IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i4p964-d205654.html
   My bibliography  Save this article

A Strategic Approach to Sustainable Tourism Development Using the A’WOT Hybrid Method: A Case Study of Zonguldak, Turkey

Author

Listed:
  • Nermin Kişi

    (Department of Management and Organization, Çaycuma Vocational School, Zonguldak Bülent Ecevit University, Zonguldak 67900, Turkey)

Abstract

Nowadays, tourism-led economic growth has become a major outcome of the public policy. Researchers have recently begun to address the development of tourism from a perspective that is based on economic, cultural, social, and environmental sustainability. This paper aims at presenting a strategic approach that can help to develop sustainable tourism at touristic destinations. In order to pursue our aim, the A’WOT (AHP-SWOT) hybrid method, developed in combination with SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and the AHP (Analytic Hierarchy Process) method, was used. SWOT analysis was used to determine the significant strategic factors, and the AHP method was applied to prioritize these factors. The province of Zonguldak, located in Northwest Turkey, was chosen as the research area to suggest tourism strategies that can be sustainable by means of the application of the A’WOT method. Proposed strategies for the research area are related to product diversification and event management, the image of the destination, a sustainable visitor management system, promotion and branding strategies, partnerships, and cooperation. The results illustrate that the dependent economic structure may be broken down with the development of the tourism industry and, therefore, that some strategic initiatives are required to achieve sustainable tourism in the province.

