IDEAS home Printed from https://ideas.repec.org/a/sae/emecst/v5y2019i1p7-21.html
   My bibliography  Save this article

Assessing Impact of Employer Branding on Job Engagement: A Study of Banking Sector

Author

Listed:
  • Geeta Rana
  • Ravindra Sharma

Abstract

The purpose of this study is to investigate the impact of employer branding practices on job engagement in banking sector of Uttarakhand. Further, based on the existing literature, only five employer branding practices (interest value, social value, development value, application, and economic value) which are widely accepted in banking sector has selected for present study. By using convenience sampling, data were collected from 245 employees, who are working in the banks in Uttarakhand districts. EFA, CFA, and SEM statistical techniques were used to analyze the data. Further, reliability and validity tests were also performed. Findings of this study revealed that employer branding practices such as interest value, social value, development value, and economic value positively affect the job engagement. When employees perceive the workplace as interesting, socially supportive, and filled with creative value, they undergo growth and advancement which develop employee confidence and satisfaction; further, they are simultaneously engaged with their jobs. The study is cross-sectional in nature and only focus on job engagement. For future research, employee’s level of commitment and organizational attractiveness need to be explored. This study is highly beneficial for employees, corporate practitioners, academicians and researchers for guidelines and policies implementations of employer branding practices.

Suggested Citation

  • Geeta Rana & Ravindra Sharma, 2019. "Assessing Impact of Employer Branding on Job Engagement: A Study of Banking Sector," Emerging Economy Studies, International Management Institute, vol. 5(1), pages 7-21, May.
    • Handle: RePEc:sae:emecst:v:5:y:2019:i:1:p:7-21
    DOI: 10.1177/2394901519825543
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2394901519825543
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2394901519825543?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Michelle Wallace & Ian Lings & Roslyn Cameron & Neroli Sheldon, 2014. "Attracting and Retaining Staff: The Role of Branding and Industry Image," Springer Books, in: Roger Harris & Tom Short (ed.), Workforce Development, edition 127, chapter 2, pages 19-36, Springer.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Isaac Azikiwe Agholor & Ataharul Chowdhury & Ebenezer Olamide, 2024. "Evaluating Inspiring Factors and Obstacles in the Start-Up of Owned Agri-Preneurial Businesses: Underlying Evidence from South Africa," Administrative Sciences, MDPI, vol. 14(3), pages 1-22, March.
    2. Waly Andini Marseno & Muafi Muafi, 2021. "The effects of work-life balance and emotional intelligence on organizational commitment mediated by work engagement," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 3(2), pages 01-15, April.
    3. Nawab Ali Khan & Shubhangi Bharadwaj & Aaisha Khatoon & Mohd Tariq Jamal, 2021. "Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 46(4), pages 379-398, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Robinson, Richard N.S. & Baum, Tom & Golubovskaya, Maria & Solnet, David J. & Callan, Victor, 2019. "Applying endosymbiosis theory: Tourism and its young workers," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    2. King, Ceridwyn & Madera, Juan M. & Lee, Lindsey & Murillo, Enrique & Baum, Tom & Solnet, David, 2021. "Reimagining attraction and retention of hospitality management talent– A multilevel identity perspective," Journal of Business Research, Elsevier, vol. 136(C), pages 251-262.
    3. Domen Bajde, 2019. "Branding an industry?," Journal of Brand Management, Palgrave Macmillan, vol. 26(5), pages 497-504, September.
    4. Baruk Agnieszka Izabela & Goliszek Anna, 2017. "External Image of a University Playing the Role of an Employer and the Gender of Potential Young Employees," Marketing of Scientific and Research Organizations, Sciendo, vol. 25(3), pages 1-17, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:emecst:v:5:y:2019:i:1:p:7-21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: https://www.imi.edu/delhi/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.