IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v163y2021ics0040162520312592.html
   My bibliography  Save this article

Investigating consumer innovativeness in the context of drone food delivery services: Its impact on attitude and behavioral intentions

Author

Listed:
  • Hwang, Jinsoo
  • Kim, Jinkyung Jenny
  • Lee, Kwang-Woo

Abstract

This study investigates the importance of consumer innovativeness in the context of drone food delivery services by proposing that eight sub-dimensions of consumer innovativeness (i.e., novelty seeking, eagerness, vigilance, openness, quality experience seeking, hedonic experience seeking, venturesomeness, and social distinctiveness) positively affect attitude toward using drone food delivery services. It was hypothesized that attitude has a positive influence on behavioral intentions, including intentions to use and willingness to pay more. Based on the theoretical relationships, a research model comprising 10 hypotheses are presented and validated by examining a total of 321 samples collected in Korea. Data analysis results indicated that four sub-dimensions of consumer innovativeness, namely, novelty seeking, quality experience seeking, hedonic experience seeking, and social distinctiveness, enhance attitude toward using drone food delivery services. Furthermore, the results showed that attitude plays an important role in the formation of intentions to use and willingness to pay more.

Suggested Citation

  • Hwang, Jinsoo & Kim, Jinkyung Jenny & Lee, Kwang-Woo, 2021. "Investigating consumer innovativeness in the context of drone food delivery services: Its impact on attitude and behavioral intentions," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    • Handle: RePEc:eee:tefoso:v:163:y:2021:i:c:s0040162520312592
    DOI: 10.1016/j.techfore.2020.120433
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162520312592
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2020.120433?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Midgley, David F & Dowling, Grahame R, 1978. "Innovativeness: The Concept and Its Measurement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(4), pages 229-242, March.
    3. Farah, Maya F. & Newman, Andrew J., 2010. "Exploring consumer boycott intelligence using a socio-cognitive approach," Journal of Business Research, Elsevier, vol. 63(4), pages 347-355, April.
    4. Jinsoo Hwang & Jung Kyu Choi, 2017. "An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender," Sustainability, MDPI, vol. 10(1), pages 1-17, December.
    5. Andreani, Stefano & Kalchschmidt, Matteo & Pinto, Roberto & Sayegh, Allen, 2019. "Reframing technologically enhanced urban scenarios: A design research model towards human centered smart cities," Technological Forecasting and Social Change, Elsevier, vol. 142(C), pages 15-25.
    6. Roehrich, Gilles, 2004. "Consumer innovativeness: Concepts and measurements," Journal of Business Research, Elsevier, vol. 57(6), pages 671-677, June.
    7. Tajeddini, Kayhan, 2010. "Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland," Tourism Management, Elsevier, vol. 31(2), pages 221-231.
    8. Simonson, Itamar & Nowlis, Stephen M, 2000. "The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(1), pages 49-68, June.
    9. Bartels, Jos & Reinders, Machiel J., 2011. "Consumer innovativeness and its correlates: A propositional inventory for future research," Journal of Business Research, Elsevier, vol. 64(6), pages 601-609, June.
    10. Gilles Roehrich, 1994. "Innovativités hédoniste et sociale: proposition d'une échelle de mesure," Post-Print hal-02016326, HAL.
    11. Fraj, Elena & Matute, Jorge & Melero, Iguácel, 2015. "Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success," Tourism Management, Elsevier, vol. 46(C), pages 30-42.
    12. G. Cestre, 1996. "Diffusion et innovativité: définition, modélisation et mesure," Post-Print hal-02016794, HAL.
    13. Crowe, Ellen & Higgins, E. Tory, 1997. "Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision-Making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 69(2), pages 117-132, February.
    14. Simonson, Itamar & Nowlis, Stephen M., 2000. "The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons," Research Papers 1610, Stanford University, Graduate School of Business.
    15. Al-Qeisi, Kholoud & Dennis, Charles & Alamanos, Eleftherios & Jayawardhena, Chanaka, 2014. "Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology," Journal of Business Research, Elsevier, vol. 67(11), pages 2282-2290.
    16. Arts, Joep W.C. & Frambach, Ruud T. & Bijmolt, Tammo H.A., 2011. "Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 134-144.
    17. Truong, Yann, 2013. "A cross-country study of consumer innovativeness and technological service innovation," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 130-137.
    18. Kwabena Frimpong & Obaid Al-Shuridah & Alan Wilson & Frederick Asafo-Adjei Sarpong, 2017. "Effect of inherent innovativeness and consumer readiness on attitudes to mobile banking," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 22(4), pages 187-201, December.
