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Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping

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  • Fuentes, Christian
  • Enarsson, Petronella
  • Kristoffersson, Love

Abstract

The aim of this paper is to understand how the practice of package free shopping takes shape and is established. Taking a shopping-as-practice approach, and drawing on an ethnographic study of a Swedish ecological food store, this paper shows that to be able to successfully remove a key artefact - packaging - from the practice of shopping, the practice itself must be reinvented. Developing package free shopping therefore requires the re-framing of the practice of shopping (making it meaningful in a new way), the re-skilling of the consumer (developing new competencies needed for its performance), and the re-materialization of the store (changing the material arrangement that makes this mode of shopping possible). This suggests that the promotion of alternative modes of sustainable shopping is a complicated matter that requires a profound understanding of the practice of shopping.

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  • Fuentes, Christian & Enarsson, Petronella & Kristoffersson, Love, 2019. "Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 258-265.
    • Handle: RePEc:eee:joreco:v:50:y:2019:i:c:p:258-265
    DOI: 10.1016/j.jretconser.2019.05.016
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    Cited by:

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    3. Elisa Monnot & Fanny Reniou & Sarah Lasri, 2023. "Packaging-free products: when retailers and consumers (re/mis) appropriate the packaging functions," THEMA Working Papers 2023-20, THEMA (THéorie Economique, Modélisation et Applications), Université de Cergy-Pontoise.
    4. Klara Wenzel & Elisabeth Süßbauer, 2021. "Exploring Domestic Precycling Behavior: A Social Identity Perspective," Sustainability, MDPI, vol. 13(3), pages 1-31, January.
    5. Kolesnik, N., 2023. "Implementation of the concept of sustainable development in food retail: Latent semantic analysis of SMM communication 2015-2021," Journal of the New Economic Association, New Economic Association, vol. 60(3), pages 79-102.
    6. Ulrich, Isabelle & Cacho-Elizondo, Silvia & Damay, Coralie & Loussaïef, Leïla, 2024. "A practice theory perspective on apparel sharing consumption models exploring new paths of consumption in France and Mexico," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    7. Francesca Bonetti & Matteo Montecchi & Kirk Plangger & Hope Jensen Schau, 2023. "Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 867-888, July.
    8. Carmen Bălan, 2020. "How Does Retail Engage Consumers in Sustainable Consumption? A Systematic Literature Review," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    9. László Bendegúz Nagy & Brigitta Unger-Plasek & Zoltán Lakner & Ágoston Temesi, 2023. "Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    10. Fuentes, Christian & Cegrell, Olivia & Vesterinen, Josefine, 2021. "Digitally enabling sustainable food shopping: App glitches, practice conflicts, and digital failure," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    11. De Canio, Francesca & Viglia, Giampaolo & Lombart, Cindy, 2024. "Package-free products: How to improve pro-environmental buying behaviors among consumers," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
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