.
    10. Omar Hegazi & Samer Alalalmeh & Ahmad Alfaresi & Soheil Dashtinezhad & Ahmed Bahada & Moyad Shahwan & Ammar Abdulrahman Jairoun & Tesleem K. Babalola & Haya Yasin, 2022. "Development, Validation, and Utilization of a Social Media Use and Mental Health Questionnaire among Middle Eastern and Western Adults: A Pilot Study from the UAE," IJERPH, MDPI, vol. 19(23), pages 1-18, November.
    11. Mudaca, Joao Daniel & Tsuchiya, Toshiyuki & Yamada, Masaaki & Onwona-Agyeman, Siaw, 2015. "Household participation in Payments for Ecosystem Services: A case study from Mozambique," Forest Policy and Economics, Elsevier, vol. 55(C), pages 21-27.
    12. Paul MUKUCHA & Divaries Cosmas JARAVAZA & Forbes MAKUDZA, 2022. "Towards Gender-Based Market Segmentation: The Differential Influence of Gender on Dining Experiences in the University Cafeteria Industry," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 182-200, June.
    13. Wei Tong Chen & Hew Cameron Merrett & Ying-Hua Huang & Theresia Avila Bria & Ying-Hsiu Lin, 2021. "Exploring the Relationship between Safety Climate and Worker Safety Behavior on Building Construction Sites in Taiwan," Sustainability, MDPI, vol. 13(6), pages 1-21, March.
    14. Akhter Ali & N. Ravichandran & D.K. Batra, 2013. "Children’s Choice of Influence Strategies in Family Purchase Decisions and the Impact of Demographics," Vision, , vol. 17(1), pages 27-40, March.
    15. Yoo, Sun-Young & Vonk, M. Elizabeth, 2012. "The development and initial validation of the Immigrant Parental Stress Inventory (IPSI) in a sample of Korean immigrant parents," Children and Youth Services Review, Elsevier, vol. 34(5), pages 989-998.
    16. Jayaram, Jayanth & Tan, Keah-Choon, 2010. "Supply chain integration with third-party logistics providers," International Journal of Production Economics, Elsevier, vol. 125(2), pages 262-271, June.
    17. M. Todd Royle & Gavin Fox & Wayne A. Hochwarter, 2009. "The Relationships Between Select Situational And Dispositional Constructs And Informal Accountability For Others," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 2(1), pages 113-133.
    18. Simplice A. Asongu & Joseph Nnanna, 2020. "Governance and the Capital Flight Trap in Africa," Working Papers of the African Governance and Development Institute. 20/024, African Governance and Development Institute..
    19. Pamela E. Ofori & Simplice A. Asongu & Vanessa S. Tchamyou, 2021. "The Synergy between Governance and Economic Integration in Promoting Female Economic Inclusion in Sub-Saharan Africa," Working Papers 21/071, European Xtramile Centre of African Studies (EXCAS).
    20. Karen Birna Thorvaldsdottir & Sigridur Halldorsdottir & Denise M. Saint Arnault, 2021. "Understanding and Measuring Help-Seeking Barriers among Intimate Partner Violence Survivors: Mixed-Methods Validation Study of the Icelandic Barriers to Help-Seeking for Trauma (BHS-TR) Scale," IJERPH, MDPI, vol. 19(1), pages 1-21, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:8:y:2018:i:3:p:44-:d:163768. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.