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Sustainable Consumption and Mass Communication: A German Experiment

Author

Listed:
  • Lucia Reisch
  • Clive L Spash
  • Sabine Bietz

    (CSIRO Sustainable Ecosystems, Australia)

Abstract

This paper reports on using television and internet communication as a means of engaging the least interested sections of society with respect to environmental problems and sustainability issues. The theory behind developing such communication is described and the importance of social psychological factors brought to the fore. Initial results indicating the success of the approach employed in actual broadcasts on television in Germany are then reported. Some concerns over use of the media and public engagement are also discussed.

Suggested Citation

  • Lucia Reisch & Clive L Spash & Sabine Bietz, 2008. "Sustainable Consumption and Mass Communication: A German Experiment," Socio-Economics and the Environment in Discussion (SEED) Working Paper Series 2008-12, CSIRO Sustainable Ecosystems.
    • Handle: RePEc:cse:wpaper:2008-12
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Anthony Ryan & Clive L. Spash & Thomas G Measham, 2021. "Motives Behind Domestic Greywater and Rainwater Collection: Evidence from Australia," SRE-Disc sre-disc-2021_05, Institute for Multilevel Governance and Development, Department of Socioeconomics, Vienna University of Economics and Business.
    2. Anthony Ryan & Clive L Spash & Thomas G Measham, 2009. "Household Water Collection in Canberra," Socio-Economics and the Environment in Discussion (SEED) Working Paper Series 2009-06, CSIRO Sustainable Ecosystems.
    3. Peter Jones & David Hillier & Daphne Comfort, 2017. "SMEs: The Sustainable Development Goals and the Financial Services Industry," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 3(1), pages 37-50, January.
    4. Peter JONES & Daphne COMFORT & David HILLIER, 2014. "Water Stewardship and Corporate Sustainability," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(2), pages 358-372, December.
    5. Peter Jones & Daphne Comfort & David Hillier, 2015. "Sustainability and the UK’s Leading Retailers," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(1), pages 93-111.
    6. David Hillier & Daphne Comfort & Peter Jones, 2017. "The Packaging Industry and Sustainability," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 3(4), pages 405-426, October.
    7. Peter Jones & Daphne Comfort & David Hillier, 2016. "Interpretations of the Concept of Sustainability Amongst the UK’s Leading Food and Drink Wholesalers," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(2), pages 213-229.

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    More about this item

    Keywords

    Consumption; behaviour; choice; norms; consumer theory; environment;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
    • D62 - Microeconomics - - Welfare Economics - - - Externalities
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • D70 - Microeconomics - - Analysis of Collective Decision-Making - - - General
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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