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Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior

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  • Heidenreich, Sven
  • Kraemer, Tobias

Abstract

Empirical research reveals that many new products fail as a result of consumers’ passive resistance to innovation. Moreover, extant research suggests that high levels of stimulation induced by radical innovations even enhance negative effects of passive innovation resistance. However, empirical evidence for these propositions is still rare. Consequently, this study strives to enhance the current understanding (1) by investigating the inhibitory role of passive innovation resistance for different kinds of innovative consumer behaviors and (2) by examining the moderating role of perceived stimulation for effects of passive innovation resistance. Based on a large-scale empirical study (n=681), we provide first empirical evidence that passive innovation resistance inhibits both consumers’ tendencies to engage in innovative behavior and actual new product adoption. Furthermore, the results confirm that perceived stimulation increases the negative effects of passive innovation resistance. Our findings contribute to the ongoing discussion on a possible pro-change bias in adoption literature and to the current understanding on how to develop and market innovations to reach market success.

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  • Heidenreich, Sven & Kraemer, Tobias, 2015. "Passive innovation resistance: The curse of innovation? Investigating consequences for innovative consumer behavior," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 134-151.
    • Handle: RePEc:eee:joepsy:v:51:y:2015:i:c:p:134-151
    DOI: 10.1016/j.joep.2015.09.003
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    7. Gijón, Covadonga & Albarrán Lozano, Irene & Molina, José Manuel, 2021. "Perception of innovation in Spain," 23rd ITS Biennial Conference, Online Conference / Gothenburg 2021. Digital societies and industrial transformations: Policies, markets, and technologies in a post-Covid world 238024, International Telecommunications Society (ITS).
    8. Heidenreich, Sven & Killmer, Jan F. & Millemann, Jan A., 2022. "If at first you don't adopt - Investigating determinants of new product leapfrogging behavior," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
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    12. Talwar, Shalini & Talwar, Manish & Kaur, Puneet & Dhir, Amandeep, 2020. "Consumers’ resistance to digital innovations: A systematic review and framework development," Australasian marketing journal, Elsevier, vol. 28(4), pages 286-299.
    13. Heidenreich, Sven & Kraemer, Tobias & Handrich, Matthias, 2016. "Satisfied and unwilling: Exploring cognitive and situational resistance to innovations," Journal of Business Research, Elsevier, vol. 69(7), pages 2440-2447.
    14. Han-Shen Chen & Bi-Kun Tsai & Chi-Ming Hsieh, 2018. "The Effects of Perceived Barriers on Innovation Resistance of Hydrogen-Electric Motorcycles," Sustainability, MDPI, vol. 10(6), pages 1-15, June.
    15. Polyakova, V. & Streltsova, E. & Iudin, I. & Kuzina, L., 2024. "Irreversible effects? How the digitalization of daily practices has changed after the COVID-19 pandemic," Technology in Society, Elsevier, vol. 76(C).
    16. Francisco J. Sarabia-Sanchez & Isabel P. Riquelme & Juan Manuel Bruno, 2021. "Resistance to Change and Perceived Risk as Determinants of Water-Saving Intention," Sustainability, MDPI, vol. 13(9), pages 1-20, April.
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    18. Li, Yue & Li, Wanli, 2022. "Are innovative exporters vulnerable to anti-dumping investigations?," Technovation, Elsevier, vol. 112(C).

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    More about this item

    Keywords

    Passive innovation resistance; Actualized innovativeness; Hedonist innovativeness; Social innovativeness;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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