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Innovation strategies and complementarity between innovation activities: the case of commercial archaeological firms

Author

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  • Carlos Martin-Rios

    (HES-SO University of Applied Sciences and Arts Western Switzerland)

  • Eva Parga-Dans

    (University of A Coruña)

  • Susana Pasamar

    (Universidad Pablo de Olavide)

Abstract

As a key part of their professionalization process, creative industries (CIs) including private or contract archaeological firms (AFs) increasingly rely on bundles of technological (product/service and process) and non-technological (organizational) innovation activities. Adopting a complementarity perspective, the study clarifies how technological and non-technological innovation initiatives are combined in an intertwined way. Drawing on a sample of 217 AFs, this study examines and uncovers synergies between innovation strategy and innovation practices and the further effects on innovation performance in AFs. Specifically, results show that successful AFs combine multidimensional service, process, and organizational innovations to generate higher innovation performance.

Suggested Citation

  • Carlos Martin-Rios & Eva Parga-Dans & Susana Pasamar, 2019. "Innovation strategies and complementarity between innovation activities: the case of commercial archaeological firms," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 695-713, December.
    • Handle: RePEc:spr:svcbiz:v:13:y:2019:i:4:d:10.1007_s11628-019-00401-9
    DOI: 10.1007/s11628-019-00401-9
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