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Mediatized Humanitarianism: Trust and Legitimacy in the Age of Suspicion

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  • Anne Vestergaard

Abstract

The article investigates the implications of mediatization for the legitimation strategies of humanitarian organizations. Based on a (full population) corpus of ~400 pages of brochure material from 1970 to 2007, the micro-textual processes involved in humanitarian organizations’ efforts to legitimate themselves and their moral claim were examined. A time trend analysis of the prioritization of actors in the material indicates that marked shifts in legitimation loci have taken place during the past 40 years. A discourse analysis unfolds the three dominant discourses behind these shifts, namely legitimation by accountancy, legitimation by institutionalization, and legitimation by compensation. The analysis relates these changes to a problem of trust associated with mediatization through processes of mediation. Copyright Springer Science+Business Media Dordrecht 2014

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  • Anne Vestergaard, 2014. "Mediatized Humanitarianism: Trust and Legitimacy in the Age of Suspicion," Journal of Business Ethics, Springer, vol. 120(4), pages 509-525, April.
    • Handle: RePEc:kap:jbuset:v:120:y:2014:i:4:p:509-525
    DOI: 10.1007/s10551-013-2002-x
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    Cited by:

    1. Marie-Christine Lichtlé & Lydiane Nabec & Dominique Roux & Corinne Chevalier, 2018. "Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations," Post-Print hal-02022174, HAL.
    2. Lauwo, Sarah & Kyriacou, Orthodoxia & Julius Otusanya, Olatunde, 2020. "When sorry is not an option: CSR reporting and ‘face work’ in a stigmatised industry – A case study of Barrick (Acacia) gold mine in Tanzania," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 71(C).
    3. Iana Shaheen & Arash Azadegan, 2020. "Friends or Colleagues? Communal and Exchange Relationships During stages of Humanitarian Relief," Production and Operations Management, Production and Operations Management Society, vol. 29(12), pages 2828-2850, December.

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