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Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal

Author

Listed:
  • Kumar Bhatta

    (Department of Food and Resource Economics, Chiba University, Chiba 271-8510, Japan)

  • Yasuo Ohe

    (Department of Agribusiness Management, Tokyo University of Agriculture, Tokyo 156-8502, Japan)

  • Adriano Ciani

    (World Friendship Association of Rural Areas (AMAR-WFARA), Perugia 06125, Italy
    Passed away at the end of April, 2020.)

Abstract

Despite Nepal’s agritourism strategies for promoting agrarian villages, agritourism has not yet gained popularity. Based on two different surveys conducted in August 2017 and January 2019, we explore the agritourism development strategies and the agritourism potential for Phikuri village, an agrarian village in Nepal. Using a strengths, weaknesses, opportunities, and threats (SWOT) matrix, we explore four main strategies and 15 sub-strategies. The four main categories are as follows. A maxi-maxi strategy characterised by strengths and opportunities, a maxi-mini strategy characterised by strengths and threats, a mini-maxi strategy characterised by weaknesses and opportunities, and a mini-mini strategy characterised by threats and weaknesses. A quantified SWOT matrix of the estimated total value of the internal and external factor evaluation matrices reveals that Phikuri village has more strengths than weaknesses and more opportunities than threats. We statistically compare the opinions of three different groups, organised by gender, age, and occupation. The results reveal statistically significant differences in the opinions of men and women, younger and older generations, and public and private workers. This study also shows that women are critical for agritourism development, even in a male-dominated society.

Suggested Citation

  • Kumar Bhatta & Yasuo Ohe & Adriano Ciani, 2020. "Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal," Agriculture, MDPI, vol. 10(6), pages 1-17, June.
    • Handle: RePEc:gam:jagris:v:10:y:2020:i:6:p:197-:d:366044
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    References listed on IDEAS

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