    19. Rao, Bharat & Gopi, Ashwin Goutham & Maione, Romana, 2016. "The societal impact of commercial drones," Technology in Society, Elsevier, vol. 45(C), pages 83-90.
    20. Partha Priya Datta, 2018. "Decision framework for selecting last mile delivery performance in Indian e-commerce companies," International Journal of Information and Decision Sciences, Inderscience Enterprises Ltd, vol. 10(1), pages 77-93.
    21. Reinhardt, Ronny & Gurtner, Sebastian, 2015. "Differences between early adopters of disruptive and sustaining innovations," Journal of Business Research, Elsevier, vol. 68(1), pages 137-145.
    22. Vandecasteele, Bert & Geuens, Maggie, 2010. "Motivated Consumer Innovativeness: Concept, measurement, and validation," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 308-318.
    23. Hirschman, Elizabeth C, 1980. "Innovativeness, Novelty Seeking, and Consumer Creativity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 283-295, December.
    24. Ngo, Liem Viet & O'Cass, Aron, 2013. "Innovation and business success: The mediating role of customer participation," Journal of Business Research, Elsevier, vol. 66(8), pages 1134-1142.
    25. Malik, Tariq H., 2017. "Varieties of capitalism, innovation performance and the transformation of science into exported products: A panel analysis," Technological Forecasting and Social Change, Elsevier, vol. 118(C), pages 324-333.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marek Angowski & Tomasz Kijek & Marcin Lipowski & Ilona Bondos, 2021. "Factors Affecting the Adoption of Photovoltaic Systems in Rural Areas of Poland," Energies, MDPI, vol. 14(17), pages 1-14, August.
    2. Zhao, Bozhi & Suo, Yining & Tang, Li & Li, Chenglong & Fu, Mengying & Huang, Longyang, 2024. "Urban air mobility for time-sensitive goods with explicit customer preferences: A case study on Chengdu," Journal of Air Transport Management, Elsevier, vol. 118(C).
    3. Schulze, M. & Janssen, M. & Aschemann-Witzel, J., 2024. "How to move the transition to sustainable food consumption towards a societal tipping point," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    4. Hollebeek, Linda D. & Abbasi, Amir Zaib & Schultz, Carsten D. & Ting, Ding Hooi & Sigurdsson, Valdimar, 2022. "Hedonic consumption experience in videogaming: A multidimensional perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    5. Sabino, Hullysses & Almeida, Rodrigo V.S. & Moraes, Lucas Baptista de & Silva, Walber Paschoal da & Guerra, Raphael & Malcher, Carlos & Passos, Diego & Passos, Fernanda G.O., 2022. "A systematic literature review on the main factors for public acceptance of drones," Technology in Society, Elsevier, vol. 71(C).
    6. Idrees Waris & Rashid Ali & Anand Nayyar & Mohammed Baz & Ran Liu & Irfan Hameed, 2022. "An Empirical Evaluation of Customers’ Adoption of Drone Food Delivery Services: An Extended Technology Acceptance Model," Sustainability, MDPI, vol. 14(5), pages 1-18, March.
    7. Sham, Rohana & Chong, Han Xi & Cheng-Xi Aw, Eugene & Bibi Tkm Thangal, Thahira & Abdamia, Noranita binti, 2023. "Switching up the delivery game: Understanding switching intention to retail drone delivery services," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    8. Massimo Di Gangi & Antonio Polimeni & Orlando Marco Belcore, 2023. "Freight Distribution in Small Islands: Integration between Naval Services and Parcel Lockers," Sustainability, MDPI, vol. 15(9), pages 1-15, May.
    9. Jinsoo Hwang & Heather Markham Kim & Kyuhyeon Joo & Muhammad Nawaz & Joonho Moon, 2022. "Travelers’ Perceived Value of Robot Services in the Airline Industry: Focusing on Demographic Characteristics," Sustainability, MDPI, vol. 14(23), pages 1-12, November.
    10. Frederiksen, Marianne Harbo & Wolf, Patricia & Klotz, Ute, 2024. "Citizen visions of drone uses and impacts in 2057: Far-future insights for policy decision-makers," Technological Forecasting and Social Change, Elsevier, vol. 204(C).
    11. Jinsoo Hwang & Kyuhyeon Joo & Joonho Moon, 2023. "A Study on Behavioral Intentions in the Field of Eco-Friendly Drone Food Delivery Services: Focusing on Demographic Characteristics and Past Experiences," Sustainability, MDPI, vol. 15(7), pages 1-13, April.
    12. Shahzad, Muhammad Faisal & Yuan, Jingbo & Shahzad, Khuram, 2024. "Elevating culinary skies: Unveiling hygiene motivations, environmental trust, and market performance in drone food delivery adoption in China," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    13. Yuen, Kum Fai & Cai, Lanhui & Wee, Shaun Chuin Kit & Wang, Xueqin, 2024. "Pandemic-driven acceptance of urban drone deliveries," Transport Policy, Elsevier, vol. 146(C), pages 356-370.
    14. Wang, Ning & Mutzner, Nico & Blanchet, Karl, 2023. "Societal acceptance of urban drones: A scoping literature review," Technology in Society, Elsevier, vol. 75(C).
