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Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets

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  • Line, Nathaniel D.
  • Runyan, Rodney C.

Abstract

Despite the popularity of the resource-based view of the firm as a theoretical mechanism for the explanation of organizational performance, this framework has received surprisingly little attention within the context of destination marketing organizations (DMOs). The purpose of this research is to enhance extant perspectives of destination competitiveness by considering the destination marketing function from the dual theoretical lenses of the resource-based view of the firm and the service-dominant logic of marketing. In particular, this research focuses on the resource classification schemas underpinning these two frameworks and proposes a conceptual extension of their core phenomena to the domain of destination marketing. Within this discussion, a conceptual and operational definition of competitive market-based assets is proposed. This multifaceted construct is discussed as a potential outcome of market-oriented destination marketing and as an antecedent to DMO performance.

Suggested Citation

  • Line, Nathaniel D. & Runyan, Rodney C., 2014. "Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets," Tourism Management, Elsevier, vol. 43(C), pages 91-102.
    • Handle: RePEc:eee:touman:v:43:y:2014:i:c:p:91-102
    DOI: 10.1016/j.tourman.2014.01.024
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    References listed on IDEAS

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    Cited by:

    1. Andrades, Lidia & Dimanche, Frederic, 2017. "Destination competitiveness and tourism development in Russia: Issues and challenges," Tourism Management, Elsevier, vol. 62(C), pages 360-376.
    2. Stella Kladou & Nikolaos Trihas, 2021. "Place Branding through Resource Integration and Gastro-Cultural Experiences: A Transnational Perspective," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-14, December.
    3. Liang, Austin Rong-Da, 2017. "Considering the role of agritourism co-creation from a service-dominant logic perspective," Tourism Management, Elsevier, vol. 61(C), pages 354-367.
    4. Anthony F. Branda & Vishal Lala & Pradeep Gopalakrishna, 2018. "The marketing analytics orientation (MAO) of firms: identifying factors that create highly analytical marketing practices," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(3), pages 84-94, September.
    5. Halilu Bello Rogo & Halilu Bello Rogo & Mohd Noor Mohd. Shariff & Muhammad Haroon Hafeez, 2017. "Moderating Effect of Access to Finance on the Relationship between Total Quality Management, Market Orientation and Small and Medium Enterprises Performance: A Proposed Framework," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 119-127.

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