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Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices

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  • Elms, Jonathan
  • de Kervenoael, Ronan
  • Hallsworth, Alan

Abstract

Drawing on practice theory, this paper develops an understanding of the interrelationships between where and when consumers shop (the internet, stores, and their preferred retailers), and what they purchase (via the internet and in-store). Ethnographic case studies are presented of two consumers’ internet and store-based shopping practices, and how these intersect with their everyday lives, using data generated from multiple, complementary methods over an eighteen-month period. To this end, the paper contributes to the extant internet grocery shopping literature by offering a wider understanding of internet usage, as well as to broader debates surrounding retail change and shopping practices. The managerial implications of internet shopping on the contemporary retail grocery environment are also described and discussed.

Suggested Citation

  • Elms, Jonathan & de Kervenoael, Ronan & Hallsworth, Alan, 2016. "Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 234-243.
    • Handle: RePEc:eee:joreco:v:32:y:2016:i:c:p:234-243
    DOI: 10.1016/j.jretconser.2016.07.002
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    8. Ilyuk, Veronika, 2018. "Like throwing a piece of me away: How online and in-store grocery purchase channels affect consumers’ food waste," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 20-30.
    9. Fuentes, Christian & Enarsson, Petronella & Kristoffersson, Love, 2019. "Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 258-265.
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    16. Junxiong Li & Alan G. Hallsworth & J. Andres Coca‐Stefaniak, 2020. "Changing Grocery Shopping Behaviours Among Chinese Consumers At The Outset Of The COVID‐19 Outbreak," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 111(3), pages 574-583, July.
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