    15. Tamakloe, Reuben & Zhang, Kaihan & Atandzi, Jonathan & Park, Dongjoo, 2024. "Examining urban delivery service user profiles and determinants of drone delivery adoption in Ghana considering usage before and after the COVID-19 pandemic," Transport Policy, Elsevier, vol. 146(C), pages 279-294.
    16. Zeng, Shihong & Tanveer, Arifa & Fu, Xiaolan & Gu, Yuxiao & Irfan, Muhammad, 2022. "Modeling the influence of critical factors on the adoption of green energy technologies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 168(C).
    17. Sharma, Anshuman & Dwivedi, Rohita & Mariani, Marcello M. & Islam, Tahir, 2022. "Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    18. McLeay, Fraser & Olya, Hossein & Liu, Hongfei & Jayawardhena, Chanaka & Dennis, Charles, 2022. "A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    19. Schmidt, Sebastian & Saraceni, Adriana, 2024. "Consumer acceptance of drone-based technology for last mile delivery," Research in Transportation Economics, Elsevier, vol. 103(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lokesh Jasrai, 2014. "Measuring Mobile Telecom Service Innovativeness Among Youth," Paradigm, , vol. 18(1), pages 103-116, June.
    2. Tahani Z. Aldahdouh & Petri Nokelainen & Vesa Korhonen, 2020. "Technology and Social Media Usage in Higher Education: The Influence of Individual Innovativeness," SAGE Open, , vol. 10(1), pages 21582440198, January.
    3. Ae-Ri Lee, 2021. "Investigating the Personalization–Privacy Paradox in Internet of Things (IoT) Based on Dual-Factor Theory: Moderating Effects of Type of IoT Service and User Value," Sustainability, MDPI, vol. 13(19), pages 1-27, September.
    4. Vandecasteele, Bert & Geuens, Maggie, 2010. "Motivated Consumer Innovativeness: Concept, measurement, and validation," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 308-318.
    5. Arun Kumar Kaushik & Zillur Rahman, 2016. "Self-service innovativeness scale: introduction, development, and validation of scale," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 799-822, December.
    6. Michalak Szymon & Bartkowiak Paweł, 2021. "Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration," Folia Oeconomica Stetinensia, Sciendo, vol. 21(1), pages 31-47, June.
    7. B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration.
    8. Reinhardt, Ronny & Gurtner, Sebastian, 2015. "Differences between early adopters of disruptive and sustaining innovations," Journal of Business Research, Elsevier, vol. 68(1), pages 137-145.
    9. Hossein Nasiri Zarandi & Fereshteh Lotfizadeh, 2016. "The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 90-103, October.
    10. Haris Krijestorac & Rajiv Garg & Prabhudev Konana, 2021. "Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2232-2251, July.
    11. Johan Jansson, 2011. "Consumer eco‐innovation adoption: assessing attitudinal factors and perceived product characteristics," Business Strategy and the Environment, Wiley Blackwell, vol. 20(3), pages 192-210, March.
    12. Heidenreich, Sven & Kraemer, Tobias, 2015. "Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 134-151.
    13. Truong, Yann, 2013. "A cross-country study of consumer innovativeness and technological service innovation," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 130-137.
    14. Hoffmann, Stefan & Soyez, Katja, 2010. "A cognitive model to predict domain-specific consumer innovativeness," Journal of Business Research, Elsevier, vol. 63(7), pages 778-785, July.
    15. Francesco Testa & Roberta Iovino & Fabio Iraldo, 2020. "The circular economy and consumer behaviour: The mediating role of information seeking in buying circular packaging," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3435-3448, December.
    16. Rashid Saeed & Hashim Zameer & Idrees Awan & Imdad Ullah, 2014. "A Study of Consumer Innovativeness and Motivations behind Adoption of Innovation," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(7), pages 340-349, July.
    17. Hasan, Rajibul & Lowe, Ben & Petrovici, Dan, 2020. "Consumer adoption of pro-poor service innovations in subsistence marketplaces," Journal of Business Research, Elsevier, vol. 121(C), pages 461-475.
    18. Catherine Viot & Caroline Bayart & Agnes Lancini, 2017. "The Consumer Intention to Adopt Smart Connected-Products: Does the Category Matter?," Post-Print hal-01991186, HAL.
    19. Wenyao Zhang & Qingpu Zhang, 2017. "Exploring Antecedent Difference between Early and Late Adopters of Disruptive Innovation in E-business Microcredit Context: Evidence from China," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(06), pages 1-29, December.
    20. Maggioni, Isabella & Sands, Sean & Kachouie, Reza & Tsarenko, Yelena, 2019. "Shopping for well-being: The role of consumer decision-making styles," Journal of Business Research, Elsevier, vol. 105(C), pages 21-32.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:163:y:2021:i:c:s0040162520312592. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.