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Responsible tourism management: The missing link between business owners' attitudes and behaviour in the Cape Town tourism industry

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  • Frey, Nicole
  • George, Richard

Abstract

The global threat of climate change, diminishing natural resources and significant socio-economic inequalities is forcing companies and individuals to evaluate the impact they are having on the natural, social and economic environments. This trend has led to an increased availability and demand for socially, environmentally and economically responsible products. The tourism industry relies heavily on the sustained beauty and hospitality of the places and communities it operates in and has come under pressure to manage its negative and positive impacts. Change in the industry has, however, been limited. This paper investigates the current attitudes and perceptions of tourism business owners in Cape Town towards responsible tourism management (RTM) practices. Cape Town as an internationally acclaimed top tourism destination needs to urgently address its low levels of responsible tourism evidence. Survey data of 244 tourism businesses were used to statistically test what factors are causing the low levels of RTM practices in the Cape Town tourism industry. Findings suggest that despite general positive attitudes towards RTM, businesses are not investing time and money into changing management practices. This is a common emerging market phenomenon where resource constraints negatively impact the relationship between what businesses would like to do and what actually gets done. Factors such as the perceived cost of RTM, a highly competitive environment and a perceived lack of government support are further negatively influencing this relationship. Recommendations are made as to how the costs of implementing RTM can be reduced and what channels should be implemented to facilitate change.

Suggested Citation

  • Frey, Nicole & George, Richard, 2010. "Responsible tourism management: The missing link between business owners' attitudes and behaviour in the Cape Town tourism industry," Tourism Management, Elsevier, vol. 31(5), pages 621-628.
    • Handle: RePEc:eee:touman:v:31:y:2010:i:5:p:621-628
    DOI: 10.1016/j.tourman.2009.06.017
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    1. Qian, Cheng & Sasaki, Nophea & Jourdain, Damien & Kim, Sohee Minsun & Shivakoti, P.Ganesh, 2017. "Local livelihood under different governances of tourism development in China – A case study of Huangshan mountain area," Tourism Management, Elsevier, vol. 61(C), pages 221-233.
    2. Olimpia State & Daniel Bulin, 2016. "Aspects of Responsible Tourism ? A Quantitative Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 781-781, November.
    3. Sheng, Li, 2011. "Specialisation versus diversification: A simple model for tourist cities," Tourism Management, Elsevier, vol. 32(5), pages 1229-1231.
    4. Matheson, Catherine M. & Rimmer, Russell & Tinsley, Ross, 2014. "Spiritual attitudes and visitor motivations at the Beltane Fire Festival, Edinburgh," Tourism Management, Elsevier, vol. 44(C), pages 16-33.
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    6. Omer SARAC & Orhan BATMAN & Vahit Oguz KİPER, 2019. "The Comparing Hedonism with Responsible Tourism Diversitie," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 5(2), pages 159-170, December.
    7. Carlos Sánchez‐Camacho & Rocío Carranza & David Martín‐Consuegra & Estrella Díaz, 2022. "Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(3), pages 462-476, June.
    8. Mamoon Allan & Saif Allahham, 2021. "Exploring the Sustainable Behavior and Practices for Public Tourism Organizations: A Case of Jordan," Contemporary Review of the Middle East, , vol. 8(1), pages 77-95, March.
    9. Jennifer Kim Lian Chan & Kamarul Mizal Marzuki & Tini Maizura Mohtar, 2021. "Local Community Participation and Responsible Tourism Practices in Ecotourism Destination: A Case of Lower Kinabatangan, Sabah," Sustainability, MDPI, vol. 13(23), pages 1-18, December.
    10. Sahar Mohamadi & Abbas Abbasi & Habib-Allah Ranaei Kordshouli & Kazem Askarifar, 2022. "Conceptualizing sustainable–responsible tourism indicators: an interpretive structural modeling approach," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(1), pages 399-425, January.
    11. Ahyoung Yoon & Daeyoung Jeong & Jinhyung Chon & Ji-Hwan Yoon, 2019. "A Study of Consumers’ Intentions to Participate in Responsible Tourism Using Message Framing and Appeals," Sustainability, MDPI, vol. 11(3), pages 1-14, February.
    12. Evangelos Mitrokostas & Alexandros Apostolakis, 2013. "Research Note: Strategic Corporate Social Responsibility and Competition in the Tourism Industry — A Theoretical Approach," Tourism Economics, , vol. 19(4), pages 967-975, August.
    13. Wells, Victoria K. & Gregory Smith, Diana & Taheri, Babak & Manika, Danae & McCowlen, Clair, 2016. "An exploration of CSR development in heritage tourism," Annals of Tourism Research, Elsevier, vol. 58(C), pages 1-17.
    14. Irfan Ullah Munir & Shen Yue & Abdelmohsen A. Nassani & Muhammad Moinuddin Qazi Abro & Shabir Hyder & Khalid Zaman, 2021. "Structural changes, financial and business regulatory measures, energy and tourism demand: Evidence from group of seven countries," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 26(2), pages 2198-2218, April.
    15. Meng, Bo & Choi, Kyuhwan, 2016. "The role of authenticity in forming slow tourists' intentions: Developing an extended model of goal-directed behavior," Tourism Management, Elsevier, vol. 57(C), pages 397-410.
    16. Lin, Li-Pin (Lynn) & Yu, Chia-Yuan & Chang, Fu-Chen, 2018. "Determinants of CSER practices for reducing greenhouse gas emissions: From the perspectives of administrative managers in tour operators," Tourism Management, Elsevier, vol. 64(C), pages 1-12.
    17. Arun Madanaguli & Shalini Srivastava & Alberto Ferraris & Amandeep Dhir, 2022. "Corporate social responsibility and sustainability in the tourism sector: A systematic literature review and future outlook," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(3), pages 447-461, June.
    18. Doh, Kyungrok & Park, Sangwon & Kim, Dae-Young, 2017. "Antecedents and consequences of managerial behavior in agritourism," Tourism Management, Elsevier, vol. 61(C), pages 511-522.
    19. Alatawi, Ibrahim A. & Ntim, Collins G. & Zras, Anis & Elmagrhi, Mohamed H., 2023. "CSR, financial and non-financial performance in the tourism sector: A systematic literature review and future research agenda," International Review of Financial Analysis, Elsevier, vol. 89(C).
    20. Grimwood, Bryan S.R. & Yudina, Olga & Muldoon, Meghan & Qiu, Ji, 2015. "Responsibility in tourism: A discursive analysis," Annals of Tourism Research, Elsevier, vol. 50(C), pages 22-38.
    21. Wells, Victoria K. & Manika, Danae & Gregory-Smith, Diana & Taheri, Babak & McCowlen, Clair, 2015. "Heritage tourism, CSR and the role of employee environmental behaviour," Tourism Management, Elsevier, vol. 48(C), pages 399-413.

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