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Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being

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  • Dennis, Charles
  • Alamanos, Eleftherios
  • Papagiannidis, Savvas
  • Bourlakis, Michael

Abstract

This paper examines how social exclusion affects consumer use of multiple shopping channels (traditional stores, online by computer and mobile retailing by cell phone) and how these choices affect consumers' happiness and wellbeing. The findings from an online survey (n=1368) in the United States indicate that socially-excluded people spend more time shopping by all three channels, with the most significant being the cell phone. The latter channel is also more significant for younger respondents and for those who report a mobility/disability issue. Time spent on traditional store shopping and shopping by cell phone both have significant positive effects on happiness and wellbeing. Shopping by cell phone significantly ameliorates the negative effects of social exclusion on happiness and wellbeing for consumers with mobility/disability issues. The paper also includes practical implications for retail marketing managers' and policy makers' communication strategies.

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  • Dennis, Charles & Alamanos, Eleftherios & Papagiannidis, Savvas & Bourlakis, Michael, 2016. "Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being," Journal of Business Research, Elsevier, vol. 69(3), pages 1061-1070.
  • Handle: RePEc:eee:jbrese:v:69:y:2016:i:3:p:1061-1070
    DOI: 10.1016/j.jbusres.2015.08.019
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    6. Mansi Jain & Gagan Deep Sharma & Mandeep Mahendru, 2019. "Can I Sustain My Happiness? A Review, Critique and Research Agenda for Economics of Happiness," Sustainability, MDPI, vol. 11(22), pages 1-36, November.
    7. Elms, Jonathan & de Kervenoael, Ronan & Hallsworth, Alan, 2016. "Internet or store? An ethnographic study of consumers' internet and store-based grocery shopping practices," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 234-243.
    8. Rosenbaum, Mark S. & Friman, Margareta & Ramirez, Germán Contreras & Otterbring, Tobias, 2020. "Therapeutic servicescapes: Restorative and relational resources in service settings," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    9. Bassano, Clara & Piciocchi, Paolo & Spohrer, James (Jim) C. & Pietronudo, Maria Cristina, 2018. "Managing value co-creation in consumer service systems within smart retail settings," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 190-197.
    10. Choudrie, Jyoti & Junior, Chike-Obuekwe & McKenna, Brad & Richter, Shahper, 2018. "Understanding and conceptualising the adoption, use and diffusion of mobile banking in older adults: A research agenda and conceptual framework," Journal of Business Research, Elsevier, vol. 88(C), pages 449-465.
    11. Xueqin Wang & Yiik Diew Wong & Kum Fai Yuen, 2021. "Rise of ‘Lonely’ Consumers in the Post-COVID-19 Era: A Synthesised Review on Psychological, Commercial and Social Implications," IJERPH, MDPI, vol. 18(2), pages 1-22, January.
    12. Wang, Jiawei, 2023. "The relationship between loneliness and consumer shopping channel choice: Evidence from China," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    13. Radosław Wolniak & Bożena Skotnicka-Zasadzień, 2021. "Improvement of Services for People with Disabilities by Public Administration in Silesian Province Poland," Sustainability, MDPI, vol. 13(2), pages 1-26, January.
    14. Garrouch, Karim & Ghali, Zohra, 2023. "On linking the perceived values of mobile shopping apps, customer well-being, and customer citizenship behavior: Moderating role of customer intimacy," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    15. Seong-A Kim & Heungsoon Kim, 2023. "Path Modeling between Urban Factors and Happiness of People with Disabilities: Using Partial Least Squares Multi-Group Analysis," Land, MDPI, vol. 12(4), pages 1-18, April.
    16. De Vries, Eline L.E. & Zhang, Sha, 2020. "The effectiveness of random discounts for migrating customers to the mobile channel," Journal of Business Research, Elsevier, vol. 110(C), pages 272-281.
    17. Jyoti Choudrie & Sutee Pheeraphuttranghkoon & Soheil Davari, 2020. "The Digital Divide and Older Adult Population Adoption, Use and Diffusion of Mobile Phones: a Quantitative Study," Information Systems Frontiers, Springer, vol. 22(3), pages 673-695, June.
    18. Bart Geurden & Jeroen Cant & Joris Beckers, 2022. "Food Accessibility in the Suburbs of the Metropolitan City of Antwerp (Belgium): A Factor of Concern in Local Public Health and Active and Healthy Aging," IJERPH, MDPI, vol. 19(23), pages 1-13, November.

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