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Consumer perceptions and corporate social responsibility: what we know so far

Author

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  • Mohammad Nurunnabi

    (Prince Sultan University)

  • Yazeed Alfakhri

    (Prince Sultan University)

  • Demah H. Alfakhri

    (Independent Researcher)

Abstract

The paper aims to give an overview of research on consumer perceptions of corporate social responsibility (CSR) for the period between 2004 and 2017. Based on a systematic review of 111 articles and 2 conference proceedings, the study makes clear that consumer perceptions of CSR have emerged as a legitimate area of study of interest to a diverse range of disciplines. Surprisingly, only four articles were published in marketing-based journals. The most highly cited articles did not appear in what might normally be considered to be the top marketing journals according to the Academic Journal Guide 2015. The journals contributing the highest number of citations were Journal of Business Ethics, followed by Journal of Business Research, and California Management Review. The authors of the top 23 highly cited articles featured in this study are primarily affiliated with European universities. The study raises a concern over the impact of the published study. Specifically, 57 articles from 25 journals represent only 14% citations. The study also identifies a need for academic–practitioner collaboration in carrying out research. A future research agenda and implications are also offered.

Suggested Citation

  • Mohammad Nurunnabi & Yazeed Alfakhri & Demah H. Alfakhri, 2018. "Consumer perceptions and corporate social responsibility: what we know so far," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(2), pages 161-187, June.
    • Handle: RePEc:spr:irpnmk:v:15:y:2018:i:2:d:10.1007_s12208-018-0196-4
    DOI: 10.1007/s12208-018-0196-4
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    Cited by:

    1. Imran Khan & Mobin Fatma, 2023. "Understanding the Influence of CPE on Brand Image and Brand Commitment: The Mediating Role of Brand Identification," Sustainability, MDPI, vol. 15(3), pages 1-10, January.
    2. Imran Khan & Mobin Fatma, 2023. "CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust," Sustainability, MDPI, vol. 15(4), pages 1-10, February.
    3. Mobin Fatma & Imran Khan, 2023. "An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector," Sustainability, MDPI, vol. 15(10), pages 1-11, May.
    4. Kamer-Ainur Aivaz & Anamaria Mișa & Daniel Teodorescu, 2024. "Exploring the Role of Education and Professional Development in Implementing Corporate Social Responsibility Policies in the Banking Sector," Sustainability, MDPI, vol. 16(8), pages 1-17, April.
    5. Rojanakit, Patcharapar & Torres de Oliveira, Rui & Dulleck, Uwe, 2022. "The sharing economy: A critical review and research agenda," Journal of Business Research, Elsevier, vol. 139(C), pages 1317-1334.
    6. Popkova, Elena & DeLo, Piper & Sergi, Bruno S., 2021. "Corporate Social Responsibility Amid Social Distancing During the COVID-19 Crisis: BRICS vs. OECD Countries," Research in International Business and Finance, Elsevier, vol. 55(C).
    7. Mobin Fatma & Imran Khan, 2023. "How Do Bank Customers’ Perceptions of CSR Influence Marketing Outcomes: Their Trust, Identification, and Commitment?," Sustainability, MDPI, vol. 15(7), pages 1-10, March.
    8. Mobin Fatma & Imran Khan, 2023. "Impact of CSR on Customer Citizenship Behavior: Mediating the Role of Customer Engagement," Sustainability, MDPI, vol. 15(7), pages 1-11, March.
    9. Imran Khan & Mobin Fatma, 2023. "Impact of CSR Authenticity on Brand Advocacy: The Mediating Role of Brand Equity," Sustainability, MDPI, vol. 15(11), pages 1-11, May.
    10. Esra Alniacik & Charefeddine Moumen & Umit Alniacik, 2020. "The moderating role of personal value orientation on the links between perceived corporate social performance and purchase intentions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2724-2734, November.

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    More about this item

    Keywords

    Consumer perceptions; Corporate social responsibility; Citations; Impact; Marketing; Academic Journal guide 2015;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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