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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

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  • Yuan-Shuh Lii
  • Monle Lee

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  • Yuan-Shuh Lii & Monle Lee, 2012. "Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm," Journal of Business Ethics, Springer, vol. 105(1), pages 69-81, January.
    • Handle: RePEc:kap:jbuset:v:105:y:2012:i:1:p:69-81
    DOI: 10.1007/s10551-011-0948-0
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    References listed on IDEAS

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    7. Rafael Currás-Pérez & Enrique Bigné-Alcañiz & Alejandro Alvarado-Herrera, 2009. "The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company," Journal of Business Ethics, Springer, vol. 89(4), pages 547-564, November.
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    12. Collins, Marylyn, 1994. "Global corporate philanthropy and relationship marketing," European Management Journal, Elsevier, vol. 12(2), pages 226-233, June.
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