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Corporate Donations to the Arts: Philanthropy or Advertising?

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  • Björn Frank
  • Kurt Geppert

Abstract

This paper is an attempt to provide evidence on two questions: Why do companies sponsor art events, and where exactly does the money go? We analyse data collected on the revenue structure of cultural institutions in Berlin and Hamburg. This data set not only tells us where the money goes, it also allows us to draw conclusions with respect to donors' motives. We regress sponsorships received on the number of visitors and other independent variables. The results are significantly different from those which one would expect if sponsoring were merely a form of advertising.

Suggested Citation

  • Björn Frank & Kurt Geppert, 2002. "Corporate Donations to the Arts: Philanthropy or Advertising?," Discussion Papers of DIW Berlin 307, DIW Berlin, German Institute for Economic Research.
    • Handle: RePEc:diw:diwwpp:dp307
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    File URL: https://www.diw.de/documents/publikationen/73/diw_01.c.38586.de/dp307.pdf
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • Z1 - Other Special Topics - - Cultural Economics
    • H4 - Public Economics - - Publicly Provided Goods
    • C24 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Truncated and Censored Models; Switching Regression Models; Threshold Regression Models

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