The impact of cause-related marketing campaigns on the reputation of corporations and NGOs
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DOI: 10.1007/s12208-020-00268-x
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- Rezaee Vessal, Saeedeh & Partouche-Sebban, Judith & Schiavone, Francesco & Raïes, Karine, 2022. "We link, you link: Social alliances and community engagement among vulnerable consumers in oncology," Journal of Business Research, Elsevier, vol. 143(C), pages 36-45.
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Keywords
Corporate reputation; Cause-related marketing; NGO image; Corporation-NGO’s alliance;All these keywords.
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