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Corporate Philanthropy, Reputation Risk Management and Shareholder Value: A Study of Australian Corporate giving

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  • Kate Hogarth

    (Queensland University of Technology)

  • Marion Hutchinson

    (Queensland University of Technology)

  • Wendy Scaife

    (Queensland University of Technology)

Abstract

This study examines the role of corporate philanthropy (CP) in the management of reputation risk and shareholder value of the top 100 ASX listed Australian firms for the 3 years 2011–2013. The results of this study demonstrate the business case for corporate philanthropy and hence encourage corporate philanthropy by showing increasing firms’ investment in corporate giving as a percentage of profit before tax, increases the likelihood of an increase in shareholder value. However, the proviso is that firms must also manage their reputation risk at the same time. There is a negative association between corporate giving and shareholder value (Tobin’s Q) which is mitigated by firms’ management of reputation. The economic significance of this result is that for every cent in the dollar the firm spends on corporate giving, Tobin’s Q will decrease by 0.413 %. In contrast, if the firm increase their reputation by 1 point then Tobin’s Q will increase by 0.267 %. Consequently, the interaction of corporate giving and reputation risk management is positively associated with shareholder value. These results are robust while controlling for potential endogeneity and reverse causality. This paper assists both academics and practitioners by demonstrating that the benefits of corporate philanthropy extend beyond a gesture to improve reputation or an attempt to increase financial performance, to a direct collaboration between all the factors where the benefits far outweigh the costs.

Suggested Citation

  • Kate Hogarth & Marion Hutchinson & Wendy Scaife, 2018. "Corporate Philanthropy, Reputation Risk Management and Shareholder Value: A Study of Australian Corporate giving," Journal of Business Ethics, Springer, vol. 151(2), pages 375-390, August.
    • Handle: RePEc:kap:jbuset:v:151:y:2018:i:2:d:10.1007_s10551-016-3205-8
    DOI: 10.1007/s10551-016-3205-8
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    17. Trespeuch Léo & Robinot Élisabeth, 2023. "Exploring the Impact of Corporate Philanthropy on Brand Authenticity in the Luxury Industry: Scale Development and Empirical Studies," Sustainability, MDPI, vol. 15(16), pages 1-21, August.
    18. Saeed, Abubakr & Ali, Ashiq & Azaaviele Liedong, Tahiru, 2024. "Parent firm reputational risk and TMT gender diversity of foreign subsidiaries," Journal of Business Research, Elsevier, vol. 173(C).
    19. Christou, P. & Hadjielias, E. & Farmaki, A., 2019. "Reconnaissance of philanthropy," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
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    21. Zhi Su & Bo Yi & Linan Wang, 2022. "Is corporate philanthropy a pretext for executives' excess perk consumption? Evidence from China," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 4010-4027, December.

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