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The nonprofit marketing landscape: guest editors' introduction to a special section

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  • Bennett, Roger
  • Sargeant, Adrian

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  • Bennett, Roger & Sargeant, Adrian, 2005. "The nonprofit marketing landscape: guest editors' introduction to a special section," Journal of Business Research, Elsevier, vol. 58(6), pages 797-805, June.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:6:p:797-805
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    References listed on IDEAS

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    1. Fisher, Robert J & Ackerman, David, 1998. "The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 262-275, December.
    2. Jörn-Axel Meyer & Ralf Even, 1998. "Marketing and the Fine Arts – Inventory of a Controversial Relationship," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 22(4), pages 271-283, December.
    3. John O'Hagan & Denice Harvey, 2000. "Why Do Companies Sponsor Arts Events? Some Evidence and a Proposed Classification," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 24(3), pages 205-224, August.
    4. Collins, Marylyn, 1994. "Global corporate philanthropy and relationship marketing," European Management Journal, Elsevier, vol. 12(2), pages 226-233, June.
    5. Pitts, Robert E. & Skelly, Gerald U., 1984. "Economic self-interest and other motivational factors underlying charitable giving," Journal of Behavioral Economics, Elsevier, vol. 13(2), pages 93-109.
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    1. La Ferle, Carrie & Kuber, Gayatri & Edwards, Steven M., 2013. "Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin," Journal of Business Research, Elsevier, vol. 66(3), pages 364-373.
    2. Zoe Lee & Amanda Spry & Yuksel Ekinci & Jessica Vredenburg, 2024. "From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 193-211, March.
    3. Michaelidou, Nina & Micevski, Milena & Cadogan, John W., 2015. "An evaluation of nonprofit brand image: Towards a better conceptualization and measurement," Journal of Business Research, Elsevier, vol. 68(8), pages 1657-1666.
    4. Michel, Géraldine & Rieunier, Sophie, 2012. "Nonprofit brand image and typicality influences on charitable giving," Journal of Business Research, Elsevier, vol. 65(5), pages 701-707.
    5. Anne Vestergaard, 2014. "Mediatized Humanitarianism: Trust and Legitimacy in the Age of Suspicion," Journal of Business Ethics, Springer, vol. 120(4), pages 509-525, April.
    6. Enrique Carlos Bianchi & Gaspar Gracia Daponte & Leticia Pirard, 2021. "The impact of cause-related marketing campaigns on the reputation of corporations and NGOs," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(2), pages 187-205, June.
    7. Perez, Dikla & Munichor, Nira & Buskila, Gadi, 2023. "Help yourself: Pictures of donation recipients engaged in physical self-help enhance donations on crowdfunding platforms," Journal of Business Research, Elsevier, vol. 161(C).
    8. Moon, Sangkil & Azizi, Kathryn, 2013. "Finding Donors by Relationship Fundraising," Journal of Interactive Marketing, Elsevier, vol. 27(2), pages 112-129.

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