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Tourism product development and product diversification in destinations

Author

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  • Benur, Abdelati M.
  • Bramwell, Bill

Abstract

Primary tourism products are key draw cards which attract tourists to particular destinations. The diversification, intensification and linkage of these products can be crucial for the competitiveness and sustainable development of destinations. Yet these diverse features and relationships of primary tourism products in destinations are neglected in existing research. This paper develops two conceptual frameworks which assist with analyzing and understanding the features, relationships and strategic options associated with tourism product development, concentration, diversification and intensification in destinations. Tourism product features and options considered here include the development of niche and mass tourism products, parallel and integrative diversification, and thematic and spatial synergies between products. A typology of strategic options for tourism product development and assembly in destinations is presented which is based on the degree of intensification and of concentration and diversification of tourism products.

Suggested Citation

  • Benur, Abdelati M. & Bramwell, Bill, 2015. "Tourism product development and product diversification in destinations," Tourism Management, Elsevier, vol. 50(C), pages 213-224.
    • Handle: RePEc:eee:touman:v:50:y:2015:i:c:p:213-224
    DOI: 10.1016/j.tourman.2015.02.005
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    References listed on IDEAS

    as
    1. Xu, Jing Bill, 2010. "Perceptions of tourism products," Tourism Management, Elsevier, vol. 31(5), pages 607-610.
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    3. Andreea Daniela Moraru, 2011. "Development And Diversification Of Services - An Approach At Tourism Services Level In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(13), pages 1-14.
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