The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images
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DOI: 10.1016/j.jbusres.2017.03.018
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Cited by:
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- Namhyun Um, 2023. "Predictors Affecting Effects of Virtual Influencer Advertising among College Students," Sustainability, MDPI, vol. 15(8), pages 1-14, April.
- Aleena Amir & Muhammad Usman, 2024. "Understanding the Influence of Perceived Authenticity of Femvertising on Consumer Buycott Intentions: A Moderated Mediation Model of Consumers’ Extrinsic Attributions and Power Distance," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(3), pages 273-281.
- Namhyun Um, 2022. "Impact of Parasocial Interaction, Perceived Ad Message Authenticity, and Match-Up between Brand and Celebrity in Evaluation of Instagram Celebrity-Based Brand Endorsement," Sustainability, MDPI, vol. 14(5), pages 1-9, March.
- Mendini, Monica & Peter, Paula C. & Maione, Salvatore, 2022. "The potential positive effects of time spent on Instagram on consumers’ gratitude, altruism, and willingness to donate," Journal of Business Research, Elsevier, vol. 143(C), pages 16-26.
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Keywords
Advertising disclaimers; Appearance satisfaction; Retouched vs. unretouched; Advertising literacy; Attitude toward the ad; Purchase intention;All these keywords.
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