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Diffusion et innovativité: définition, modélisation et mesure

Author

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  • G. Cestre

    (UNIL - Université de Lausanne = University of Lausanne)

Abstract

Cet article présente une vue d'ensemble du processus de diffusion d'un produit nouveau et du concept d'innovativité, dans le cadre des biens de consommation. Il retrace l'évolution des apports théoriques et des contributions empiriques des trente dernières années, en mettant l'accent sur les efforts de modélisation du processus de diffusion, l'identification des facteurs liés au degré d'innovativité des acheteurs, l'opérationnalisation des variables, en soulignant l'importance d'approches intégratives faisant le lien entre les processus de diffusion et d'adoption.

Suggested Citation

  • G. Cestre, 1996. "Diffusion et innovativité: définition, modélisation et mesure," Post-Print hal-02016794, HAL.
    • Handle: RePEc:hal:journl:hal-02016794
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    Cited by:

    1. Monica Scarano & Oliviane Brodin, 2020. "Understanding the modification of a customer network based on the circulation of products and brands between members of a personal network [Comprendre la modification d'un réseau de consommateurs à," Post-Print hal-03349533, HAL.
    2. Alain Bloch & Daniel Krob & Ada F.S. Ng, 2005. "Modeling Commercial Processes and Customer Behaviors to Estimate the Diffusion Rate of New Products," Post-Print hal-00018553, HAL.
    3. Hwang, Jinsoo & Kim, Jinkyung Jenny & Lee, Kwang-Woo, 2021. "Investigating consumer innovativeness in the context of drone food delivery services: Its impact on attitude and behavioral intentions," Technological Forecasting and Social Change, Elsevier, vol. 163(C).

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