Suggested Citation

  • Nermin Kişi, 2019. "A Strategic Approach to Sustainable Tourism Development Using the A’WOT Hybrid Method: A Case Study of Zonguldak, Turkey," Sustainability, MDPI, vol. 11(4), pages 1-19, February.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:4:p:964-:d:205654
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/4/964/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/4/964/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ting Fan & Dong Qian Xue, 2018. "Sustainable Development of Cultural Industry in Shaanxi Province of Northwest China: A SWOT and AHP Analysis," Sustainability, MDPI, vol. 10(8), pages 1-16, August.
    2. Saaty, Thomas L., 2003. "Decision-making with the AHP: Why is the principal eigenvector necessary," European Journal of Operational Research, Elsevier, vol. 145(1), pages 85-91, February.
    3. Vedran Milojica & Danijel Drpic & Dejan Nakovski, 2014. "Developing Hunting Tourism – A New Perspective Of Achieving Competitiveness Of Rural Croatia," Economy of eastern Croatia yesterday, today, tommorow, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 3, pages 107-121.
    4. Shrestha, Ram K. & Alavalapati, Janaki R. R. & Kalmbacher, Robert S., 2004. "Exploring the potential for silvopasture adoption in south-central Florida: an application of SWOT-AHP method," Agricultural Systems, Elsevier, vol. 81(3), pages 185-199, September.
    5. Harold Richins, 2009. "Environmental, cultural, economic and socio-community sustainability: a framework for sustainable tourism in resort destinations," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 11(4), pages 785-800, August.
    6. Haque Mondal, Sanaul, 2017. "Swot Analysis And Strategies To Develop Sustainable Tourism In Bangladesh," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 8(2), pages 159-167.
    7. Carmen Nastase & Miika Kajanus, 2008. "The Role Of The Universities In A Regional Innovation System – A Comparative A’Wot - Analysis," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 219-224, February.
    8. Kurttila, Mikko & Pesonen, Mauno & Kangas, Jyrki & Kajanus, Miika, 2000. "Utilizing the analytic hierarchy process (AHP) in SWOT analysis -- a hybrid method and its application to a forest-certification case," Forest Policy and Economics, Elsevier, vol. 1(1), pages 41-52, May.
    9. Ho, William, 2008. "Integrated analytic hierarchy process and its applications - A literature review," European Journal of Operational Research, Elsevier, vol. 186(1), pages 211-228, April.
    10. João Romão & João Guerreiro & Paulo M. M. Rodrigues, 2017. "Territory and Sustainable Tourism Development: a Space-Time Analysis on European Regions," REGION, European Regional Science Association, vol. 4, pages 1-17.
    11. Adi Weidenfeld, 2018. "Tourism Diversification and Its Implications for Smart Specialisation," Sustainability, MDPI, vol. 10(2), pages 1-24, January.
    12. Higgins-Desbiolles, Freya, 2018. "Event tourism and event imposition: A critical case study from Kangaroo Island, South Australia," Tourism Management, Elsevier, vol. 64(C), pages 73-86.
    13. Yuan Yuan Liu, 2017. "Destination Images For Marketing Sustainable Tourism Destinations," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 11(1), pages 520-525.
    14. Saaty, Thomas L., 1990. "How to make a decision: The analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 48(1), pages 9-26, September.
    15. Ivan Paunović & Verka Jovanović, 2017. "Implementation of Sustainable Tourism in the German Alps: A Case Study," Sustainability, MDPI, vol. 9(2), pages 1-15, February.
    16. Salvo Creaco & Giulio Querini, 2003. "The role of tourism in sustainable economic development," ERSA conference papers ersa03p84, European Regional Science Association.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Abunawas Tjaija & Muhammad Nur Ali & Fadhliah & Effendy, 2022. "Development Strategy of Palu Bay Marine of Sustainable Tourism with the A'WOT Hybrid Method," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 11, January.
    2. Madjid Tavana & Mariya Sodenkamp & Leena Suhl, 2010. "A soft multi-criteria decision analysis model with application to the European Union enlargement," Annals of Operations Research, Springer, vol. 181(1), pages 393-421, December.
    3. Çağlar Kıvanç Kaymaz & Salih Birinci & Yusuf Kızılkan, 2022. "Sustainable development goals assessment of Erzurum province with SWOT-AHP analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 2986-3012, March.
    4. Kajanus, Miika & Leskinen, Pekka & Kurttila, Mikko & Kangas, Jyrki, 2012. "Making use of MCDS methods in SWOT analysis—Lessons learnt in strategic natural resources management," Forest Policy and Economics, Elsevier, vol. 20(C), pages 1-9.
    5. Sepehr Ghazinoory & Mansoureh Abdi & Mandana Azadegan-Mehr, 2010. "Swot Methodology: A State-of-the-Art Review for the Past, A Framework for the Future," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 12(1), pages 24-48, November.
    6. Tahseen, Samiha & Karney, Bryan, 2017. "Opportunities for increased hydropower diversion at Niagara: An sSWOT analysis," Renewable Energy, Elsevier, vol. 101(C), pages 757-770.
    7. Jahanifar, Komeil & Amirnejad, Hamid & Azadi, Hossein & Adenle, Ademola A. & Scheffran, Jürgen, 2019. "Economic analysis of land use changes in forests and rangelands: Developing conservation strategies," Land Use Policy, Elsevier, vol. 88(C).
    8. Ali Azarnivand & Mohammad Ebrahim Banihabib, 2017. "A Multi-level Strategic Group Decision Making for Understanding and Analysis of Sustainable Watershed Planning in Response to Environmental Perplexities," Group Decision and Negotiation, Springer, vol. 26(3), pages 629-648, May.
    9. Qiang Wang & Thomas Dogot & Yueling Yang & Jian Jiao & Boyang Shi & Changbin Yin, 2020. "From “Coal to Gas” to “Coal to Biomass”: The Strategic Choice of Social Capital in China," Energies, MDPI, vol. 13(16), pages 1-22, August.
    10. Alieh Abadi & Mehdi Khakzand, 2022. "Extracting the qualitative dimensions of agritourism for the sustainable development of Charqoli village in Iran: the promotion of vernacular entrepreneurship and environment-oriented preservation per," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(11), pages 12609-12671, November.
    11. Ho, William, 2008. "Integrated analytic hierarchy process and its applications - A literature review," European Journal of Operational Research, Elsevier, vol. 186(1), pages 211-228, April.
    12. Villacreses, Geovanna & Gaona, Gabriel & Martínez-Gómez, Javier & Jijón, Diego Juan, 2017. "Wind farms suitability location using geographical information system (GIS), based on multi-criteria decision making (MCDM) methods: The case of continental Ecuador," Renewable Energy, Elsevier, vol. 109(C), pages 275-286.
    13. Baghersad, Milad & Zobel, Christopher W., 2015. "Economic impact of production bottlenecks caused by disasters impacting interdependent industry sectors," International Journal of Production Economics, Elsevier, vol. 168(C), pages 71-80.
    14. M Tavana & M A Sodenkamp, 2010. "A fuzzy multi-criteria decision analysis model for advanced technology assessment at Kennedy Space Center," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 61(10), pages 1459-1470, October.
    15. Aniruddh Nain & Deepika Jain & Shivam Gupta & Ashwani Kumar, 2023. "Improving First Responders' Effectiveness in Post-Disaster Scenarios Through a Hybrid Framework for Damage Assessment and Prioritization," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(3), pages 409-437, September.
    16. Zhu, Bin & Xu, Zeshui & Zhang, Ren & Hong, Mei, 2016. "Hesitant analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 250(2), pages 602-614.
    17. AlSabbagh, Maha & Siu, Yim Ling & Guehnemann, Astrid & Barrett, John, 2017. "Integrated approach to the assessment of CO2e-mitigation measures for the road passenger transport sector in Bahrain," Renewable and Sustainable Energy Reviews, Elsevier, vol. 71(C), pages 203-215.
    18. Zelin Liu & Xiyan Duan & Hongling Cheng & Zhaoran Liu & Ping Li & Yang Zhang, 2023. "Empowering High-Quality Development of the Chinese Sports Education Market in Light of the “Double Reduction” Policy: A Hybrid SWOT-AHP Analysis," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    19. Carmelina Bevilacqua & Ilaria Giada Anversa & Gianmarco Cantafio & Pasquale Pizzimenti, 2019. "Local Clusters as “Building Blocks” for Smart Specialization Strategies: A Dynamic SWOT Analysis Application in the Case of San Diego (US)," Sustainability, MDPI, vol. 11(19), pages 1-25, October.
    20. Wen‐Hsien Tsai & Yu‐Wei Chou & Kuen‐Chang Lee & Wan‐Rung Lin & Elliott T.Y. Hwang, 2013. "Combining Decision Making Trial and Evaluation Laboratory with Analytic Network Process to Perform an Investigation of Information Technology Auditing and Risk Control in an Enterprise Resource Planni," Systems Research and Behavioral Science, Wiley Blackwell, vol. 30(2), pages 176-193, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:4:p:964-:d:205654. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.