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Creative Economy: A Worldwide Research in Business, Management and Accounting

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  • Homero Rodríguez-Insuasti

    (Department of Marketing, University of Valencia, 36310 Valencia, Spain
    Facultad de Ciencias Administrativas, Universidad Estatal Península de Santa Elena (UPSE), La Libertad 240204, Ecuador)

  • Néstor Montalván-Burbano

    (Department of Economy and Business, University of Almería, 04120 Almeria, Spain
    Centro de Centro de Investigación y Proyectos Aplicados a las Ciencias de la Tierra (CIPAT), ESPOL Polytechnic University, Guayaquil 9015863, Ecuador
    Research Group Innovation, Management, Marketing and Knowledge Economy Research (I2MAKER), Campus Gustavo Galindo, ESPOL Polytechnic University, Guayaquil 9015863, Ecuador)

  • Otto Suárez-Rodríguez

    (Facultad de Posgrado, Universidad Tecnológica Empresarial de Guayaquil, Guayaquil 090616, Ecuador)

  • Marcela Yonfá-Medranda

    (Research Group Innovation, Management, Marketing and Knowledge Economy Research (I2MAKER), Campus Gustavo Galindo, ESPOL Polytechnic University, Guayaquil 9015863, Ecuador
    Faculty of Social and Humanistic Sciences, ESPOL Polytechnic University, Guayaquil 9015863, Ecuador
    Doctoral School, Faculty of Law and Economic and Business Sciences, University of Córdoba, 14002 Cordoba, Spain)

  • Katherine Parrales-Guerrero

    (Research Group Innovation, Management, Marketing and Knowledge Economy Research (I2MAKER), Campus Gustavo Galindo, ESPOL Polytechnic University, Guayaquil 9015863, Ecuador
    Faculty of Social and Humanistic Sciences, ESPOL Polytechnic University, Guayaquil 9015863, Ecuador)

Abstract

Due to its adaptability in being relevant to the economies of different countries, industries, and research fields, the creative economy (CE), a driving force behind the national economy for sustainable development, has recently garnered the attention of the academic community. This research examines the intellectual structure of this field using the Scopus database in the subject area of business, management and accounting. This study uses bibliometric analysis, a cutting-edge and rigorous technique for the exploration of scientific data. The employed methodology entails an organized and open procedure broken down into four phases: (1) search criteria; (2) selection of database and documents; (3) selection of software and data pre-processing; and (4) analysis of results. We use two approaches to learn about their structure by evaluating performance and observing their various connections through bibliometric mapping. The findings indicate that the creative economy is a burgeoning area of research, with 687 articles, 1340 authors, and 64 nations represented. In addition, the creative economy, the cultural industry, human capital, management, entrepreneurship, and business models are research topics. This study has several implications because it offers an up-to-date and comprehensive overview of the trends in this topic, making it a helpful tool for researchers. It also identifies gaps in the literature that lead to possible lines of investigation in future studies.

Suggested Citation

  • Homero Rodríguez-Insuasti & Néstor Montalván-Burbano & Otto Suárez-Rodríguez & Marcela Yonfá-Medranda & Katherine Parrales-Guerrero, 2022. "Creative Economy: A Worldwide Research in Business, Management and Accounting," Sustainability, MDPI, vol. 14(23), pages 1-27, November.
  • Handle: RePEc:gam:jsusta:v:14:y:2022:i:23:p:16010-:d:989287
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