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Generating Stylistic Innovation: A Process Perspective

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  • Yen Tran

Abstract

In contrast to technological innovation, little is known about how innovation arises in the creative industries. This inductive study of product development practices in five fashion firms examines how organizations in the fashion industry develop a particular type of innovation: stylistic innovation. The resulting theoretical framework reveals that successful fashion firms develop stylistic innovations based on a unique combination of three sets of interrelated product development practices—creative sensing (inspiration-based), stylistic orchestrating (coherence-focused) and agile synchronization (timing-driven). This study's main contributions to the innovation literature are its crystallization of the key properties of stylistic product innovation, its development practices and extension of thinking about how these properties are different from prior development practices found in traditional technological industries.

Suggested Citation

  • Yen Tran, 2010. "Generating Stylistic Innovation: A Process Perspective," Industry and Innovation, Taylor & Francis Journals, vol. 17(2), pages 131-161.
    • Handle: RePEc:taf:indinn:v:17:y:2010:i:2:p:131-161
    DOI: 10.1080/13662711003633322
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    Citations

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    Cited by:

    1. Beatrice d'Ippolito, 2014. "The importance of design for firms' competitiveness: a review of the literature," Working Papers hal-00936947, HAL.
    2. Beatrice d'Ippolito, 2014. "The importance of design for firms' competitiveness: a review of the literature," Working paper serie RMT - Grenoble Ecole de Management hal-00936947, HAL.
    3. Francesco Izzo & Barbara Masiello, 2015. "Strategie di innovazione nelle imprese creative di servizi," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2015(1), pages 63-104.
    4. Chun-Liang Chen, 2021. "Cultural product innovation strategies adopted by the performing arts industry," Review of Managerial Science, Springer, vol. 15(5), pages 1139-1171, July.
    5. Paulin Gohoungodji & Nabil Amara, 2023. "Art of innovating in the arts: definitions, determinants, and mode of innovation in creative industries, a systematic review," Review of Managerial Science, Springer, vol. 17(8), pages 2685-2725, November.
    6. Andreas Braun & Laura Bockelmann, 2016. "An Individual Perspective On Open Innovation Capabilities In The Context Of Haute Cuisine," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-24, January.
    7. Homero Rodríguez-Insuasti & Néstor Montalván-Burbano & Otto Suárez-Rodríguez & Marcela Yonfá-Medranda & Katherine Parrales-Guerrero, 2022. "Creative Economy: A Worldwide Research in Business, Management and Accounting," Sustainability, MDPI, vol. 14(23), pages 1-27, November.
    8. Delbufalo, Emanuela, 2015. "Subjective trust and perceived risk influences on exchange performance in supplier–manufacturer relationships," Scandinavian Journal of Management, Elsevier, vol. 31(1), pages 84-101.
    9. Castaldi, Carolina, 2018. "To trademark or not to trademark: The case of the creative and cultural industries," Research Policy, Elsevier, vol. 47(3), pages 606-616.
    10. Filitz, Rainer & Henkel, Joachim & Tether, Bruce S., 2015. "Protecting aesthetic innovations? An exploration of the use of registered community designs," Research Policy, Elsevier, vol. 44(6), pages 1192-1206.
    11. Benaim, Mickael, 2018. "From symbolic values to symbolic innovation: Internet-memes and innovation," Research Policy, Elsevier, vol. 47(5), pages 901-910.
    12. Zhipeng Zang & Qiwei Zhu & Helena Mogorrón-Guerrero, 2019. "How Does R&D Investment Affect the Financial Performance of Cultural and Creative Enterprises? The Moderating Effect of Actual Controller," Sustainability, MDPI, vol. 11(2), pages 1-19, January.

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