Assesing the success of private labels online: differences across categories in the grocery industry
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DOI: 10.1007/s10660-017-9281-8
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Cited by:
- Giuseppe Bertoli & Bruno Busacca & Marta Imperato, 2020. "Premium private label: how product value, trust and category involvement influence consumers willingness to buy," Italian Journal of Marketing, Springer, vol. 2020(2), pages 143-161, September.
- Wu, Lifang & Yang, Wei & Wu, Jessica, 2021. "Private label management: A literature review," Journal of Business Research, Elsevier, vol. 125(C), pages 368-384.
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Keywords
Private label; Store brand; National brands; Brand competition; Online channel; Multichannel retailing;All these keywords.
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