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Swot Analysis And Strategies To Develop Sustainable Tourism In Bangladesh

Author

Listed:
  • Haque Mondal, Sanaul

    (Department of Social Relations, East West University, Dhaka, Bangladesh)

Abstract

Bangladesh is a small country with enormous natural beauty and cultural attractions. These gorgeous natural and cultural traits make this country as one of the important tourist destinations in the world but, this potentiality has been overlooked. The tourism industry is facing several challenges, and development efforts of this industry are not sustainable. This paper maps out a way to sustainable growth of the tourism industry in Bangladesh using the SWOT (strengths, weaknesses, opportunities and threats) model and a derived matrix out of it. The data used for this study were derived from multiple sources, including literature review and interviews with professionals. To analyze strategic factors of the tourism industry in the country, internal strengths and weaknesses as well as external opportunities and threats were determined to be followed by development of strategic planning based on the SWOT matrix. Results showed that existing tourism activities in Bangladesh are unsustainable. To develop a sustainable tourism industry to attract tourists, this study suggests different WT (weaknesses- threats) strategies such as ensuring safety and security of tourists, effective planning for sustainable economic benefits, strict implementation of environmental regulations for ecological sustainability, alerting people about the importance of sustainable tourism development, and infrastructure development. Perhaps the findings of this study would be important in the effort to develop and promote a sustainable tourism industry in beautiful Bangladesh.

Suggested Citation

  • Haque Mondal, Sanaul, 2017. "Swot Analysis And Strategies To Develop Sustainable Tourism In Bangladesh," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 8(2), pages 159-167.
    • Handle: RePEc:ris:utmsje:0207
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    File URL: http://utmsjoe.mk/files/Vol.%208%20No.%202/UTMSJOE-2017-0802-10-Mondal.pdf
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    References listed on IDEAS

    as
    1. Leszek Butowski, 2012. "Sustainable Tourism - A Model Approach," Chapters, in: Murat Kasimoglu (ed.), Visions for Global Tourism Industry - Creating and Sustaining Competitive Strategies, IntechOpen.
    2. Stuart Levy & Donald Hawkins, 2009. "Peace Through Tourism: Commerce Based Principles and Practices," Journal of Business Ethics, Springer, vol. 89(4), pages 569-585, March.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Nermin Kişi, 2019. "A Strategic Approach to Sustainable Tourism Development Using the A’WOT Hybrid Method: A Case Study of Zonguldak, Turkey," Sustainability, MDPI, vol. 11(4), pages 1-19, February.
    2. Ping Fan & Yihao Zhu & Zi Ye & Guodao Zhang & Shanchuan Gu & Qi Shen & Sarita Gajbhiye Meshram & Ehsan Alvandi, 2023. "Identification and Prioritization of Tourism Development Strategies Using SWOT, QSPM, and AHP: A Case Study of Changbai Mountain in China," Sustainability, MDPI, vol. 15(6), pages 1-22, March.
    3. Çağlar Kıvanç Kaymaz & Salih Birinci & Yusuf Kızılkan, 2022. "Sustainable development goals assessment of Erzurum province with SWOT-AHP analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 2986-3012, March.
    4. Zeinab Asadpourian & Mehdi Rahimian & Saeed Gholamrezai, 2020. "SWOT-AHP-TOWS Analysis for Sustainable Ecotourism Development in the Best Area in Lorestan Province, Iran," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 152(1), pages 289-315, November.
    5. Kumar Bhatta & Yasuo Ohe & Adriano Ciani, 2020. "Which Human Resources Are Important for Turning Agritourism Potential into Reality? SWOT Analysis in Rural Nepal," Agriculture, MDPI, vol. 10(6), pages 1-17, June.

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    More about this item

    Keywords

    weakness; threat; internal factor; external factor;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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